Each year, Circulo Creativo rounds up the who’s who in U.S. Hispanic advertising to host the USH Idea Awards. Together, the industry’s top creatives award the best pieces, and from them also select an elite top 5 best ideas of the year. For 2016, the show also introduced the Agency of the Year title.
Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.
Embracing the journey begins with understanding the journey.
When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.
The Agency Spotter Team continues their mission to match brand decision makers’ with agencies, and they have new trends to share in this report along with a quick update.
As we move further into the digital age, it should come as no surprise that our usage of mobile devices has become ubiquitous. As content consumption continues to evolve, it’s essential to look at the reach various devices have, how often consumers are using them and how long they’re doing so.
Hispanic consumers are significantly more likely to engage with mobile to manage their finances, with 78 percent using a mobile banking app, compared to approximately half (51 percent) of non-Hispanics.
The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly
Consumer packaged goods companies routinely invest millions of dollars seeking to uncover and define universal human truths that will deeply connect consumers to their brands.
Our team recently took the opportunity to travel to Cuba to get to know the Cuban people better and understand their beliefs, customs and norms as they are today, 50+ years after the revolution and the embargo. This initiative allowed us to develop better ways to navigate the logistical aspects and most appropriate methodologies, to be used when working with this population, which has basically never been exposed to consumer research.
A newly released study by Richards/Lerma and The University of Texas at Austin, Stan Richards School of Advertising & Public Relations has uncovered key differences between Millennial ethnic segments regarding their perceptions and ideals regarding U.S. issues and politics. The national study, “Millennials Deconstructed” was conducted among 1,000 Millennials aged 18-34 with representation across White, Black, Hispanic, and Asian ethnicities and reveals many counterintuitive assumptions that prove just how dynamic the social fabric of our nation has become.
A new Quant-Qual study by Santiago Solutions Group titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and the Influence of Culture”, revealed many ways in which Gen Zers are heightening beliefs and developing distinct behaviors as opposed to Millennials when they were 13-20 years of age.
Holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook. However, this isn’t all good news for store-based retailers, as consumers stated they increasingly prefer to receive gifts of travel and entertainment rather than traditional gifts.
Berkshire Hathaway’s Duracell brand and its agency Anomaly received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
The ANA (Association of National Advertisers) today announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.
The shortlist for the 2016 USH Creative Awards that will honor the winners on Wednesday October 12,th, 2016 at the Colony Theatre in Miami, FL was dominated by Coconut Grove, FL based ALMA.
The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried. That includes marketers. Patricio Robles is a tech reporter at Econsultancy
Understanding consumers’ behavior as they switch between devices remains one of the toughest challenges facing marketers today. According to recent research investigating marketers’ digital capabilities, the problem doesn’t seem to be getting any easier.
After a smashing launch success of #UnstoppableLATINAS Miami, I created a visual infographic as a token of appreciation for marketers and brands who jumped on board for the launch of an original way of engaging the community online. By Lynn Ponder / WebCityGirls
