AHAA Predicts Strong Momentum for Hispanic/Multicultural Fueled by Digital
As 2016 ends, there’s no denying that the booming Hispanic market made headlines – in the political and economic sectors as well as in digital and consumer trends. But what does 2017 mean for Hispanic marketing? At AHAA, we believe we will see an increase in multicultural media spend by just under ten percent with digital accounting for about a third of that growth. Still lagging behind the general market, digital media investment is on the brink of an explosion in the Hispanic and multicultural sectors, and we anticipate big gains in search advertising and live video formats in the next two years. By: AHAA Chair Linda Gonzalez, president of viva partnership
Teenagers beware–mothers are finding new ways to share your baby pictures. Evolving technology is being adopted, consumed and leveraged in different ways by a variety of groups, including the women who serve as backbones for their families.
After dropping to a three-year low last year, consumer purchases of smartphones are expected to rebound this year, fueled by better security, new functions, improved performance and device refresh schedules, a global Accenture survey finds.
Over the past decade, Pew Research Center has documented the wide variety of ways in which Americans use social media to seek out information and interact with others. A majority of Americans now say they get news via social media, and half of the public has turned to these sites to learn about the 2016 presidential election. Americans are using social media in the context of work (whether to take a mental break on the job or to seek out employment), while also engaging in an ongoing effort to navigate the complex privacy issues that these sites bring to the forefront. By Shannon Greenwood, Andrew Perrin and Maeve Duggan
Price wars have broken out in consumer industries around the world. It’s no secret that retailers such as ALDI, Amazon and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Major US telecommunications carriers now compete fiercely on price as they try to win new customers. And airlines are gearing up for a price war on trans-Atlantic routes as some low-cost carriers plan service between the US and Europe. By Sandeep Heda, Stephen Mewborn and Stephen Caine
Pharmaceutical manufacturers, payers and healthcare providers (HCPs)—as well as a host of tech-focused newcomers—are exploring digital programs that complement standard therapies and hold promise to keep patients healthier and produce better outcomes.
Telemundo and NBC UNIVERSO will present the exclusive US Spanish-language simulcast of “The Best FIFA Football Awards™” on Monday, January 9 at 12:30PM/11:30 AM C.
Veteran direct marketers believed that non-DR TV couldn’t be measured. But that was before advances in digital measurement and data analytics. Thanks to these technologies, behavior can now modeled and predicted in online and offline channels.
TV networks want to give us more stuff: programming content and advertising. Trouble is, much of that can spill over into irregular time segments. Now it seems one of the key consumer TV tools might be in jeopardy.
Research shows that hurtful workplace behavior can depress performance, increase employee turnover, and even mar customer relationships. By Christine Porath
Fuse announced a multi-platform expansion of its relationship with Gabriel “Fluffy” Iglesias. This includes the addition of three new digital series, along with the renewal of Iglesias’ hit Fuse TV original.
Before turning the corner from 2016 to 2017, Telemundo accompanied the launch of El Chema, its latest 10 p.m. nightly attraction, with A 360 Escape, a virtual reality vignette about the series. By Simon Applebaum 
The words “multicultural” and “diversity,” to many progressives – and until November 8, almost all marketers – have had a positive connotation. These terms have been very often used as shorthand for, if you will, “all voices matter.” By David R. Morse
Despite the proliferation of health and wellness information online and in real life, according to the National Center for Education Statistics, only 12% of the U.S. adult population is “health literate.”
As the recent rise in spending on influencer marketing suggests, the methods and sources consumers use to vet products online is undergoing a significant shift.
Entravision Communications Corporation announced the official launch of its new radio format in Los Angeles, La Suavecita.
The FCC on Tuesday (1/3) gave Univision Communications and Mexican media goliath Grupo Televisa a huge New Year’s gift by agreeing that the public interest would be served by permitting foreign ownership of Univision beyond the federally mandated limit of 25%. By Adam R Jacobson / RBR + TVBR
At the end of the 20th century, usage of the World Wide Web moved out of academia and grew at a breathtaking rate. By 2015, over one-third of the world’s population had logged on to the Internet at some point in the previous year; the Connected Revolution had arrived. Now pundits say that we are on the verge of a fourth revolution: the Age of Smart Machines. By Alessandro Zolla, Machine Learning Program Lead
We all know people love stories but not all stories are equally compelling, particularly when it comes to brand building. Great marketers recognize that the focus of the story should be the brand. The story is a means to an end, not an end in itself. by Nigel Hollis
