According to AdExchange, Google has been offering multiple rebate programs to ad agencies and advertisers that amount to considerably large checks. The question here for US based agencies is if the agency keeps the rebate or sends a check back to the client.
This is what advertising music means today: Instead of jingles, we have singles. The Atlantic takes an in-depth look at the cultural trends that have killed one of advertising’s most important legacies: the commercial jingle.
Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer’s Alison McCarthy spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media.
Segura Viudas’ ad agency of record, República, created the campaign’s anthem video, which features an original track by Lunoe entitled “Sip It” that mixes the alluring sounds of Cava — from the unwrapping of the foil and popping of the cork to the pouring of the Cava itself — with Lunoe’s musical innovation and pure sonic power.
NBCUniversal Telemundo Enterprises announced the appointment of veteran sports executive, Ray Warren, to the newly created position of President, Telemundo Deportes.
Virtual reality has the power to change the way we interact with technology and the world. Earlier this month at its Intel Developer Forum, Intel (a Consumer Technology Association [CTA] member) introduced “merged reality,” an intersection of the virtual and physical worlds.
It doesn’t matter what the age, gender or region of the world—travelers say their biggest pet peeve when flying is the person sitting right behind them kicking their seat.
Americans today have an enormous variety of content available to them at any time of day, and this material is available in a number of formats and through a range of digitally connected devices.
Nielsen’s fifth report on the Latino consumer, “From the Ballot Box to the Grocery Store,” underscores the continued rise of Hispanic influence and purchasing power across the U.S. Yet the August 28 death of Juan Gabriel, an iconic Latin recording artist whose songs are known across the globe, was met with tepid response from “total market” media. That’s unacceptable. By Adam R Jacobson, Editor-In-Chief – Radio + Television Business Report
More than 30 companies were named as finalists in 12 separate categories. Grand prize winners in each category will be announced at a ceremony during the ANA’s 18th Annual Multicultural Marketing & Diversity Conference, October 9–11 in Los Angeles. There also will be a “Best in Show” award which will be presented to the best of the grand prize winners across all 12 categories.
In a communique to clients across the Southland received Wednesday morning, Nielsen says it has completed its impact analysis of the removal of 35 homes from the Los Angeles survey due to their failure to follow quality protocols. The analysis, which reviewed all months in 2016, shows there was “zero impact on total radio listening.” Reprinted with permission from RBR + TVBR, the Financial and Regulatory Voice of Electronic Media.
These days you read article after article and hear session after session at conferences that millennials represent a different mindset and a different approach to business. But more than how they were raised, it’s the economic environment affecting them. In short, I don’t think it’s a “millennial thing.” I think it’s an “economic thing.”
But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).
Kellogg’s and the National Basketball Association (NBA) announced a new marketing partnership as the official marketing partner of the NBA across Latin America.
The Olympics just concluded and it was the topic of a lot of conversation.
They will be the last white-majority generation with non-Hispanic whites only representing 52.9% of the generation and Hispanics representing almost a quarter of Gen Z at 23.5%. By Mario X. Carrasco – ThinkNow Research’s Managing Partner.
Whoever wins this election, major governmental changes that could significantly affect the advertising sector are almost certain to take place. A major turnover of personnel will occur in D.C. next year regardless of the election’s winner. One of the first jobs for the new President will be to nominate someone to fill the vacancy on the Supreme Court. Since many of the recent decisions supporting First Amendment protection for advertising have been 5-4 decisions, the newly appointed Justice could have a very large impact on our industry.
The current state of the media universe presents a bounty of boundless choice to today’s consumer. Like the cosmos, which is contemplated much in current times, the proliferation of devices and the abundance of media choices is presenting endless options for the consumer and endless challenges and opportunities for the marketer.
The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.
By Gonzalo López Martí – Creative director, etc etc / LMMiami.com
