Article placement: Top News

Pet Peeves of Travelers [REPORT]

It doesn’t matter what the age, gender or region of the world—travelers say their biggest pet peeve when flying is the person sitting right behind them kicking their seat.

Book Reading 2016 [REPORT]

Americans today have an enormous variety of content available to them at any time of day, and this material is available in a number of formats and through a range of digitally connected devices.

Hispanic Influence: New Heights, Missed Opportunities

Nielsen’s fifth report on the Latino consumer, “From the Ballot Box to the Grocery Store,” underscores the continued rise of Hispanic influence and purchasing power across the U.S. Yet the August 28 death of Juan Gabriel, an iconic Latin recording artist whose songs are known across the globe, was met with tepid response from “total market” media. That’s unacceptable.  By Adam R Jacobson, Editor-In-Chief – Radio + Television Business Report

ANA announces 2016 Multicultural Excellence Awards Finalist

More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category will be announced at a ceremony during the ANA’s 18th Annual Multicultural Marketing & Diversity Conference, October 9–11 in Los Angeles. There also will be a “Best in Show” award which will be presented to the best of the grand prize winners across all 12 categories.

Nielsen Affirms August PPM Data For L.A.

In a communique to clients across the Southland received Wednesday morning, Nielsen says it has completed its impact analysis of the removal of 35 homes from the Los Angeles survey due to their failure to follow quality protocols.  The analysis, which reviewed all months in 2016, shows there was “zero impact on total radio listening.”  Reprinted with permission from RBR + TVBR, the Financial and Regulatory Voice of Electronic Media.

It’s Not a Millennial Thing — It’s The Economy

These days you read article after article and hear session after session at conferences that millennials represent a different mindset and a different approach to business. But more than how they were raised, it’s the economic environment affecting them.   In short, I don’t think it’s a “millennial thing.”  I think it’s an “economic thing.”

The Olympics Branding Problem

But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).

Congress and Advertising – Will 2017 Be Different?

Whoever wins this election, major governmental changes that could significantly affect the advertising sector are almost certain to take place. A major turnover of personnel will occur in D.C. next year regardless of the election’s winner. One of the first jobs for the new President will be to nominate someone to fill the vacancy on the Supreme Court. Since many of the recent decisions supporting First Amendment protection for advertising have been 5-4 decisions, the newly appointed Justice could have a very large impact on our industry.  

The Media Universe Moves at the Pace of Technological Change [INFOGRAPHIC]

The current state of the media universe presents a bounty of boundless choice to today’s consumer. Like the cosmos, which is contemplated much in current times, the proliferation of devices and the abundance of media choices is presenting endless options for the consumer and endless challenges and opportunities for the marketer.

The Relationship of Digital Video Programming Viewership and TV Programming [REPORT]

The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.

Creative destruction: Apple & Univision. Part 2

By Gonzalo López Martí – Creative director, etc etc  /  LMMiami.com

  • Apple is, allegedly, about to launch its new lineup of iPhones with one notable absence among its functionalities: the audio jack will, according to rumors, be discontinued.
  • Yeah, say adiós to the little hole that connects your headphones to your device.
  • Another of the bold disruptive moves that has made the Cupertino giant a sexy tech darling and global corporate leader.
  • Another surprise to reinvent the game, attract the world’s attention and generate buzz.
  • Speaking of bold moves and surprises that make people talk, who wasn’t taken aback when, a year or so ago, Univision terminated its decades-old, money-printing relationship with Mr. Mario Kreutzberger, aka Don Francisco?

Cardona selected HPRA to receive Pioneer of the Year Award

Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award.

Innovation Push Will Influence Marketers’ Staffing Decisions

In a constantly evolving digital landscape, it’s no wonder that US marketers want their personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their staffing decisions over the next two years.

Is The Trend Towards Healthy Foods In The Quick Service Restaurant Industry The Right Way To Go?

Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food.

With the fast food industry projected to grow only about 2 percent annually over the next five years, according to IBIS World, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want?  By – Mario Xavier CarrascoThinkNow Research

It’s the Contract, Stupid!

Back in 1992 the phrase “It’s the economy, stupid!” became a slogan for Bill Clinton’s successful presidential campaign against incumbent President George H.W. Bush.  The advertising industry was in a simpler place in 1992 than it is now; most advertisers paid their agencies by commission, the Internet was not yet mainstream, media unbundling was in its infancy and agency relationships were much less complicated.  By Bill Duggan, Group EVP, ANA

Building an Insights Engine [INSIGHT]

Operational skill used to confer long-term advantage. If you had leaner manufacturing, made higher-quality products, or had superior distribution, you could outrun competitors. But today those capabilities are table stakes. The new source of competitive advantage is customer centricity: deeply understanding your customers’ needs and fulfilling them better than anyone else.

The Elements of Value [INSIGHT]

When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved.

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