Carat published its updated forecasts for worldwide advertising expenditure, showing a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital*.
To state the obvious, brand managers spend their days looking for ways to grow their brands—and today they have more tools at their disposal than ever before. The challenge of media fragmentation matched with the opportunity provided by big data have come together to give brand managers the ability to target specific “micro” audiences with more tailored messaging, resulting in more efficient growth. By Martin Moore, VP, Nielsen Innovation Practice
For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative.” By Crystal Albanese, senior manager of conferences and committees at ANA
Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference to its business.” By Lee Vann / Capture Group
Television advertising faces a critical moment of transition. Digital media and, in particular, digital video channels are becoming first options for consumers—and for marketers that increasingly expect television to deliver targeting and measurement capabilities similar to digital. By Charlie Kim and Danny Hong
The Council for Research Excellence (CRE) unveiled findings from a pair of research studies designed to build on the organization’s previous work to help answer the question, “What is it to Watch TV?” in today’s multi-screen world.
We’ve all endured “in your face” ads that bombard us with yelling, flashy graphics and the insufferable barrage of message after message.
MillerCoors is releasing Zumbida, a beverage inspired by traditional Mexican aguas frescas with a kick, or toque de piquet
Among the 5.4 million U.S. firms with paid employees, 481,981, or 8.9 percent, had been in business for less than two years in 2014, according to findings from the U.S. Census Bureau’s inaugural Annual Survey of Entrepreneurs.
The start-up scene is in a state of change right now — at least partly because there are too many companies out there who haven’t fully thought through their offering. Too many companies’ core offering is really only a potential feature for a larger product vs. a stand-alone product with broader implications.
Proponents of the approach promised a new, innovative and inclusive approach for reaching The New America. However, despite articles, white papers and presentations, many marketers are still confused about what Total Market strategy is. The truth about Total Market strategy is the elephant in the room: It’s not working. By Pepper Miller, president of The Hunter-Miller Group
The study shows that listeners prefer sponsorship messages and host mentions of products and services to pre-recorded advertisements during podcasts, emphasizing the advertising opportunity created by the personal relationship between podcast hosts and their audiences.
The study compares ad-supported media platforms in terms of reach, influence, engagement, trust and time spent among important demographic groups.
The Ram truck brand launches a new Spanish-language multicultural and multinational campaign this week celebrating hard working people who are their own bosses and get the job done day after day.
The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic, LGBTQ and other market segments.
Antoinette Zel and Diego Prusky have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and Latin American markets.
Videology released ‘The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,’ a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen’s Digital Brand Effect study.
Consumers want more than just the required product information from a product’s label and will be loyal to the brands that provide more detailed insight.
By Gonzalo López Martí – creative director, etc etc / LMMiami.com
However, before you can tell (and truly live) your brand story, you need to define it. Your mission statement is essentially your purpose. It should act as your focal point and guiding principle for any decisions your company makes.
