Marketers Find Ad Clutter Challenging
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.
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Quality Branded Content Outperforms Pre-Roll Advertising [INSIGHT]
Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
4A’s Gender and Diversity in Advertising Survey [TAKE SURVEY]
Help the 4A’s address the critical issue of Gender and Diversity in the advertising industry. Please take just a few minutes to share your thoughts and experiences on this important topic.
Spanish-language Digital Ticket Vendor Fantástico Set To Launch Inaugural Campaign
Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week. By Adam R Jacobson
14th Annual Hispanic Television Summit on Thursday, October 20, 2016
NYC Television & Video Week will present three awards at the 14th Annual Hispanic Television Summit on Thursday, October 20, 2016 at the Grand Hyatt in NYC.
Azteca America partners with Dallas Cowboys
Azteca San Antonio announced an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi.
Alma Co-President and COO Isaac Mizrahi to Serve as Chair-Elect of AHAA
AHAA: The Voice of Hispanic Marketing announced Isaac Mizrahi, Co-President and Chief Operating Officer of Alma, as its chair-elect. As chair elect, he will work closely with current chair Linda Lane Gonzalez, to lead the organization in developing and advancing AHAA’s strategic plan.
The Trillion Dollar Opportunity: What to Know, and How to Reach, Hispanic American Consumers [REPORT]
Hispanic Americans are by far the fastest growing target audience in the U.S. Do you know how to reach them? Do you know their motivating factors and purchase habits? Or which types of content work best in connecting with this audience?
Retail Resonance: Upping the Private Label Game Among America’s Multicultural Households
In the wake of the recession that hit the U.S. economy hard and plagued consumer spending, private labels staked their claim in the consumer packaged goods (CPG) space.
Kenny Mitchell’s Playbook for Digital Innovation
Kenny Mitchell likes to keep Gatorade’s marketing at the top of its game. As head of consumer engagement, he oversees Gatorade’s integrated marketing efforts, including advertising, branded content, digital, social media, and public relations. By Molly Knol, senior manager, committees and conferences at ANA
Activate Sponsorships, Don’t Settle
You did it! You decided to sponsor a team, arena or player in a sport that supports your company’s goals, indexes highly in your target market or is simply your CEO’s favorite past time. Now what?
Understanding How Macro And Micro Forces Influence Marketing
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. By KaonFab / Kaon Interactive
Hispanicize 2017 announces Dates, Venue and Changes for 8th Annual Latino Trends Event
Hispanicize 2017, the 8th annual Latino trendsetters and newsmakers event for digital creators, journalists, marketers, music artists and filmmakers, is moving to downtown Miami’s JW Marriott Marquis, April 3-6, 2017.
Hispanic Healthcare Marketing: 5 Rules for Overcoming The Hurdles of Health Literacy [INSIGHT]
Health literacy is a growing concern for all of us who produce content, especially marketers seeking to drive patients to treatment, improve adherence, change behavior, and manage disease. By Beatriz Mallory, Vice President / SensisHealth
The Future of Advertising or Whatever We’re Going to Call It [WHITEPAPER]
In this opinion piece, the author speculates on the future of advertising. Arguing that the challenge of predicting the future lies mainly in the lack of an acceptable definition of the field, the author solves that problem by developing a set of postulates to create boundaries for the theory and practice of the discipline. By Don Schultz – Northwestern University, Evanston, Illinois, USA
How Quickly Do Users Reach for Their Smartphones After Waking Up?
In emerging and developed markets alike, almost all consumers check their mobile devices within 3 hours of waking up, research revealed.
The ‘Me Generation’ Is Still The Most Valuable Generation
The marketing landscape today bares little similarity to that of the 1970s, yet, through the dawn of digital and proliferation of new channels, one element has remained consistent: the focus on consumers between ages 18 and 49.
Los Angeles Rams on KWKW 1330 AM/ESPN Deportes
The Los Angeles Rams have reached an exclusive rights agreement selecting KWKW 1330 AM/ESPN Deportes as their official Spanish language flagship radio station. The agreement includes the broadcasts of all preseason, regular season, and postseason games.
Guidelines For Achieving Media Transparency [REPORT]
Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released \ by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. A key recommendation was that clients require their agencies to disclose all potential conflicts of interest and allow thorough audits of the agency, its parent company, affiliates, and subsidiaries to ensure full transparency and contract compliance.
TV Outperforms Digital Platforms in Viewer Ad Attention & Recall
The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.
