Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. Strategic purchases and mergers have occurred and projected multicultural spend is trending upward for the year. But despite this year’s momentum, I just can’t shake the notion that targeting and segmenting via ethnicity is weighing us down. by Mario Carrasco – ThinkNow
Despite all the progress women have made in business, they are still reaching top leadership positions at a significantly lower rate than men. They have the same education, skills, and qualifications as men to get ahead, so what’s going wrong?
Boardroom diversity in Fortune 100 and Fortune 500 companies has increased for women and certain minority groups, according to the “Missing Pieces Report: The 2016 Board Diversity Census of Women and Minorities on Fortune 500 Boards,” a multiyear study published by the Alliance for Board Diversity (ABD), collaborating with Deloitte for the 2016 Census.
UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.
If you are in Kindergarten in America you already know that more than half of your classmates are minorities. The U.S. Census Bureau revealed in 2014 that more than half the children under 5 years old in the U.S. were ethnic minorities. And by 2020, more than half of the nation’s population under 18 will be part of a minority race or ethnic group.
Why advertisers and agencies should improve how they work together to maintain a healthy, loving and productive relationship. By Bruno Gralpois, Agency Mania Solutions
Are millennial males abandoning pay TV in droves? Or are they only slightly less likely than older generations to be pay TV subscribers?
Miami-based creative shop Alma Ad announced an expansion of their management team after winning 9 new accounts that fueled the agency’s growth by one-third in just two years.
Two-thirds of Americans say they are stressed about the future of our nation, including a majority of both Democrats and Republicans, according to the American Psychological Association’s (APA) report Stress in America™: Coping with Change.
comScore announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®).
SBS and TargetSpot agreed that Targetspot will be the exclusive third party sales network for all of SBS’s Spanish Radio streaming inventory.
It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America’s annual Culture Vulture Trends report is unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
As Facebook develops an ever-more diverse portfolio of businesses, questions arise of whether it risks diluting its core identity. Put another way, will the future of Facebook look like Google? Or, will it look more like Yahoo?
The problems with programmatic are well-covered and greatly ignored. Reported growth in spending continues to fan the frenzy, while sweeping significant problems under the rug.
For the many years that preceded social media, marketers relied mostly on engaging with their consumers in one-way communications. This included television, radio, direct mail, billboards etc. Once social media came along, consumers had the opportunity to “talk back,” so to speak, and tell brands what they thought about their products and services. Brands quickly learned just what consumers thought about the products and services. This type of consumer feedback was once relegated to the more controlled environments of market research and/or customer service listening.
In an era of digital, telegraphic communications, old and new codes provide an emotional dimension to cross-cultural messages We can relate. This post is contributed by Brenda Storch, Director, Multicultural Social Media and Shawn Savage, Senior Engagement Specialist
While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home. By Pacino Mancillas, Director of Brand Integration, AC&M Group
Deloitte’s latest millennials study looks at their world view and finds many, especially in developed economies, are anxious about their future. They are concerned about a world that presents numerous threats and question their personal prospects.
The tide of people moving across the world, be they immigrants or refugees, has sparked concern in Australia, Europe and the United States. In particular, the ethnic, linguistic and cultural background of migrants has triggered intense debates over the benefits and the costs of growing diversity and the risk of open borders to national identity.
In many consumer markets, companies that once relied on developing new product features and improving customer service increasingly see competitive advantage rooted in the entire experience that’s wrapped around the product. By Gerard du Toit, Rob Markey, Jeff Melton and Frédéric Debruyne
