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How to Become a Kick-Ass Client [INSIGHT]

Becoming a great client for agencies is not easy, but it is necessary. It’s no coincidence that successful brands are known to be great clients.  By Bruno Gralpois, ANA Faculty

Attribution Is Becoming More of a Priority for Marketers

Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored, as explored in a new eMarketer report, “Cracking Cross-Device Attribution in 2016:

A Second Half Of 2016 Filled With Divorces And Separations

As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We can also expect major changes in the leadership at some of the biggest media players in the U.S. market, such as Fox News — and Yahoo, now that it is merging into Verizon/AOL.

Telemundo Deportes announces Team for Rio 2016 Olympics

Telemundo Deportes revealed its team of presenters, announcers and commentators for the Rio 2016 Olympics today, featuring more than 25 well-known figures in sports journalism who will cover the games for TELEMUNDO, NBC UNIVERSO and Telemundo Deportes digital properties.

3 Thematic Strategies for Engaging Millennials

Though Generation Z is fast approaching the workforce, millennials are still a force to be reckoned with. Millennials, who just a few years ago were graduating from college and filling out corporate staffs, are now in the C-suite. There are already a plethora of millennial CEOs, and the question of how to engage Millennials (those of us who are not yet CEOs) is becoming more prudent and urgent than ever.

Universal unemployment? Your check is in the mail. Part 2

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • To solve this increasingly ominous problem, a lot of experts in the field of economic policy are advocating for universal unemployment benefits.
  • Yes, a living stipend for everyone.
  • A salary simply for being a living, breathing human being.

Tale As Old As time: The Art Of CPG Storytelling

Storytelling may be one of the most overused words in marketing. It’s being treated like it’s something new when, in fact, it’s as ancient as the human race. And nothing’s changed since the beginning of time, except now there are more variables that could detract or change your brand’s story.

Affluent Latinos: Living the dream and living it up

In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths.  With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become an undeniable force.  By: Brenda Storch, Director, Social Media / Epsilon

Advertisers Must “Lean In” to Media

Media is the largest marketing expenditure at many companies and, simply stated, advertisers should be responsible for assuming greater internal stewardship of their media investments.   By Bill Duggan, Group EVP, ANA

Ad Agency Clients Are Most Interested in Advertising on TV

Roughly half of US ad agency professionals said their clients are most interested in advertising on spot TV or spot cable—more than any other medium including digital, mobile, streaming video and radio, April 2016 research revealed.

Data Without Context Is Noise

Data refers to the information you gather about the consumer. While much of that data is useful, if you look at data in a vacuum, it is far less valuable than when you factor in the context, which provides a dimension that gives meaning to the data which otherwise may not be clear.

5 Ways to Win With Social Media Strategy

The threshold of having a successful engagement with consumers on social media is constantly on the rise. Like for most things, there is no correct way to approach this task however, it is important to keep some key principles in mind such as: having a grasp of consumer insights, being fluent in Internet culture, staying true to the brand and being tech savvy.

Teens, Mobile and Proximity [INSIGHT]

A ton has been said and written about what and how teens share in the digital realm. Trillions of electrons (conservatively) have been dedicated to teens, privacy and intimacy but there are other ways to think about these issues, and an interesting alternative came my way the other day.

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