iHeartMedia launches Enrique Santos on mainstream radio stations
iHeartMedia announced On the Move with Enrique Santos.
Article placement: Top News
Univision podcasts “Todo Es Posible- Unidos a través de nuestras historias”
Univision Communications Inc. (UCI) launched its third annual multiplatform initiative “Todo Es Posible- Unidos a través de nuestras historias” (Everything is Possible- United Through Our Stories). This year, the campaign includes a series of eight podcasts featuring the heartfelt, personal stories of the network’s most beloved personalities including Giselle Blondet, Carlos Calderon, Lili Estefan, Satcha Pretto, Pablo Ramirez, Jorge Ramos, Teresa Rodriguez, and William Valdés.
De Cordoba named Senior Director at Burson Latino
Burson-Marsteller announced that Pedro De Cordoba has joined Burson Latino, the firm’s specialty group that connects clients with the growing U.S. Latino marketplace, as a Senior Director.
National Beer Day [INFOGRAPHIC]
In honor of National Beer Day this Friday, April 7, we took a peek at Hispanics beer facts in America. We found out there are more Hispanics who consume beer than non-Hispanics, and they prefer imports over American suds.
“THE MIND OF THE VIEWER”
The Council for Research Excellence (CRE) tunveiled findings from the second of a two-phased neuroscience-based study designed to better understand how consumers view television programming and advertising in a multi-platform world.
The Nielsen Total Audience Report: Q4 2016
News headlines were non-stop throughout 2016. The unrelenting flood of stories included not just the Presidential election but also Syria, refugees, Brexit, Zika, terror attacks, celebrity deaths, and tense relations between police and communities. Americans responded by watching, listening to and reading more news – a lot more news. Our tally of increased usage across national and local TV, radio and digital sources shows a 2016 increase of 11.3 billion minutes of news consumption per week, compared to 2015.
US Shoppers Still Prefer to Make Most Purchases In-Store
Across a variety of categories, US shoppers prefer to make purchases in-store rather than through digital channels, according to a new report from Market Track, a provider of subscription-based advertising, promotion and ecommerce intelligence solutions.
Marketing That Matters
We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience. By Michael Brenner, author of The Content Formula
The Immigrant Archive Project (IAP) debuts on reVolver Podcasts
The Immigrant Archive Project (IAP), the nation’s first comprehensive oral history project on the immigrant experience in America, announced a partnership with reVolver Podcasts
Growth hacks in marketing & advertising. Part 2.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Loosely defined, “growth hacking” is the constant tweaking of a product and its marketing to find the sweet spot of maximum user engagement with minimum friction.
- By definition, it is a never-ending process.
- Life in Beta mode.
- Perpetual AB testing.
Terry Hines & Associates rebrands multicultural division
Terry Hines & Associates (THA) rebrands and unveiled its subdivisions under THE MRKT umbrella,
The State of Influencer Marketing 2017 [REPORT]
The results are in… 94% of marketers who used influencer marketing in 2016 found the channel to be effective and yet 78% cite determining the ROI of influencer marketing as their top challenge in 2017.
What is your data not telling you?
Today we are drowning in a sea of data. Companies the world over – including Kantar Millward Brown – are using algorithms and cloud computing to beat that data into submission and force it to cough up its secrets. But what if the data is not measuring the most important things you need to know? by Nigel Hollis
The Future Needs Radio, And Radio Needs The Future
Those words, from Spanish Broadcasting System EVP/COO Albert Rodriguez, put an exclamation point on the continued power of radio – and Hispanic radio listeners – during a lively and jovial Hispanic Radio Executive Leadership Roundtable that closed out the two-day Hispanic Radio Conference in Fort Lauderdale.
“Rule of Three” is Most Effective in Reaching Physicians with Pharma Advertising
SSCG Media Group revealed findings from its MAP MD survey of physicians regarding their preferences on advertising and other content they access each professional day.
US Advertising Forecast +3.7% in 2017
In its latest advertising forecasts, MAGNA forecasts US media owners advertising sales are expecting to grow by +3.7% in 2017, excluding the impact of cyclical events (Political & Olympics).
Hispanicize Media Group acquires Latina Online Platforms and JVs with Exit 7
Hispanicize Media Group (HMG) announced that it has acquired a major stake in several leading Latina online and social media platforms and has also entered into a joint venture to own part of the Hispanic celebrity influencer network Exit 7 as part of HMG’s acquisition strategy to expand its digital reach.
To Be Entertaining, Relevant And Engaging, Hit Refresh
Consumers have high expectations for marketing content from entertainment brands, especially when it comes to being entertained. This is why social channels can be a marketer’s best friend, especially if they are savvy enough to leverage new features and channels as they are introdu
Youth In Poverty Six Times More Likely To Experience Detrimental Levels Of Adversity [REPORT]
Multiple adversities, the research shows, put young people at increased risk of performing poorly in school or dropping out.
Telemundo Presents “Guerra de Ídolos”
Telemundo announced the premiere of “Guerra de Ídolos,” the first ever scripted drama music series on U.S. Spanish-language television, on Monday, April 24 at 8pm/7c.
