Kantar Millward Brown released its annual digital and media predictions for 2017. For the ninth year running, the company’s predictions provide marketers with a clear guide to the challenges and opportunities of the next 12 months, helping them shape their digital marketing strategies.
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
Although drinks of choice differed among generations, consumers from millennials to seniors continue to indulge in beer, wine and spirits products with regular frequency at home and on premise.
Take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you.
It looks like the ad market has settled into a post-recession growth pattern that is stable, but in the low single digits as marketers remain cautious and continue to demand optimal ROI for their advertising spending investments as more dollars move to digital channels. Economic and political uncertainties appear to be factors keeping growth at a moderate pace.
A first of its kind report revealing the perceptions of the biggest spending U.S. advertisers indicates many more agency reviews ahead.
Emerging markets have become an increasingly important audience for today’s marketers, as they offer significant new avenues for revenue. Traditionally, marketers would create buyer personas and place consumers into buckets to drive targeted marketing campaigns, but this approach doesn’t take into account the unique needs and personalities of cross-cultural consumers.
All sorts of news was vying for attention this past week.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Client-side marketers in the US appear to be more worried about location data issues than agency professionals. According to November 2016 research, roughly 40% of marketers are concerned with both data quality and transparency.
This was a banner year for multicultural market research. With large consultancies like PwC with their Always Connected study entering the multicultural arena to stalwarts like Nielsen continuing to produce high-quality work, total market consumer insights are widely available for brands looking to tap into this market. Yet, out of all the studies that have been published this year, it was hard to pinpoint data that was “new.” CPG preferences we tracked were updated and Spanish-language media consumption shifted, but rarely did we see studies that explored emerging technologies and trends. By Mario Carrasco, partner, ThinkNow Research
Marketing budgets are now, on average, 12% of company revenue. The Gartner CMO Spend Survey 2016-2017 explores where this new marketing spending will increase most—and how CMOs will adapt to this new responsibility.
Emotion has a huge role to play in determining which brands people buy and when. However, ignoring the interaction between emotion, recognition and brand associations risks motivating no one. To avoid the emotion trap marketers must figure out how to harness the power of emotion to benefit their brand.
Rubicon Project revealed new findings from a major study conducted in partnership with The Female Quotient (TFQ) Strategy, proving the power of programmatic investment and the impact of data-enabled, digital media buying. The study finds that by doubling investments in programmatic, marketers may achieve as much as a 6% increase in sales and a 22% increase in marketing return on investment.
Migration has become a flashpoint for debate in many countries. But McKinsey Global Institute research finds that it generates significant economic benefits—and more effective integration of immigrants could increase those benefits.
According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.
Native-born children of a foreign-born parent, also known as the second generation, were more likely to be college-educated and have higher incomes than their parents’ generation, according to a first-ever report from the U.S. Census Bureau.
Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.
Hemisphere Media Group, Inc. announced that in partnership with leading Colombian content producers, Radio Television Interamericana S.A., Compania de Medios de Informacion S.A.S and NTC Nacional de Television y Communicaciones S.A., it will acquire the concession license for Canal Uno in Colombia.
iHeartMedia announced that Jose Gadea has been named Program Director for La Preciosa Network, effective immediately
