The region needs to build a more diversified and sustainable economic base, focusing on consumers as the pivotal driver of growth both globally and at home. By Andres Cadena, Patricia Ellen, Jaime Morales, and Jaana Remes
CPG brands have had a bifurcated relationship with consumers: marketers connect through consumer-facing advertising and rely on the retailer, as intermediary, for direct interaction and sales.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and the findings were illuminating. By: Lee Vann, Chief Strategy Officer, Captura Group
Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.
This year’s events (US elections, UEFA Euro 2016 , Summer Olympics in Brazil, and Copa America in the US) will generate incremental advertising spending and thus boost media owner advertising revenues compared to 2015 (when no such events took place.) Neutralizing the impact of those cyclical events in 2015, 2016 and 2017, the global advertising market would grow by approximately +4% in both 2015 and 2016, which suggests no significant acceleration in the underlying ad demand beyond the cyclical drivers, as the economic environment remains uncertain.
It’s been about a week since the ANA’s report into transparency hit the best seller lists. Lest we forget (and judging from some of the less temperate comments flying around some seem to have forgotten) the report was titled “An Independent Study of Media Transparency in the U.S. Advertising Industry.” It was not titled “Why Advertisers Hate the Holding Companies” nor “We Name the Guilty Parties.” By Brian Jacobs The Cog Blog
Despite the strides made in recent decades to accurately portray women and women’s issues in the media, an unconscious bias persists against women and girls in advertising, media, and programming. In response, the Association of National Advertisers Alliance for Family Entertainment (ANA AFE) is spearheading an initiative to address it, #SeeHer.
The Interactive Advertising Bureau (IAB) released “Improving Digital Advertising Experiences with Liquid Creativity,” a whitepaper created in partnership with Kargo and Refinery29, revealing that nearly three-quarters (73%) of marketers and media agency executives believe that user experience needs improvement in digital marketing.
The study by Nielsen Catalina Solutions generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending.
“I need 500 Spanish-dominant Hispanics that are primary grocery shoppers.” This is a common Hispanic sample request. While straightforward, this request is missing a critical component that could boost the integrity of the data; country of origin. By Mario X. Carrasco / ThinkNow Research
MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review.
Thirteen percent of advertising and marketing executives surveyed plan to expand their teams in the second half of 2016, according to new research from staffing firm The Creative Group. This is up from 11 percent in the first half of the y
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.
Grupo Gallegos Founder & CEO John Gallegos announced two new posts that will enable the agency to more effectively fulfill its mission to be the most creatively driven, culturally attuned agency in the U.S.
In September 2012, Lizette Williams (pictured), multicultural marketing leader, North America started her multicultural marketing journey at Kimberly-Clark Corporation and has been on quite the ride ever since. Not long after joining Kimberly-Clark, Lizette attended her first ANA Multicultural Marketing & Diversity Conference and then in 2015 co-hosted it! That year the Kimberly-Clark team was the ANA Multicultural Excellence Awards Grand Prize winner in the Radio and People with Disabilities categories. They were also recognized as the best of the best with the “Best in Show” award! I recently caught up with Lizette who had this to say about being a Multicultural Excellence Award winner. By Janine Martella, director of committees and conferences at ANA
The ANA released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.
Modern retail has long been guided by a powerful premise: the bigger, the better. Over the past 10 to 15 years, however, the modern retail store model has evolved, and this mantra is no longer holding true in many cases.
Mediavest | Spark and iHeartMedia released the results of a joint analysis that measures the correlation of various media and how they influence consumers’ purchase decisions.
Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution.
