Article placement: Top News

Political piñata. Part 3 – Supply & demand vs protectionism.

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

  • The new POTUS has pulled a massive electoral win depicting Hispanics as a threat to the American way of life.
  • The Dems, after betting big on our support, have come to the realization that we are politically irrelevant.
  • Did I say irrelevant?
  • I meant to say toxic.
  • Obama’s last minute courtesy -ending the “dry foot wet foot” policy- did away with the only remaining stream of Spanish-speaking documented immigration.

The Future Of Snacking: What That Means For Marketers

While the eating pattern of three structured meals a day remains for many Americans, traditional mealtimes are under assault. Studies show that 37% of the time, a snack replaces a meal. Primarily due to the sales uptick for snacking brands, the CPG industry registered its strongest growth in four years.

Can outdoor take advantage of digital’s disarray?

The Outdoor Advertising Association of America may be hitting back against the shortcomings of digital advertising, but maybe it needs to play to its strengths and get advertisers to recognize the medium for its inherent advantages not try to transcend them.

The Power of Audio

What if radio produced a video this professional and every station in America pushed it out via social media? Or a new one every month with different on-air talent and successful advertisers and happy listeners. Pretty powerful. Here’s what Spotify is doing to promote The Power of Audio.

Beyond Ethnicity: A Call For Digital Culture Quotas

Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. Strategic purchases and mergers have occurred and projected multicultural spend is trending upward for the year.  But despite this year’s momentum, I just can’t shake the notion that targeting and segmenting via ethnicity is weighing us down.  by Mario Carrasco –  ThinkNow

Cities advance on hosting Univision Youth Soccer Tournament

UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.

The Emerging Multicultural Super-Consumer

If you are in Kindergarten in America you already know that more than half of your classmates are minorities. The U.S. Census Bureau revealed in 2014 that more than half the children under 5 years old in the U.S. were ethnic minorities.  And by 2020, more than half of the nation’s population under 18 will be part of a minority race or ethnic group.

I love you. I love you not. [INSIGHT]

Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship.  By Bruno Gralpois, Agency Mania Solutions

Many Americans Stressed about Future of Our Nation [REPORT]

Two-thirds of Americans say they are stressed about the future of our nation, including a majority of both Democrats and Republicans, according to the American Psychological Association’s (APA) report Stress in America™: Coping with Change.

Culture Vulture: 2017 Trends [REPORT]

It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America’s annual Culture Vulture Trends report is unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.

Does Facebook Have an Identity Crisis?

As Facebook develops an ever-more diverse portfolio of businesses, questions arise of whether it risks diluting its core identity.  Put another way, will the future of Facebook look like Google? Or, will it look more like Yahoo?

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