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Can You Detect When Digital Customers Are Struggling?

For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, almost three-quarters of executives in North America said they have at least some capability to detect when and how digital customers are struggling.

Transgender Inclusive Advertising [REPORT]

J. Walter Thompson Intelligence, the propriety research arm of J. Walter Thompson Worldwide, released a new study in partnership with the OPAM (Out Professionals in Advertising and Media) organization on understanding transgender inclusivity in advertising.

Taking the Lead on Ad Production

It is imperative that marketing leaders understand their role in driving change toward a new content production strategy.  By Jillian Gibbs, ANA Faculty

Let’s Be Radical In 2017!

At this time of the year, many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans.

  • And I ask you: why not be radical?
  • Why not set aside a budget to test new ways of connecting your brand or your service with your consumers?
  • Build a learning plan with these initiatives and explain to everyone that these plan elements are not to be touched by budget-cuts (so make sure the budgets are small so they “don’t matter”).

Creative destruction: Apple & Univision

By Gonzalo López Martí – Creative director, etc etc  /  LMMiami.com

  • Some companies have courage.
  • Aka cojones.
  • Others don’t.
  • Apple belongs to the former group.
  • As does Univision.

Hispanic Gen Zers Influence Larger Purchases

All Gen Zers are hugely influential on their families and friends purchases especially across categories that directly impact their image such as in apparel, athletic shoes, school supplies, as well as in categories reflecting their taste preferences such as eating out, fast food and candies. The main difference uncovered by SSG’s Gen Z 1.0 is that Hispanic Gen Z has much greater influence than their counterparts on larger purchases like cars, trucks and technology products.

Breaking Out of the Cost Reduction Doom Loop

For many companies, cost reduction efforts become an endless downward spiral.  As soon as one cost reduction program is completed, it’s followed by another.  Competitors become locked in a race to the bottom, as price reductions predicated on cost reductions are countered by more cost-cutting from competitors to drive another round of price declines.  Before you know it, the industry has shrunk and retailers, manufacturers and consumers alike all lose out on greater growth and access to greater innovation.  By Jason Green, CEO, The Cambridge Group, and Dan Vucovich, former SVP, President U.S.,
The Hershey Co.

Sourcing Ad Creative Production

Historically, advertising production has followed a very traditional path: A marketer hires an agency of record; then that agency hires a production company to oversee the production of a master asset, as well as the post production, versioning, and adaptations, all with a single point of contact from the brand.  With the evolution of global content production needs, many marketers have found alternative solutions to this process. Often these solutions involve a transcreation house that is able to address emerging markets and provide consistency, transparency of spend, speed to market, and lower costs.  By Jillian Gibbs, ANA Faculty

Trump and Clinton Brands Compete to Create Meaningful Difference Among Voters

Millward Brown released a study exploring the brands behind the two U.S. presidential candidates, Democrat Hillary Clinton and Republican Donald Trump, comparing them with brand profiles in the company’s extensive brand database. The Clinton brand aligned with profiles of proficient but undifferentiated brands, including American Airlines, the United States Postal Service and Visit Florida, the state’s travel arm, while the Trump brand was unlike any brand found in the company’s BrandZ™ database of more than 100,000 brands.

Do Companies Understand the Customer Journey?

Marketers are constantly looking to meet, and exceed, customer expectations. But according to March 2016 research, less than half of marketers feel confident their organization understands the customer journey.

Top 3 Mobile Video Ad Mistakes Brands Still Make

With platforms such as Netflix and Snapchat, consumers are spending more time watching videos than ever before. Per an Interactive Advertising Bureau video ad study, 72% of marketing and media buying professionals said they will be moving funds from TV to digital video.

Univision to acquire Gawker Media

Univision Communications Inc. (UCI) announced it has entered into an agreement to acquire digital media assets as part of the bankruptcy proceedings of Gawker Media Group, Inc. and related companies that produce content under a series of original brands.

Global Hue not paying employees

According to the NY Post in an article titled “Ex-NFLer Don Coleman’s firm failing to pay employees: suit” published on August 17, 2016, the agency and the owner have been taken to Manhattan Federal Court by their employees.

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends [INSIGHT]

A new Quant-Qual study by Santiago Solutions Group titled “Gen Z 1.0: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and the Influence of Culture”, discovered key differences in the relationship between Gen Z and their families for Hispanics and White Non-Hispanics. In a previous Gen Z quant study, SSG found that Hispanics experienced a much higher level of bittersweet relationships with their parents.

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