Why an Early Financial View is Crucial in Prioritizing Innovation Ideas
In today’s fast-changing environment, it seems like we’re bombarded by new approaches and techniques to help us understand how much consumers “love” a new product idea every day. Product innovation specialists spend time and energy pursuing trends and various techniques, whether it’s “gamification,” the wisdom of the crowds, or the various “quali-quant” approaches prominent in new product innovation processes. The point of this post isn’t to debate the merits or limitations of these approaches—lots of great thinking is taking place in the market today. But we spend a lot of time on finding the “the new new thing” in order to pick the “best” idea and not enough time on the fundamentals. By Ramon Melgarejo, SVP, Innovation Practice
The Association of Latino Professionals for America (ALPFA) announced on March 14th the 50 Most Powerful Latinas (MPL) in corporate America.
David Morse, president and CEO of New American Dimensions, has been selected to receive the Multicultural Marketing Achievement Award presented by Aguilar Productions. Morse will receive the honor at the 21st Annual Multicultural Marketing Conference at the Wellstone Center in St. Paul, MN on Thursday, March 23, 2017.
RadiumOne released “The Impact of Mobile Signals on the Consumer Journey,” a report in conjunction with the Mobile Marketing Association.
Denny’s Corporation announced that it has selected Publicis Groupe’s Conill as its Hispanic advertising agency of record. The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level.
You’d have to be older than a Millennial to remember a time when corporate CEOs were heavily involved in marketing decisions, like increased spend on media, the development of new Big Idea ads, the launching of new consumer products (rather than the spitting out of line extensions) and the formulation of strategies designed to outsmart competitors. That was a time before “shareholder value” became the universal corporate objective — the value to be delivered to shareholders because of management’s ability to grow earnings, dividends and share price. By Michael Farmer / Madison Avenue Manslaughter Archives
HAVANA: Although the US trade embargo on Cuba still exists, a new report from Kantar Millward Brown advises international brands to take a serious look at the opportunities the country presents.
Círculo Creativo announced that Gustavo Lauría has been elected as Chairman of the Board of Directors. He succeeds Luis Miguel Messianu who, after two successful years as Chairman, announced his decision to step down from the board.
Telemundo to premiere two cutting-edge biopic series based on internationally bigger-than-life Hispanic figures, including Puerto Rican urban music star Nicky Jam and Mexican singer-songwriter José José.
It was March 17, 1997 at 6 o’clock, when CNN en Español began its first broadcast. Since then, the network has uninterruptedly covered important events such as: political elections, wars, entertainment news, movements that have changed the course in history, and much more. The premiere of this network represented the beginning of a 24-hour Spanish-language news channel in our region, and a revolution for Spanish-language journalism in the Americas.
The death of retail as we now know it is greatly exaggerated. Retail isn’t dying, it’s evolving and doing so out of necessity. The current retail evolution is being driven by a confluence of change. Changing consumer attitudes, behaviors, and demographics; ongoing channel and digital disruptions; and increasing competition for consumer mindshare and dollars are forcing a shift in long-held paradigms – continuing the status quo is no longer an option. By Marshal Cohen, Chief Industry Analyst – Retail, The NPD Group
Republica received seven American Advertising Federation Miami ADDY Awards for its creative work for Segura Viudas Cava, Sedano’s Supermarkets and Amigos For Kids.
Walker Advertising announced he addition of Adriana Lynch as Chief Marketing Officer (CMO) and Andy Rogers as Vice President of Sales & Business Development to its senior management team.
To drive revenue growth in the digital age, new data shows that marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility. By Jason Heller and Kelsey Robinson
The American Association of Advertising Agencies (“4A’s), American Advertising Federation (“AAF”), Association of National Advertisers (“ANA”), Data & Marketing Association (“DMA”), Interactive Advertising Bureau (“IAB”), and Network Advertising Initiative (“NAI”) issued the following statement in support of Senator Jeff Flake and Congressman Marsha Blackburn’s recently introduced Joint Resolutions disapproving of the Federal Communications Commission’s (“FCC”) broadband privacy regulations.
Whether it is a car, bank, candy, phone or soft drink I doubt many people love the brands they buy. by Nigel Hollis
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
For those of you wondering what the first three Rs might be according to Mars’ Allison Miazga-Bedrick, they are reach, relevancy and reaction. But I am going to propose a slightly different list that includes receptivity and risk. by Nigel Hollis
Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years, representing a 376 percent increase. At the same time, marketers say barely a third of available data are used to drive decision making in their companies.
