Cross-Generational Interest in Adult Beverages
Although drinks of choice differed among generations, consumers from millennials to seniors continue to indulge in beer, wine and spirits products with regular frequency at home and on premise.
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115 Must Know Facts about Social Media [INFOGRAPHIC]
Take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you.
Agencies Forecast Moderate Ad Growth, Digital To Surpass TV In 2017
It looks like the ad market has settled into a post-recession growth pattern that is stable, but in the low single digits as marketers remain cautious and continue to demand optimal ROI for their advertising spending investments as more dollars move to digital channels. Economic and political uncertainties appear to be factors keeping growth at a moderate pace.
More Than 60% Of Leading Advertisers Will Review Their Agencies In Next 12 Months
A first of its kind report revealing the perceptions of the biggest spending U.S. advertisers indicates many more agency reviews ahead.
The Case For Localizing Content For The Untapped Hispanic Market [INSIGHT]
Emerging markets have become an increasingly important audience for today’s marketers, as they offer significant new avenues for revenue. Traditionally, marketers would create buyer personas and place consumers into buckets to drive targeted marketing campaigns, but this approach doesn’t take into account the unique needs and personalities of cross-cultural consumers.
Bundling And Unbundling: Consumers Vs. Advertising Industry
All sorts of news was vying for attention this past week.
Masters of earned media. Exhibit B: Spanish retailer Zara.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Did you know that Spanish global mega retailer Zara -possibly the most successful and profitable purveyor of clothing in the world- has never spent a single dollar/euro/pound/peso in advertising?
- Lemme take a step back: last week I attempted to dissect the logic behind Donald Trump’s defeat over the mightiest electoral machinery ever built by man or woman, aka the Clinton Clan.
- My conclusion, in a nutshell: the president-elect defeated an opponent who outspent him by three to one thanks to his hyper availability, his ability to hijack the 24-hour news cycle and occupy the center stage through earned media.
- No new news there.
Quality, Transparency of Location Data Top Concerns for Marketers
Client-side marketers in the US appear to be more worried about location data issues than agency professionals. According to November 2016 research, roughly 40% of marketers are concerned with both data quality and transparency.
Top 3 New Total Market Research Insights We Learned In 2016
This was a banner year for multicultural market research. With large consultancies like PwC with their Always Connected study entering the multicultural arena to stalwarts like Nielsen continuing to produce high-quality work, total market consumer insights are widely available for brands looking to tap into this market. Yet, out of all the studies that have been published this year, it was hard to pinpoint data that was “new.” CPG preferences we tracked were updated and Spanish-language media consumption shifted, but rarely did we see studies that explored emerging technologies and trends. By Mario Carrasco, partner, ThinkNow Research
The Gartner 2016-17 CMO Spend Survey [REPORT]
Marketing budgets are now, on average, 12% of company revenue. The Gartner CMO Spend Survey 2016-2017 explores where this new marketing spending will increase most—and how CMOs will adapt to this new responsibility.
Brands Beware – Don’t fall into the emotion trap [INSIGHT]
Emotion has a huge role to play in determining which brands people buy and when. However, ignoring the interaction between emotion, recognition and brand associations risks motivating no one. To avoid the emotion trap marketers must figure out how to harness the power of emotion to benefit their brand.
New Research Proving the Demonstrable Impact of Data-Enabled Buying on Brand Sales
Rubicon Project revealed new findings from a major study conducted in partnership with The Female Quotient (TFQ) Strategy, proving the power of programmatic investment and the impact of data-enabled, digital media buying. The study finds that by doubling investments in programmatic, marketers may achieve as much as a 6% increase in sales and a 22% increase in marketing return on investment.
Global migration’s impact and opportunity [REPORT]
Migration has become a flashpoint for debate in many countries. But McKinsey Global Institute research finds that it generates significant economic benefits—and more effective integration of immigrants could increase those benefits.
The Current State of Branded Content [REPORT]
According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.
Children of Foreign-Born Parents More Likely to Be College-Educated Than Their Parents
Native-born children of a foreign-born parent, also known as the second generation, were more likely to be college-educated and have higher incomes than their parents’ generation, according to a first-ever report from the U.S. Census Bureau.
Allied Integrated Marketing’s Multicultural Practices launches Allied Pride
Allied first launched its multicultural practice with Allied Hispanic, then expanded to African-American audiences with Allied Moxy, and now adds LGBTQ marketing to its service portfolio with Allied Pride.
Hemisphere Media to Acquire Concession License for Colombian National Broadcaster Canal Uno
Hemisphere Media Group, Inc. announced that in partnership with leading Colombian content producers, Radio Television Interamericana S.A., Compania de Medios de Informacion S.A.S and NTC Nacional de Television y Communicaciones S.A., it will acquire the concession license for Canal Uno in Colombia.
Gadea named Program Director at iHeartMedia La Preciosa Network
iHeartMedia announced that Jose Gadea has been named Program Director for La Preciosa Network, effective immediately
Anomaly promotes to drive expansion
Anomaly announced the promotion of two of our executive into newly created positions across our fast expanding, and continually evolving, network.
Latino Climate Messaging [REPORT]
Climate change is not a new issue for Latinos. More than 60 percent of U.S. Latinos live in the states most affected by air pollution, high temperatures, flooding, and other climate impacts, making them disproportionately vulnerable to health and economic risks. As a result, Latinos – especially Spanish-speaking Latinos – are aware of and support climate solutions considerably more than Americans overall.
