There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple as it might seem at first glance and along the way you might find yourself in a bit of a pickle.
I was in the U.K. for the last seven days, and I can report that Christmas is already in full swing there. Stores are decked out with Christmas trees, the television is full of Christmas advertising, and I even had my first minced pie. That’s what you get in a country where they do not celebrate Thanksgiving, and thus there is nothing between autumn and the first days of Christmas.
“Middleman.” Perhaps because of the streamlining obsession borne of technology (not to mention the outdated gender reference), the very word seems to come preloaded with not-so-positive connotations these days. That certainly seems to be the case sometimes in programmatic television, where a plethora of aggregators, platforms and data providers has sprung up amid the birthing of the new practices and systems needed to leverage new media, data and technology capabilities.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Telemundo announced the appointment of industry veteran Daniela Chaparro Vegas to Vice President of Marketing. In this role, she will spearhead the strategic development and execution of all marketing initiatives for Telemundo, helping to grow the network’s brands and ratings.
A recent study by Valassis found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save.
2.5 quintillion Bytes of data is created every day which would fill 10 million Blu-ray discs. These discs when stacked on one another, would measure the height of 4 Eiffel Towers, per Ben Walker of Voucher Cloud. Companies are scrambling to store all this data and data scientists are now one of the most sought after careers as we try to make sense of all of this data. The potential for big data to solve company, country, and global problems seems infinite. Yet many companies have yet to make sense of the data they are gathering. While Data Scientists are key to structing and analyzing the data, I argue that we will need Data Artists to make the data accessible to the c-suite and beyond for us to take big data beyond the numbers. By Mario X. Carrasco – ThinkNow Research’s Managing Partner.
According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.
Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action. By Helen Mayhew, Tamim Saleh, and Simon Williams
There were 8 million unauthorized immigrants in the U.S. working or looking for work in 2014, making up 5% of the civilian labor force, according to new Pew Research Center estimates using government data. The number was unchanged and the share was down slightly since 2009, the year the Great Recession officially ended.
Where morale is low, the chances of having mediocre talent working on clients’ business is high, since there will be a real challenge to attract and retain top talent, with all the consequences you can imagine (or have experienced). It sounds as bad as it is.
Grupo Gallegos announced that it has been named creative and strategic agency of record (AOR) for NEXjet Corporation, the full-service jet charter and aircraft management company based in Long Beach, Calif.
The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare.
Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.
Horizon Media announced that it is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space.
We’ve heard it before… Hispanics over-index on all things digital, mobile and even social. Here at Univision, we’re able to go a layer deeper into Hispanics’ digital habits, using a mixture of proprietary and syndicated insights that only we can offer. In our latest Hispanic 411 webinar, The Digital Boost: Influencing Hispanics’ Path to Purchase. By Roberto Ruiz / Univision Insights
Demographics and buying behavior are critical for any company to understand consumer preferences and demand. But today’s retailers need to understand shoppers beyond race and gender segments. Every shopper has a specific need that drives where they shop and what they buy. And disabled consumers are no exception—they have their own unique preference that should command personalized attention from manufacturers and retailers.
There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity. It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution. This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment.
A deep dive into the impact of politics on consumers, and the brands courting them.
The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R).
