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Alma: Agency of the Year at USH Idea Awards

Each year, Circulo Creativo rounds up the who’s who in U.S. Hispanic advertising to host the USH Idea Awards. Together, the industry’s top creatives award the best pieces, and from them also select an elite top 5 best ideas of the year. For 2016, the show also introduced the Agency of the Year title.

3rd-Generation U.S. Hispanics: Perception vs. Reality [REPORT]

Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.

What Makes the Perfect Mobile Ad?

When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.

The Digital Age: Young Adults Gravitate Toward Digital Devices [REPORT]

As we move further into the digital age, it should come as no surprise that our usage of mobile devices has become ubiquitous. As content consumption continues to evolve, it’s essential to look at the reach various devices have, how often consumers are using them and how long they’re doing so.

A consumer data collection report on Cuba

Our team recently took the opportunity to travel to Cuba to get to know the Cuban people better and understand their beliefs, customs and norms as they are today, 50+ years after the revolution and the embargo. This initiative allowed us to develop better ways to navigate the logistical aspects and most appropriate methodologies, to be used when working with this population, which has basically never been exposed to consumer research.

Millennials Deconstructed [REPORT]

A newly released study by Richards/Lerma and The University of Texas at Austin, Stan Richards School of Advertising & Public Relations has uncovered key differences between Millennial ethnic segments regarding their perceptions and ideals regarding U.S. issues and politics. The national study, “Millennials Deconstructed” was conducted among 1,000 Millennials aged 18-34 with representation across White, Black, Hispanic, and Asian ethnicities and reveals many counterintuitive assumptions that prove just how dynamic the social fabric of our nation has become.

10 Ways Gen Zers Are Changing From Millennials

A new Quant-Qual study by Santiago Solutions Group titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and the Influence of Culture”, revealed many ways in which Gen Zers are heightening beliefs and developing distinct behaviors as opposed to Millennials when they were 13-20 years of age. 

Holiday Spending is Expected to Increase 10% During 2016 Season

Holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook. However, this isn’t all good news for store-based retailers, as consumers stated they increasingly prefer to receive gifts of travel and entertainment rather than traditional gifts.

ANA Announces 2016 Multicultural Excellence Award Winners

Berkshire Hathaway’s Duracell brand and its agency Anomaly received top honors last night, winning the Best in Show award in the ANA Multicultural Excellence Awards competition for “Stay Connected,” a campaign that told the story of how a grandfather overcomes a hearing disability.

Positioning, Oppositioning, Gender & Political Statements. Part 3

By Gonzalo López Martí – Creative director, etc. / LMMiami.com

  • Rule number one of good manners: never discuss politics or religion at the dinner table.
  • Then again, this is not the dinner table.
  • This is a marketing & advertising publication.
  • Politics has never been so deeply permeated by marketing & advertising as we’re witnessing these days.
  • So here we go again.

Will marketers be automated out of a job?

The robots are coming for jobs, and many who believe that they’re exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.  That includes marketers.  Patricio Robles is a tech reporter at Econsultancy

Cross-Device Attribution Still Difficult for Marketers

Understanding consumers’ behavior as they switch between devices remains one of the toughest challenges facing marketers today. According to recent research investigating marketers’ digital capabilities, the problem doesn’t seem to be getting any easier.

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