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Where is our industry today? Exclusive Q&A with Paco Olavarrieta

Paco Olavarrieta has joined d expósito & Partners as a Partner and Chief Creative Officer. The minute we found out, we offered him the opportunity of a Q&A with HispanicAd.com. Here, creative guru Paco Olavarrieta speaks about the U.S. Hispanic Market, Creativity, Total Market, the present and the future of our industry, salsa dancing, red wine and more.

It’s Time To Target Hispanic Pet Owners

A recent report from Packaged Facts, Hispanic Pet Owners in the U.S.: 20 Million and Growing, really caught my attention since there are 20 million Hispanic pet owners in the U.S.  By Lee Vann, Founder and CEO, Captura Group

Shoppers Feeling Optimistic About Personal Finances for 2017

The majority of consumers see a brighter future for 2017, according the latest IRI Consumer Connect. The Q4 2016 findings reveal that 70 percent of consumers feel their household finances will improve in the next six months, and they are willing to pay a premium for higher quality and highly differentiated packaged goods products as well as for the convenience of shopping online

Code-Dependent: Pros and Cons of the Algorithm Age [REPORT]

Algorithms are aimed at optimizing everything. They can save lives, make things easier and conquer chaos. Still, experts worry they can also put too much control in the hands of corporations and governments, perpetuate bias, create filter bubbles, cut choices, creativity and serendipity, and could result in greater unemployment

2016 Nielsen Social Media [REPORT]

“What’s next?” That question drives our industry every day. Answering it isn’t easy. You don’t get there using conjecture or assumptions—you get there using passion, precision, experience and rigorous science. And when it comes to measuring the breakneck evolution of social media—answering the question can be as difficult as it is vital. But when you take a closer look at up-to-the-minute social media data, the direction forward snaps into focus.

Olavarrieta joins d expósito & Partners as Partner & CCO

HispanicAd.com has learned that Paco Olavarrieta, the award-winning creative leader and a trailblazer in both the U.S. Hispanic Market and the multicultural arena, has been named a new partner and Chief Creative Officer at independent agency d expósito & Partners, LLC.

3 Important Ways Millennials Are Reshaping Change Management

Much has been written about the rise of the millennials and how their attitudes, preferences and behaviors are permeating today’s workplace. But what about the impact they are having on management itself — both the physical and metaphysical aspects of business management?

Borjas named VP of Production at Telemundo

Telemundo announced Richard Borjas has been promoted to the newly created position of Vice President, Production, where he will oversee the development and production of multiple programs for the network, including Un Nuevo Día and Suelta La Sopa.

Three Barriers to Digital Analytics Success (and How to Get Around Them)

In two decades of driving digital analytics programs, I’ve seen all sorts of walls, including digital programs that have been hung up, ground to a halt or failed outright. These are the key transition points you need to get right to take your program to the next level.  By Gary Angel – CEO at Digital Mortar

E-Commerce Insights [REPORT]

The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models.

The Mainstream Appeal of Black Content

From music to movies, fashion and art, Black Americans have long played an important role in shaping popular culture in the U.S., and that influence remains strong.

A Rejuvenating Plunge Into Innovation [INSIGHT]

If you spend any time in CPG product innovation, you’re likely using a“Jobs To Be Done” (JTBD)approach. Created by Harvard Business School professor and disruptive innovator Clayton Christensen, the JTBD approach simply suggests people don’t buy products, they hire them to do specific jobs.

C-Suite Outlook: Leading Through Extraordinary Change [REPORT]

Myriad market forces are impacting the pharmaceutical industry — from technology to globalization to pricing to talent management.  C-Suite executives from various industry segments provide their insights on how they are leading their organizations through an era of unprecedented transformation.

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