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Look Behind The Meaning Of Craft Brands

We appear to be surrounded by brands and products that are looking and trying very hard to be identified as “crafted.” Staged as a new idea, the irony is brilliant, given that many of these products or brands are actually just a slap-dash, jump-on-the-band-wagon replacement for an actually interesting piece of innovation. Marketers may be trying to tap into consumers’ desire for authenticity, but if it’s not genuine, they risk losing more than just sales.

Multiple Streaming Services Rises Over 50%

The new report from GfK’s The Home Technology Monitor™ shows that these “self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).

IAB Tech Lab releases Dynamic Content Ad Standard [REPORT]

The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and effectiveness.

Agency Transparency Issue Not Going Away [REPORT]

Agency holding companies appeared relatively quiet during the third quarter, with seemingly less news related to transparency, account reviews and profit pressure than we saw earlier in the year. However, the importance of each of these topics remains undiminished.

The Existential Crisis Of Art, Science And Dollars

Agency leaders are standing at the proverbial crossing. Only this is not the standard T-crossing where the road leads either left or right, nor is it a fork in the road where one path leads to unknowns up the mountain, and the other unknowns will be on the path down the valley.

Digital Advertising Beyond the Impression

The baseline metric for pricing and measuring digital advertising—the served impression—has shaped digital media for more than two decades, as explored in a new eMarketer report, “Attention and Engagement Metrics: Going Beyond the Impression”.

Insecurity

By Gonzalo López Martí    – Creative director, etc./LMMiami.com

A surprisingly large amount of followers of my weekly marketing & advertising manic musings keep asking me about that friend of mine I wrote about a few columns back who’s depressed because soccer moms are driving Porsches and Teslas.

US Ad Spend Revenues Increase

Media owners advertising sales are expected to increase by +6.3% in 2016 and by +1.6% in 2017. Neutralizing the  impact  of  incremental  ad  spend  driven  by  even-year  events  over  the  period  2015-2017  (“Political  &  Olympic”  effect  or  “P&O”)  advertising  sales  would  increase  by  +4.4%  in  2016  (previously:  +4.1%)  and by+3.5% in 2017 (prev. +3.4%).

Tyrannies That Creative & Business Leaders Must Overthrow

Enjoyed the opportunity to attend a speech by David Slocum, faculty director of the Executive MBA Berlin School of Creative Leadership at one of industry events hosted by Luis Miguel Messianu of Coconut Grove, FL based ALMA.  In essence we as an industry need to change the ways we think and act on how we can mold our organizations to faces challenges on any side of the business model.

Increase in Holiday Spending, Go Extra Mile for a Good Deal

While holiday spending is likely to increase again this year in the United States – with 44 percent of U.S. consumers planning to spend more than they did last year – frugality will be the theme this holiday season, as shoppers want more for their money and are willing to put in the extra work to get the best deals, according to Accenture’s annual holiday shopping survey.

Cross-Cultural Generation Z [REPORT]

Sensis and ThinkNow Research have launched their newest study, the “We are Gen Z Report” – a deep dive into the most diverse generation in American history, Gen Z.

AHAA Tackles Hispanic Measurement and Modeling Gaps to Improve ROI

An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, is working with leading measurement data providers including Nielsen, IRI, Comscore and others to assess and recalibrate their Hispanic sampling representation and measurement methodologies. By improving these key metrics, marketers will be able to more accurately measure Hispanic audiences across screens, estimate their purchases and evaluate Hispanic ROI regardless of language or media.

ampm names Conill Hispanic AOR

Conill announced that it has been awarded U.S. Hispanic marketing duties for leading convenience store chain ampm. Conill’s scope includes strategy, creative, social media and digital communications.

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