Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live? The goal of these efforts was to enable brands to operate in real time, responding to customer feedback.
Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media (“Gravity”), a full-service multicultural marketing agency headquartered in New York City.
Santa Cruz Communications (SCC) is celebrating 15 years providing communication services at national, regional and local levels to a wide variety of industries
If as the saying goes, “There’s no crying in baseball,” shouldn’t we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further—to social media.
One of the most striking findings in this year’s Connected Life survey from Kantar TNS is the extent to which authority and credibility has shifted.
The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea
Comcast selected Primo TV and Kids Central, both of which will provide quality family programming targeted to bicultural Hispanic youth.
The Mobile Marketing Association (MMA) together with Kantar Millward Brown, released its 2016 Global Mobile Trends Report, the second annual and largest review of mobile campaigns.
At the DMA’s Annual event held this past October 16-18, we heard from several companies – LiveIntent, Oracle Data Cloud, LiveRamp, Acxiom, MediaMath and Conversant – whose leadership discussed the challenges of properly communicating with customers across multiple devices. The challenge isn’t communicating to the device, its communicating to the customer.
The role of chief marketing officer has evolved significantly in the past several years. Previously, the job was predominantly about establishing an identity — advertising, brand management and thinking creatively — but today it’s a lot more complex. CMOs are now charged with a variety of responsibilities that span technology, analytics and growth strategy, and because they’re often held accountable for contribution to company revenue, today’s CMOs are also responsible for optimizing operational processes and demonstrating measurable impact.
US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be able to measure via cost per acquisition.
By Gonzalo López Martí – Creative director, etc. /LMMiami.com
Everyone wants to be “agile” these days. Here’s how successful companies put together the teams and the capabilities to actually make it happen at scale. By David Edelman, Jason Heller, and Steven Spittaels
Self-proclaimed political outsider Donald Trump was chosen as the nation’s next president on Tuesday, defeating Washington veteran Hillary Clinton in a fiercely fought election that has wide-ranging implications for the nation’s economy and retail industry priorities from tax reform to transportation infrastructure and international trade.
A corporate reorganization doesn’t have to create chaos. But many do when there is no clear plan for communicating with employees and other stakeholders early, often, and over an extended period. By Rose Beauchamp, Stephen Heidari-Robinson, and Suzanne Heywood
Nearly one in five internet users around the world block ads, according to September 2016 research. That doesn’t necessarily mean they are averse to brand messaging, however.
LBI Media, Inc. announced tthat it has expanded the carriage of its Estrella TV Network by replacing two former MundoMax affiliates.
VidaLexus RPM is an original weekly web series that takes audiences on a musical journey, exploring different Latin music genres and reengineering their sound with the help of Latin pop sensation Raquel Sofía.
Nielsen announced the launch of the Nielsen Shopper Essentials Suite. Nielsen Shopper Essentials, a web-based data visualization and analysis solution, provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.
For nearly 200 years, Johnnie Walker has inspired the world with stories of personal progress and today the brand announces the new Keep Walking America campaign, which is yet another powerful collection of stories celebrating the countless achievements, unwavering optimism, hardwork and tireless progression of the great people who call America home.
