Article placement: Top News

Soul Researching

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • Heard at country clubs and gun ranges across America: “Relax, if the scientists who are unanimously predicting climate change and rising sea levels are using the same scientific rigor that was used to predict Hillary Clinton’s rise to the White House, then we are in good shape.”
  • Conservatives are gloating with gusto these days.
  • They are coming out swinging.
  • Whatever you party affiliation is, they are right about one thing: scientists have a lot of splainin’ to do.

Data Replacing Demographics Is Making FMCGs Sell Direct

Demographics have always seemed a little too convenient, haven’t they? It struck me on a sick day last week that television advertisers know just one thing about daytime television. Judging by the ads, viewers are only concerned by donkeys dying, children in war zones dying and dying themselves without funeral insurance. Did I forget being concerned about dying before you’ve checked whether you’re owed a PPI payment?

Can the US economy return to dynamic and inclusive growth?

Slower economic growth in the United States has wrought a vicious cycle that has hobbled many American households. Targeted investment and policy action could turn it around.  By James Manyika, Gary Pinkus, Sree Ramaswamy, Scott Nyquist, Jonathan Woetzel, and Arvind Sohoni

How One Satisfying Insight Has Led to Six Years of Success for SNICKERS

Debuting during the 2010 Super Bowl, SNICKERS’ “You’re not you when you’re hungry” campaign has been become a staple of American media, featured everywhere from TV ads to street art. Simple and universal, this campaign has been honored with 13 Cannes Lions, 12 Effies, 13 One Show Pencils, two D&AD Pencils, two Emmy nominations, one IPA Effectiveness Award, the first-ever Super Bowl Clio and, most recently, a special Clio Hall of Fame Award.  By Crystal Albanese, senior manager of conferences and committees at ANA

Embracing Human Complexity: Cultural Cures to the Ills of Oversimplifying [INSIGHT]

I fancy myself an organizational psychologist—that’s what my degree says, so it’s a fair claim. I talk to and observe people, analyze leadership, create systems, facilitate learning and generally help people work. I do that as part of the agency business—an industry that heeds the word of Cannes as gospel. And Cannes says, “Let there be simplicity,” so we collectively agree that the best is always simple, and simple is always best.  By Jacqueline Debien, Global Director of Organizational Development at Momentum Worldwide

5 Trends For 2017

If the events of the past few weeks are any indication, 2017 promises to be a year of change that marketers will need to closely observe to remain on the pulse of culture. Teens themselves will be at the center of the action, both spurring on certain evolutions and serving as a key demographic in determining which changes stick and which are merely fads.

Republica celebrates 10th Anniversary

Republica commemorated its 10th anniversary with a celebration themed “A Show of #Gratitude,” highlighting the agency’s 10-year journey, and paying tribute to its blue-chip clients and talented team members.

SapientNitro and Razorfish merge to form SapientRazorfish

Publicis.Sapient, part of Publicis Groupe announced the merger of SapientNitro and Razorfish to form SapientRazorfish which is designed to better fuse the significant experience and technology capability across the two businesses in response to client needs for digital expertise at scale.

Get Ready for the Tax Reform Roller Coaster

Now that we have had a little more time to analyze the implications of a Donald Trump presidency on the advertising realm, it is becoming increasingly clear that fundamental tax issues impacting advertising will immediately be high on the agenda in 2017.

For CPGs, Recenter Mobile In Your Marketing Mix

Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adopt

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