Charter Fades To Black With Univision
Univision, UniMás and Galavisión went dark on Spectrum across the nation, leaving subscribers in New York and Los Angeles without a key source of Spanish-language programming. By Adam R Jacobson – RBR + TVBR
Article placement: Top News
Breaking Down the Wall – Bicultural Consumers Aren’t So Different
Among the many things making headlines these days is the wall that President Donald Trump has promised to build along the U.S.-Mexico border. This wall is meant to keep Mexicans from coming to the U.S. illegally and taking advantage of all the “Land of Opportunity” has to offer. For the nearly 120 million people living in Mexico and 33 million-plus Mexicans living in the States, this wall is also a separation of cultures and a dismissal of the impact Latinos have on the U.S. economy and society. By Maria Amor – V.P. Havas FORMULATIN
Hispanic Super Bowl Viewership on the Rise [INFOGRAPHIC]
Not surprisingly, Hispanics are showing up to watch the crown jewel of all football events year after year. They’re not only doing it in big gatherings with their friends and family, but are watching in-language broadcasts, either streaming or on cable. What does this year hold for Hispanic viewership? We can predict that the number of Hispanics tuning in to watch will only grow larger. Will you be watching this year and, most importantly, what delicious snack will you be taking to your watch party? Courtesy of Lopez Negrete Communications
The Global Review of Data-Driven Marketing and Advertising [REPORT]
“Data-driven,” in short, is now the standard for how successful businesses manage their advertising and marketing efforts all around the world. And in the process, its practitioners are serving to elevate the role and contribution of the marketing function itself, which now serves as the central hub for orchestrating customer experiences that are richer, more compelling and more profitable for all parties to the engagement.
Hispanic Public Relations Association announces 2017 National Board of Directors
The Hispanic Public Relations Association (HPRA) voted to elect Yvonne Lorie—founder ReFresh PR and 2013 HPRA PRemio PR Achievement Award recipient— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming.
56% Of Companies Tap Agencies For Mobile Commerce Support
As might be expected, mobile is a healthy part of the mix, with almost half of companies listing mobile commerce and payments as one of the top ecommerce activities they’re involved in, based on a new study.
Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?
After a long period of talk and nice conference discussions, is the start of 2017 finally turning out to be the start of really doing something about transparency? With today’s massive P&G announcement, it would certainly appear so. We’ve had a lot of talk and it’s probably fair to say that media agencies have had to be, shall we say, “inventive” with how they keep margins up — but could we now be seeing a year of clamp-downs?
Tearing Down The Walls (But Not The One That Matters) [INSIGHT]
So O&M is tearing down the financial walls that separate the different operating groups within it, starting in the U.S., with a promise that all other markets will follow over the course of the year.
The Convergence of Media Consumption, Technology and Motherhood [REPORT]
Mothers are at the epicenter of the family circle and are always ahead of the game, often balancing motherhood, work and most importantly, life. But what does this look like across the country’s many local communities, and how are stay-at-home and working moms adapting to technology and using media?
State Farm – Los Asegurados
Part of State Farm’s Hispanic social presence, Alma also developed a mini online sitcom rooted in Hispanic insights called Los Asegurados or The Insured in English.
Alcocer launches Rest of the World agency
Sergio Alcocer, former president and chief creative officer of LatinWorks, announced the launch of his new advertising agency Rest of the World, whose mission is to bring multicultural spirit and Latin-inspired creativity into the mainstream.
Cortés named SVP of Strategy Development at Comunicad, LLC
Cortés will be the Senior Vice President of Strategy Development and identify new business leads, and foster relationships to create a pipeline of potential opportunities including multicultural engagement and account management.
Not All that—Programmatic Still Disappoints
Programmatic advertising is increasing in popularity with US advertisers. eMarketer predicts that investment in programmatic display will grow by more than 26% in 2017, reaching almost $31 billion . But even as demand for programmatic grows with brands and media buyers, many publishers still struggle with how to manage, price and sell such inventory, leading to lower-than-expected revenues.
TurboTax launches 2017 Hispanic Marketing Campaign
The campaign includes TV and digital advertising, media integrations, community events, influencer engagement and social media activations that showcase how Latinos can benefit from the simple step-by-step guidance and expert help on-demand offered by TurboTax.
Sprint – “”Como la mía”
Created by ALMA, the Miami-based Multicultural Ad Agency, the vision was to continue to deepen consumer awareness and affinity through the love and connection to music. This new spot builds on the latest thread and trilogy of musical driven creative featuring the former Verizon spokesperson, Paul Marcarelli, who switched to Sprint.
Gallegos creates United Collective
John Gallegos, Founder and CEO of independent creative agency Grupo Gallegos, announced the launch of a new communications group named UNITED COLLECTIVE.
Political piñata.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Question: how are we supposed to get CEOs and CMOs to allocate higher marketing & advertising budgets to the US Hispanic market in the current state of affairs?
Outlook for Data’ Study, Measurement & Attribution to Be Top Industry Focus in 2017 [REPORT]
Marketers, media buyers, publishers, and digital advertising technology executives say that “better reporting, measurement or attribution” will be the top industry issue this year—a shift from 2016, when “cross-device audience recognition” took the lead position, according to “The Outlook for Data 2017: A Snapshot into the Evolving Role of Audience Insight.”
Smithsonian Channel – THE REAL MAD MEN OF ADVERTISING
A new Smithsonian Channel four-part series provides an inside look into the men and women who re-invented the advertising industry from post-WWII America through the 1980s.
Google Tackles Bad Ads and—Surprise!—There Are a Lot of Them
Pointing not only to an influx of fake news and spam, but also an ongoing challenge to distinguish what’s real and what’s not, Google took down 1.7 billion ads last year that violated its advertising policies—more than double the amount it removed in 2015.
