Latina@Work
At 80%, an overwhelming majority of Latina women surveyed feel that expressing cultural identity is important in the workplace, according to Latina@Work from Lieberman Research Worldwide.
Article placement: Top News
TV GRPs: You’ve Had Good Run, But It’s Time For New Currency [INSIGHT]
TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable providers, online video, streaming services, on-demand viewing and DVRs — all delivered via connected devices like smart TVs, tablets and smartphones. TV advertisers have been buying media the same way for over 50 years, but now they have to make sense of the new landscape. That means TV advertising measurement needs to catch up to the new landscape, too.
FCC Needs to Recognize the Value of Advertising
In February, the FCC put forward a sweeping Notice of Proposed Rulemaking (NPRM). The FCC claimed that it would create needed competition in the set-top box marketplace.
Social Platforms More Critical to the Success of Digital Video Campaigns [REPORT]
Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).
Migration in Puerto Rico: Is There a Brain Drain?
Given Puerto Rico’s long-term economic malaise and ongoing fiscal crisis, it is no wonder that out-migration of the Island’s residents has picked up. Over the past five years alone, migration has resulted in a net outflow of almost 300,000 people, a staggering loss. It would make matters worse, however, if Puerto Rico were losing an outsized share of its highest-paid workers. By Jaison R. Abel, Giacomo De Giorgi, Richard Deitz, and Harry Wheeler
Diversity in Advertising: Kimberly-Clark Leverages Social to Spur Greater Inclusiveness
Lizette Williams: Social media has created a platform to bring this conversation to the forefront of the industry, which we never would have seen 10 or 20 years ago. It’s given a real voice to consumers, many who have historically been disenfranchised. We’ve seen this with platforms like Black Twitter and organizations like Latina Bloggers Connect. These diversity issues have become mainstream issues as a result.
London Summer Olympics US TV Ad Spend Reached $1.33 Billion, Rio Set to Break the Record?
The Games of the XXXI Olympiad are in full swing in Rio de Janeiro, marking the first time an Olympics has been held in South America. While the road to Rio has sometimes been filled with controversy and adverse publicity, it’s still the Summer Olympics and continues to attract a large viewing audience who are following on both TV and digital platforms.
Socialisssima launches
Norbi Zylberberg launched Socialisssima, a new start-up mindset agency based in Austin and focus on the multicultural market in the US.
Cultural Relevance Will Be Key To Connecting With Hispanics Via VR
Hispanics are eager to experience virtual and augmented reality
Marketing Metrics Must Speak The Language Of Business
In the bid to be completely measurable and provide every figure a marketing executive could ever need, digital marketers are at the point of having an excel sheet worth of figures but not a whole lot of meaning. Many of the metrics I can think of are now turning into hygiene. Did my ad run, did it appear where it could be seen, did we keep it away from porn and was it actually seen by a human rather than a bot?
AARP’s new brand campaign looking for multi-generational Hispanic audience
In an innovative effort to increase brand awareness among U.S. Hispanics, the iconic 50+ giant AARP has launched a new, multi-generational and upbeat Spanish-language brand campaign, a national 360° multi-channel approach under the umbrella message: “Dedicarte a ti es hacer más por tu familia” (Doing more for yourself helps you do more for your family).
Hispanic Shoppers’ Outsized Interest in CPG E-commerce
IRI released findings from its latest HispanicLink study, with new information about Hispanic shoppers’ path to purchase CPG products and a particular focus on the group’s widespread adoption of e-commerce as a purchase channel.
What Marketers Don’t Need To Be Told — Or Do They?
We need some new memes, some new topics of interest for the industry to grab hold of and beat into the ground on panel after panel, at industry conferences and in columns like this one.
Internet Users Tune In to Olympics Coverage Via Mobile
Traditional televisions and desktop PCs are no longer the primary ways internet users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s convenient.
Marketers Can Help Bridge Gap For Parents, Patients, Caregivers
To bridge this gap, healthcare professionals need to establish and communicate programs that are mindful of the unique medical needs of these patients and what support is necessary to make the process easier.
Views on National Economies Mixed as Many Countries Continue to Struggle [REPORT]
lmost a decade after the global financial crisis rattled national economies, many in the world feel their respective countries’ economies remain weak. A new Pew Research Center survey reveals a bleak picture in parts of Europe, with more than eight-in-ten in Greece, France and Spain describing their country’s economic situation as bad. This gloom is not shared by all in the European Union, however – most Swedes, Germans and Dutch say their economy is doing well. And in China, India and Australia, views are mostly positive.
Mastering the Two Critical Marketing Topics [INSIGHT]
Honestly, there are two critical marketing topics. Get these two right and you have gone a tremendous way in differentiating your brand, organization, or persona in an age of sameness. Yet many organizations and individuals either fail to master these concepts or mistakenly believe they understand them when they really don’t. By Roderick M. McNealy, ANA Faculty
SociedAD launches
sociedAD, a new cross-disciplinary agency that offers full-service advertising and public relations capabilities aimed at Hispanic consumers, has been formed by advertising veterans Jorge Moya, who will serve as chief creative officer, and Carla Trum Mercado and Federico Mejer, who are managing directors.
Enterprise Marketing Survey 2016 [INSIGHT]
The world of marketing at enterprise companies is both exciting and challenging – there are many decisions to make and options available when it comes to which marketing channels to prioritize, which technology platforms to utilize, and when to hire an agency for support.
Millennial Moms Vs. Established Moms: Know The Difference
Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.
