Article placement: Top News

Newspapers Deliver Across the Ages

Ever hear the phrase “print is dead”? Well if you check with almost 170 million Americans, they’d tell you that nothing could be farther from the truth.

McDonald’s “Three Kings” TV Commercial

In Latin American countries, the most magical Christmas night for children isn’t on December 25th, but rather on January 6th, the night in which the Three Kings flood the house with gifts.

Measuring the effectiveness metrics that matter

Facebook’s latest revelation of miscounted metrics is reported to have agencies in a spin. One top ad agency executive is reported to have said that it is freaking out people because “It’s hard to explain to clients”. But really you have to wonder if clients should be worrying about the minutiae of metrics about individual posts. Perhaps we all need to take a step back and look at the bigger picture.

Estimates for Industry Ad Spending

eMarketer updated its benchmark estimates for industry-specific digital advertising outlays, noting that broad trends lifted spending across all sectors in 2016.

Consolidation And Project Pricing — Two Trends To Reshape Adland In 2017

Yes, consolidation will be a major theme — and it’s not just about the traditional food chain of small to medium to larger independent to holding company. The consultants are now out there too, as Accenture’s recent purchase of Karmarama showed. So to get bigger billings, revenue will have to be bought in the hope that a big bid comes in from a larger agency, or consultancy, which can offer some form of protection from billings heading down. It’s kind of an endless circle, isn’t it?

3 Things 2016 Taught Us About Millennials’ Relationship With Media

As the dawn of a new year is once again upon us, it is abundantly clear that the majority of people are ready for 2016 to end. It was a year overcome with politically charged turmoil, Zika, (more) mass shootings, Brexit, the crisis in Syria, and, of course, the U.S. Presidential election, to name a few. One group, in particular, didn’t hold back when it came to their feelings and backlash about this year. That’s right: Millennials.

Hispanic Market Guide 2016 [REPORT]

AHAA: The Voice of Hispanic Marketing (AHAA) has rebranded its Hispanic marketing directory to launch the 2016 Hispanic Market Guide, available for free of charge. This comprehensive digital guide provides a detailed look at Hispanic consumers, Hispanic media, top advertisers and agencies, and features data from Nielsen, Cision, and the U.S. Census.  DOWNLOAD FOR FREE HERE.

Hispanic Market Overview 2016 [REPORT]

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2016 Hispanic Market Overview.  DOWNLOAD HERE FOR FREE

Multicultural Influences on Holidays

With multicultural consumers a significant and growing part of the U.S. population, brands and retailers can not ignore the unique tastes, preferences and traditions of African-American, Hispanics and Asian-Americans both during the holidays and year round.

LAPIZ named General Market Creative AOR For Advance Auto Parts

LAPIZ was named the official agency of record for Advance Auto Parts’ general market business. The agency has managed the retailer’s Hispanic market work since 2014, and will now lead marketing efforts for both general and Hispanic markets across North America.

Rigging And Transparency — Brands Are Just Reaping What They Sow

Make your bed, then sleep in it. Right? Well, whenever something happens in the advertising industry that brands don’t like, it’s well worth a little more self-examination behind the causes. Sure, big agencies are not exactly innocent creatures who should avoid blame — but let’s be honest, 2016 has been the year of blaming agencies for everything under the sun. So how about a reality check?

The Rise Of Autonomous Agents (And The End Of Advertising)

Two things we heard a lot about in 2016 were “autonomous cars” and “bots,” but rarely in the same sentence. True, they both share the common thread of AI, which powers the “self” in self-driving cars (computer vision, decisioning) and the chatty personalization of bots. But that’s where the similarity ends, because most bots don’t employ real AI or machine learning, but are just collections of “if-then” statements in a new package.

What Publishers Want From Your PR Pitches [INSIGHT]

Ask any journalist, and you’ll find out just how overfilled their inboxes have become in the past decade. In fact, we asked about 1,300 writers, editors, and contributors for some specific numbers. This is what we found.

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