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Millennials Need To Escape

We know the following truths about Millennials: They are the most highly educated generation. They are digitally savvy. They work to live.  By Karla Fernandez Parker –  Sensis

Advertising Should Remain Short-Term Expense on Books [REPORT]

Since the inception of our nation — and as recently as 2013 — lawmakers have periodically eyed advertising as a potential source of tax revenues because its long-term effects can make it seem more like an investment than an expense. After studying a wide array of research on the issue, two professors from Loyola Marymount University in Los Angeles have concluded that there is no basis for changing the current treatment of advertising as a short-term expense.  By Erich Decker-Hoppen, director of communications for MASB

True Omni-channel Is The Only Avenue For CPGs

The winning focus for any consumer packaged goods brand is stated in its name — the consumer. These brands, more than any other, are faced with the challenge of ensuring their consumers have an effective and seamless marketing experience. In light of this focus, the CPG brands that will reign supreme in the marketing landscape are those that move away from a multi-channel approach and begin directing their marketing power towards true omni-channel tactics.

Elasticity Multicultural launches

Integrated communications firm Elasticity today unveiled Elasticity Multicultural, a new practice group led by Alejandro “Alex” Duplan.

Zubi sold to GTB

Coral Gables based Zubi Advertising has been sold to WPP Group owned GTB.  With this acquisition WPP has consolidated the entire Ford Motor Company account under its roster of agencies.

Charter Fades To Black With Univision

Univision, UniMás and Galavisión went dark on Spectrum across the nation, leaving subscribers in New York and Los Angeles without a key source of Spanish-language programming.  By Adam R Jacobson – RBR + TVBR

Breaking Down the Wall – Bicultural Consumers Aren’t So Different

Among the many things making headlines these days is the wall that President Donald Trump has promised to build along the U.S.-Mexico border. This wall is meant to keep Mexicans from coming to the U.S. illegally and taking advantage of all the “Land of Opportunity” has to offer. For the nearly 120 million people living in Mexico and 33 million-plus Mexicans living in the States, this wall is also a separation of cultures and a dismissal of the impact Latinos have on the U.S. economy and society.  By Maria Amor – V.P. Havas FORMULATIN

Hispanic Super Bowl Viewership on the Rise [INFOGRAPHIC]

Not surprisingly, Hispanics are showing up to watch the crown jewel of all football events year after year. They’re not only doing it in big gatherings with their friends and family, but are watching in-language broadcasts, either streaming or on cable. What does this year hold for Hispanic viewership? We can predict that the number of Hispanics tuning in to watch will only grow larger. Will you be watching this year and, most importantly, what delicious snack will you be taking to your watch party?  Courtesy of Lopez Negrete Communications

The Global Review of Data-Driven Marketing and Advertising [REPORT]

“Data-driven,” in short, is now the standard for how successful businesses manage their advertising and marketing efforts all around the world. And in the process, its practitioners are serving to elevate the role and contribution of the marketing function itself, which now serves as the central hub for orchestrating customer experiences that are richer, more compelling and more profitable for all parties to the engagement.

Hispanic Public Relations Association announces 2017 National Board of Directors

The Hispanic Public Relations Association (HPRA) voted to elect Yvonne Lorie—founder ReFresh PR and 2013 HPRA PRemio PR Achievement Award recipient— president of the 2017 National Board of Directors. Lorie served as president-elect of HPRA in 2016, after joining the national board in 2014 where she served as Secretary and then VP of Programming.

Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?

After a long period of talk and nice conference discussions, is the start of 2017 finally turning out to be the start of really doing something about transparency? With today’s massive P&G announcement, it would certainly appear so. We’ve had a lot of talk and it’s probably fair to say that media agencies have had to be, shall we say, “inventive” with how they keep margins up — but could we now be seeing a year of clamp-downs?

The Convergence of Media Consumption, Technology and Motherhood [REPORT]

Mothers are at the epicenter of the family circle and are always ahead of the game, often balancing motherhood, work and most importantly, life. But what does this look like across the country’s many local communities, and how are stay-at-home and working moms adapting to technology and using media?

State Farm – Los Asegurados

Part of State Farm’s Hispanic social presence, Alma also developed a mini online sitcom rooted in Hispanic insights called Los Asegurados or The Insured in English.

Alcocer launches Rest of the World agency

Sergio Alcocer, former president and chief creative officer of LatinWorks, announced the launch of his new advertising agency Rest of the World, whose mission is to bring multicultural spirit and Latin-inspired creativity into the mainstream.

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