AHAA Tackles Hispanic Measurement and Modeling Gaps to Improve ROI
An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, is working with leading measurement data providers including Nielsen, IRI, Comscore and others to assess and recalibrate their Hispanic sampling representation and measurement methodologies. By improving these key metrics, marketers will be able to more accurately measure Hispanic audiences across screens, estimate their purchases and evaluate Hispanic ROI regardless of language or media.
Conill announced that it has been awarded U.S. Hispanic marketing duties for leading convenience store chain ampm. Conill’s scope includes strategy, creative, social media and digital communications.
The defendants behind a group of California-based marketers have been permanently barred from the deceptive marketing and billing tactics they allegedly used to promote their skincare products, under court orders resolving Federal Trade Commission charges against them.
Combate Americas announced that it has named multiple-time professional world wrestling champion and former Mixed Martial Arts (MMA) star Alberto “El Presidente” Rodriguez, formerly known as Alberto Del Rio and Alberto El Patrón, as its president.
The Hispanic Public Relations Association (HPRA) reveals the winners of the 2016 National ¡Bravo! Awards held at the Lotte New York Palace Hotel in New York City.
Each year, Circulo Creativo rounds up the who’s who in U.S. Hispanic advertising to host the USH Idea Awards. Together, the industry’s top creatives award the best pieces, and from them also select an elite top 5 best ideas of the year. For 2016, the show also introduced the Agency of the Year title.
Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.
Embracing the journey begins with understanding the journey.
When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.
The Agency Spotter Team continues their mission to match brand decision makers’ with agencies, and they have new trends to share in this report along with a quick update.
As we move further into the digital age, it should come as no surprise that our usage of mobile devices has become ubiquitous. As content consumption continues to evolve, it’s essential to look at the reach various devices have, how often consumers are using them and how long they’re doing so.
Hispanic consumers are significantly more likely to engage with mobile to manage their finances, with 78 percent using a mobile banking app, compared to approximately half (51 percent) of non-Hispanics.
The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly
Consumer packaged goods companies routinely invest millions of dollars seeking to uncover and define universal human truths that will deeply connect consumers to their brands.
Our team recently took the opportunity to travel to Cuba to get to know the Cuban people better and understand their beliefs, customs and norms as they are today, 50+ years after the revolution and the embargo. This initiative allowed us to develop better ways to navigate the logistical aspects and most appropriate methodologies, to be used when working with this population, which has basically never been exposed to consumer research.
A newly released study by Richards/Lerma and The University of Texas at Austin, Stan Richards School of Advertising & Public Relations has uncovered key differences between Millennial ethnic segments regarding their perceptions and ideals regarding U.S. issues and politics. The national study, “Millennials Deconstructed” was conducted among 1,000 Millennials aged 18-34 with representation across White, Black, Hispanic, and Asian ethnicities and reveals many counterintuitive assumptions that prove just how dynamic the social fabric of our nation has become.
A new Quant-Qual study by Santiago Solutions Group titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and the Influence of Culture”, revealed many ways in which Gen Zers are heightening beliefs and developing distinct behaviors as opposed to Millennials when they were 13-20 years of age. 
Holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook. However, this isn’t all good news for store-based retailers, as consumers stated they increasingly prefer to receive gifts of travel and entertainment rather than traditional gifts.
Berkshire Hathaway’s Duracell brand and its agency Anomaly received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
