Republica celebrates 10th Anniversary
Republica commemorated its 10th anniversary with a celebration themed “A Show of #Gratitude,” highlighting the agency’s 10-year journey, and paying tribute to its blue-chip clients and talented team members.
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For Brand-Loyal Mothers, Quality and Consistency Are Key
There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.
Ginés Named Director-Strategy/Branding at (add)ventures in Miami
(add)ventures is expanding its Miami office with the addition of María Eugenia Ginés as director, strategy/branding.
The Past And Present Importance Of Big Data For Entertainment Marketing
The convergence of art and science has yielded some of the more interesting innovations of our time.
SapientNitro and Razorfish merge to form SapientRazorfish
Publicis.Sapient, part of Publicis Groupe announced the merger of SapientNitro and Razorfish to form SapientRazorfish which is designed to better fuse the significant experience and technology capability across the two businesses in response to client needs for digital expertise at scale.
How Multicultural Consumers Are Driving Fresh Grocery Trends
In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors (such as sriracha, chipotle and tikka masala). And flavors and cuisines will continue to blend and evolve as the population shifts.
Get Ready for the Tax Reform Roller Coaster
Now that we have had a little more time to analyze the implications of a Donald Trump presidency on the advertising realm, it is becoming increasingly clear that fundamental tax issues impacting advertising will immediately be high on the agenda in 2017.
For CPGs, Recenter Mobile In Your Marketing Mix
Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adopt
Coming Soon: The Creative War Room Of The Future
Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live? The goal of these efforts was to enable brands to operate in real time, responding to customer feedback.
Dentsu Aegis Network acquires Gravity Media
Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media (“Gravity”), a full-service multicultural marketing agency headquartered in New York City.
Santa Cruz Communications celebrates 15 year anniversary
Santa Cruz Communications (SCC) is celebrating 15 years providing communication services at national, regional and local levels to a wide variety of industries
Athletes Making A Social Media Impact
If as the saying goes, “There’s no crying in baseball,” shouldn’t we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further—to social media.
How to win the right friends – and influence the right people
One of the most striking findings in this year’s Connected Life survey from Kantar TNS is the extent to which authority and credibility has shifted.
Coors Light the Official Beer Partner of the NBA in LatAM and El Caribe
The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea
Comcast announces two new Hispanic Independent Channels
Comcast selected Primo TV and Kids Central, both of which will provide quality family programming targeted to bicultural Hispanic youth.
Marketers Must Align Mobile Creative with Strategy and Media
The Mobile Marketing Association (MMA) together with Kantar Millward Brown, released its 2016 Global Mobile Trends Report, the second annual and largest review of mobile campaigns.
Stats Which Prove Marketers Are Struggling With Cross-Device Identification – And How They’re Working to Solve It
At the DMA’s Annual event held this past October 16-18, we heard from several companies – LiveIntent, Oracle Data Cloud, LiveRamp, Acxiom, MediaMath and Conversant – whose leadership discussed the challenges of properly communicating with customers across multiple devices. The challenge isn’t communicating to the device, its communicating to the customer.
Influencer In Chief: 5 Steps To Success For Today’s CMOs
The role of chief marketing officer has evolved significantly in the past several years. Previously, the job was predominantly about establishing an identity — advertising, brand management and thinking creatively — but today it’s a lot more complex. CMOs are now charged with a variety of responsibilities that span technology, analytics and growth strategy, and because they’re often held accountable for contribution to company revenue, today’s CMOs are also responsible for optimizing operational processes and demonstrating measurable impact.
How Brand Marketers Measure Digital Video Advertising
US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be able to measure via cost per acquisition.
Insularity – Part 3. New York New York.
By Gonzalo López Martí – Creative director, etc. /LMMiami.com
- Make no mistake, I love New York and New Yorkers.
- It taught me the good, the bad and the ugly of the advertising business that town.
- It still does.
- I called it home for a few great years and keep fond memories of it.
- I visit regularly.
- I just feel New Yorkers should get out more.
