comScore, Inc. and MediaMath released results from a new study, The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies, publishers and technology companies to consider in order for programmatic to reach its full potential.
Why is it that some brands can endure years of bad press without losing substantial sales? Similarly, how do some brands transform into industry leaders, often seemingly overnight? In many cases, it’s the result of careful management of brand equity and corporate reputation.
Being customer-centric is a buzzworthy topic these days. Every company pays lip service to being customer-centric, but in most cases it is simply that: lip service. Most companies simply come up short.
On Nov. 1, 1996, FOX Deportes launched as the first Spanish-language sports network in the United States, and throughout the month of November the network celebrates its 20th anniversary. In celebration of this milestone, the company unveils new graphics and music to kick off a new era.
In a political bombshell still reverberating through Washington, Donald Trump, confounding the predictions of most of the pundits and pollsters, won a solid electoral victory. For the first time in eight years, the Republicans control the Presidency and the House and Senate. This means that it is likely that the political gridlock of the last three Congresses will be broken.
Facebook has been slammed with a potential class-action lawsuit accusing it of violating federal civil rights laws by publishing housing and job ads that discriminate against minorities.
In order to reach millennials, consumer brands have to target more multicultural audiences in their advertising and social campaigns, according to a recent study by Buzz Marketing Group (BMG).
Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member.
The world and the marketplace have long moved beyond evaluating companies based solely on the quality of their products or the services they provide. Equally important to protecting and growing reputation are the relationships a company has with its environment, communities, employees, etc. By Wendy Salomon, VP, Reputation Management & Public Affairs
In local communities, the civically engaged – the people who vote, volunteer and connect with those around them – play a key role in community life. Thus, how and to what degree they stay informed about their communities carries added weight. By Michael Barthel, Jesse Holcomb, Jessica Mahone and Amy Mitchell
Few images are as iconic to Cuba as classic 1950s cars packing Havana’s streets. But vehicles aren’t the only area where Cuba has lagged behind; Thanks to decades of Communist rule, the country is far behind much of the world when it comes to Internet access and quality.
There is a tremendous amount of excitement about influencers today. Influencers can help CPGs solve so many challenges like saving de-listed items, launching a new product, educating consumers on complicated products or updates and helping increase basket size. But working with influencers is not as simple as it might seem at first glance and along the way you might find yourself in a bit of a pickle.
I was in the U.K. for the last seven days, and I can report that Christmas is already in full swing there. Stores are decked out with Christmas trees, the television is full of Christmas advertising, and I even had my first minced pie. That’s what you get in a country where they do not celebrate Thanksgiving, and thus there is nothing between autumn and the first days of Christmas.
“Middleman.” Perhaps because of the streamlining obsession borne of technology (not to mention the outdated gender reference), the very word seems to come preloaded with not-so-positive connotations these days. That certainly seems to be the case sometimes in programmatic television, where a plethora of aggregators, platforms and data providers has sprung up amid the birthing of the new practices and systems needed to leverage new media, data and technology capabilities.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Telemundo announced the appointment of industry veteran Daniela Chaparro Vegas to Vice President of Marketing. In this role, she will spearhead the strategic development and execution of all marketing initiatives for Telemundo, helping to grow the network’s brands and ratings.
A recent study by Valassis found that multicultural consumers are more likely to spend over two hours each week looking for coupons and deals than your average consumer. Additionally, over 50 percent of the multicultural consumers surveyed said they use print coupons, with the new report showing how they embrace technology to help them save.
2.5 quintillion Bytes of data is created every day which would fill 10 million Blu-ray discs. These discs when stacked on one another, would measure the height of 4 Eiffel Towers, per Ben Walker of Voucher Cloud. Companies are scrambling to store all this data and data scientists are now one of the most sought after careers as we try to make sense of all of this data. The potential for big data to solve company, country, and global problems seems infinite. Yet many companies have yet to make sense of the data they are gathering. While Data Scientists are key to structing and analyzing the data, I argue that we will need Data Artists to make the data accessible to the c-suite and beyond for us to take big data beyond the numbers. By Mario X. Carrasco – ThinkNow Research’s Managing Partner.
According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.
Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action. By Helen Mayhew, Tamim Saleh, and Simon Williams
