Article placement: Top News

Best Practices for Over-the-Top Crackle Break-Free Advertising [REPORT]

It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. In fact, 50% of all TV households now have access to a subscription video-on-demand service. But the over-the-top space has limited ad formats and creative is often repetitive.

 

Marketers Now Targeting Shoppers at Multiple Touchpoints

Shopper marketing, long considered a discipline limited to in-store, point-of-purchase, and end-of-aisle promotions, has undergone a metamorphosis since the advent of digital marketing, evolving into an omnichannel approach designed to reach shoppers at all touchpoints.

Suñol named VP of Telemundo News Digital

In this role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Suñol will also oversee the creation of original digital content in Spanish and English.

Part 1: Sharpening Your Marketing Ax [INSIGHT]

American icons Abraham Lincoln and Yogi Berra are two frequently quoted individuals with decidedly different and remarkable skillsets. What they shared in common was the ability to state truth simply and clearly. For example, a famous quote attributed to Abraham Lincoln is, “If I were given eight hours to fell a tree, I would spend six sharpening my ax.”  By Roderick M. McNealy, ANA Faculty

How Brands Culturally Attract and Engage Fans [REPORT]

How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences through social, mobile, experiential, digital advertising and eCommerce channels.

TAG launches era of transparency in digital ads

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain,  opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.

Advertisers Going for Gold During 2016 Summer Olympics

The 1948 London Games were the first Summer Olympics to be televised, reaching about 500,000 viewers who mostly lived within 50 miles of Wembley stadium. Comparing those figures to the estimated 3.6 billion people who watched the 2012 London Games from more than 220 countries and territories, it’s clear why the 2016 Summer Olympics have advertisers seeing gold.  By: IBISWorld Procurement Research Analyst, Ashley Cruz

How Consumers Buy Brands: The new decision journey

The consumer decision journey has evolved from the early days of brand building. To successfully build brands today, marketers should have a solid understanding of the new path to purchase. The digital brand ecosystem and the sheer volume of behavioural insight data available have changed things dramatically.

6 Reasons CPGs Need Influencer Marketing To Target Shoppers

Influencers have an incredible ability to drive conversation and engagement on behalf of your brand. The right influencers will create quality content that ultimately inspires purchase of your product or services. Thus, it is no surprise that influencers have become an important part of the marketing mix today.

Universal unemployment? Your check is in the mail

By Gonzalo López Martí / Creative director, etc / LMMiami.com

  • Robots will take away our jobs.
  • Robots, self-driving vehicles and aircraft, 3D printers, algorithms.
  • We can run but we can’t hide.

Is It Time To Reinvent The Agency Review Process? [REPORT]

Based on the importance and frequency of agency reviews, we created a short survey for client leaders in marketing and procurement and agency leaders to give a sounding board for what’s good and less good in the new business process.

Media Transparency: Prescriptions, Principles, and Processes for Advertisers [INSIGHT & REPORT]

In June, K2 Intelligence issued their report, commissioned by ANA, titled, “An Independent Study of Media Transparency in the U.S. Advertising Industry.” K2 found substantial evidence of non-transparent business practices in the U.S. market in the form of rebates as well as substantial evidence of potentially problematic agency conduct concealed by principal transactions.  ANA and Ebiquity/FirmDecisions have issued the much anticipated follow-up report titled, “Media Transparency: Prescriptions, Principles, and Processes for Advertisers,” which offer a number of recommendations.  By Bill Duggan, Group EVP, ANA

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