Music Is Found to Be Just as Motiving as Coffee On a Typical Monday
On a typical Monday, women (60%) are significantly more likely to say that they have too little motivations compared to men (51%).
Article placement: Top News
Guidelines for Measuring Viewable Impressions in Mobile Web and Mobile In-App Environments
The Media Rating Council (MRC) issued the final version of its Mobile Viewable Advertising Impression Measurement Guidelines. Updated based in part on cross-industry input received during a 30-day public comment period in April, the guidelines provide guidance for measuring viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.
The State of Mexico’s Mobile Market
The continued decline of mobile service costs and the rise in smartphone adoption will help moderately increase mobile internet usage in Mexico this year, though the country’s mobile phone uptake in general remains low compared with many of its neighbors in Latin America
2016 “Big Decisions” Global Data and Analytics Survey
PwC released its 2016 Big Decisions Survey, focused on how enterprises around the world are limiting risk and leveraging data to make the Big Decisions that will give them a competitive edge.
Alma Makes History At Cannes
The Cannes International Festival of Creativity is a yearly celebration that recognizes the best in creative advertising worldwide. June 25th marked the official culmination of the festival for 2016, which reflected a historic performance for Alma. The agency won a total of 8 Lions and 18 Shortlists, establishing a new record for the multicultural industry!
ANA Multicultural Excellence Award Winners – Catching Up with Allstate
The final deadline for the ANA Multicultural Excellence Awards is approaching (July 8!), but if you need some extra application inspiration, just look to Allstate, who took home top honors in the Asian category last year. Their winning combination of nuanced, emotional insights and creative messaging helped them reach one of the fastest-growing multicultural segments in the nation: Asian Indians. I asked Georgina Flores (pictured), vice president of integrated marketing communications at Allstate, just how they built their strategy around their brand promise and how winning an award amplified these efforts. Read on to see how you, too, can elevate your brand by entering the Multicultural Excellence Awards. By Talia Fisher, associate manager of committees and conferences at ANA
Pleasing Multicultural Consumers’ Palates Can Drive Growth for Alcoholic Beverages
Over 120 million strong in the U.S., multicultural Americans are a large, young and growing segment. And similar to the Millennial demographic, of which they comprise 40%, they’re a key group for the alcoholic beverage market.
State of Play 2016: Trends and Developments [REPORT]
Our first annual report on how well stakeholders are serving children and communities through youth sports offers grades, the latest data on participation rates, exclusive insights, and 50+ key developments in the past year in each of the areas of opportunity identified in our seminal 2015 report Sport for All, Play for Life: A Playbook to Get Every Kid in the Game.
Brands And Agencies, Don’t Fear Millennial Content Creators [INSIGHT]
Marketers have learned that embracing user-generated social content enhances their brands and builds stronger relationships with customers. But yet they still fear what their customers, especially social-savvy, trendsetting millennials, may say online about them.
Cannes Is No Longer An Ad Festival [INSIGHT]
My conclusion is that Cannes is an ad festival by tradition only anymore. What it has turned into is a tech-deal-makers meet, agency-deal-makers swap meet. Don’t get me wrong. Deal-making is really important. And to have a large number of buyers, sellers and middle men in one place is convenient, allowing for meeting after meeting after meeting in search of a deal. But it has very little to do anymore with celebrating great creative work.
2016 Global Media Talent Survey [REPORT]
The ID Comms 2016 Global Media Talent Survey is the second in a series of seven ID Comms investigations into the major drivers of media performance.
Most US Hispanics Buy More Often Digitally Than a Year Ago
Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems.
Lack of Accountability Impedes Diversity and Inclusion Progress for Many Firms
While Arthur W. Page Society members remain dissatisfied with the level of diversity and inclusion on their communication teams, few are being held accountable for developing and implementing strategies to improve. This is the key finding of a recent student conducted by Syracuse University and funded and released by the PRSA Foundation and the Plank Center for Leadership in Public Relations at the University of Alabama.
Lopez Negrete presents Copa America social listening results [INFOGRAPHIC]
Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa America.
Spending Tide is Turning Back to TV
At the ARF Audience Measurement 2016 Conference held June 12-14, SMI CEO James Fennessy and I presented the first hard data on spending across TV and Digital by the top 100 advertisers since the beginning of 2014 through Q1 2016. For the 19 advertisers in the CPG category we also analyzed ROI data in relation to media shifts, courtesy of IRI. We were also able to get published quarterly sales data for 10 Non-CPG advertisers in retail, automotive, QSR, technology, entertainment and also relate media shifts to ROI for those. By Bill Harvey / In Terms of ROI
Interactive Content Is More Than Just an Attention-Grabber
Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.
The rise of solutionism
By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM
- Solutionism is increasingly present in the world of marketing and advertising.
- Two disciplines that used to be humanist crafts with a touch of alchemy are now permeated with growing doses of algorithmic pseudoscience.
- It is getting out of hand.
The U.S. Breakthrough Innovation Report 2016 [REPORT]
As we reflect on the success drivers of the 92 Breakthrough Winners across the five years of our study project, leadership has played a consistent, decisive role. Given its pressing importance, for 2016 we have chosen to elevate and dedicate this report to breakthrough leadership.
Daisy Expósito-Ulla to be Honored at The 10th Annual ADCOLOR Awards
Daisy Expósito-Ulla, Chairman and CEO of d expósito & Partners has been selected by ADCOLOR to receive a Lifetime Achievement Award at the 10th Annual ADCOLOR Awards
Keeping up with Customers, not Competitors, Is Becoming Greatest Challenge to Brands
More than nine in ten companies are struggling to deliver digital customer experiences that exceed their customers’ expectations, according to a new study from Accenture Interactive.
