There’s a trend in digital marketing that will result in what I am referring to as Connected Creativity. It’s the ability for marketers to leverage data, create more engaging, more personalized storylines across channels and devices, and be truly creative in their execution. This three-dimensional strategy represents the evolution of the role of creative in a digitally driven marketing environment.
A deep dive into the impact of politics on consumers, and the brands courting them.
The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R).
The FCC’s new rules require Internet Service Providers (ISPs) to obtain opt-in consent to use and share “sensitive data,” a term defined now by the FCC to include all web browsing and application use history when linked to a device alone. This is unprecedented. It also could seriously undermine the support that data-driven advertising provides to on-line commerce.
According to August 2016 polling by Strata, nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys. And it’s an anxiety that has grown along with programmatic buying itself: In May 2015, only 48.0% were concerned about this. Transparency of inventory was yet another top fear, and it too had grown since May 2015. A little more than half (or 52.7%) of those polled said this was problematic.
In 2016, the workforce is undergoing a seismic change as 3.6 million Baby Boomers are set to retire, one-fourth of Millennial workers will take on management roles and Generation Z (those born between 1994 and 2010) has started to enter the workforce
So, yes, this is another article about selling to millennials. In 2016 alone, millennial buying power is estimated at $600 billion. That will only continue to surge as their incomes increase and they reach their peak spending years. Here, we look at four things CPG brands should keep in mind in their shopper marketing and consumer promotion plans targeting this vast, sophisticated group of consumers.
Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads. Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays. by Julia Angwin and Terry Parris Jr. / ProPublica
Research was conducted to better understand how ANA members are using data to manage agency relationships and how learnings can be applied to optimize client/agency performance.
A new generation of media agency leaders will have to fight to retain status as the business takes on ad:tech, consultancy and a more aggressive client base.
As part of its wide-ranging, multiplatform political and electoral coverage, Univision News presents a special digital report that provides a comprehensive overview of Hispanics in public office across the United States over the last two decades: “Latinos en Power.”
A few weeks ago, I had the privilege of speaking to a room of senior brand marketers at the 2016 NPD IDEA Conference – an event dedicated to helping brands understand the levers for market disruption and innovation. As we gear up for the holiday season, I felt it important to share some of the key messages from my talk, and why Hispanics truly are consumers that bring brands MORE. By Roberto Ruiz / Univision
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
This month, I had the opportunity to attend the Association of National Advertisers’ Multicultural Conference and participate in the launch of the “We Are Gen Z Report.” It was an interesting intersection of where cultural marketing is today and where I think it’s going in the future. By Jose Villa / Sensis
According to the Digital Marketing Glossary, newsjacking may be defined as “the art of using news events or stories for marketing and advertising purposes.” The idea is to identify breaking stories and find a creative way to become a part of them. by Wegs, Chief Idea Officer / Dieste
As their audiences become more connected, brand marketers need to be open-minded about where their best opportunities lie
Marketers and media executives love to talk “programmatic.” But it’s one of the most misused words in the field. People might mean anything from automatically purchased display advertising (the correct definition) to dynamic insertion of ads on TV (not quite right).
However, the world’s cities are facing more challenging demographics, and the days of easy growth are over. In the past, city economies expanded largely because their populations were increasing due to high birthrates and mass migration from rural areas. Both of those sources of population growth are now diminishing. Global population growth is slowing because of declining fertility rates and aging. At the same time, rural-to-urban migration is running its course and plateauing in many regions. How cities adjust to the new reality is important not only for their prospects but also for those of nations that will continue to rely on thriving cities for rising prosperity. By Jonathan Woetzel, Jaana Remes, Kevin Coles, and Mekala Krishnan
Big brands spend a lot on media. Media budgets can be tens or even hundreds of millions of dollars a year. Despite this huge investment, however, many are only just starting to realise that they need greater internal expertise to take back control.
Operating in a Silicon Valley-style work environment has been one of the key qualities that has helped TechStyle Fashion Group gain success as a disruptor brand in the fashion industry. Parent company to popular brands such as Fabletics, JustFab, and ShoeDazzle, TechStyle has successfully used technology, big data, and customer service to reimagine ecommerce and fashion alike. By Crystal Albanese, senior manager of conferences and committees at ANA
