The consumer decision journey has evolved from the early days of brand building. To successfully build brands today, marketers should have a solid understanding of the new path to purchase. The digital brand ecosystem and the sheer volume of behavioural insight data available have changed things dramatically.
Influencers have an incredible ability to drive conversation and engagement on behalf of your brand. The right influencers will create quality content that ultimately inspires purchase of your product or services. Thus, it is no surprise that influencers have become an important part of the marketing mix today.
By Gonzalo López Martí / Creative director, etc / LMMiami.com
Based on the importance and frequency of agency reviews, we created a short survey for client leaders in marketing and procurement and agency leaders to give a sounding board for what’s good and less good in the new business process.
Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.
Expounding on a new media-based agency campaign under the Unlimited Passion banner, Constanza spoke to HispanicAd.com in favor of her agency’s “combination of scientific media methodology with culturally-nuanced art-of-the-media plan-buy conception.”
In June, K2 Intelligence issued their report, commissioned by ANA, titled, “An Independent Study of Media Transparency in the U.S. Advertising Industry.” K2 found substantial evidence of non-transparent business practices in the U.S. market in the form of rebates as well as substantial evidence of potentially problematic agency conduct concealed by principal transactions. ANA and Ebiquity/FirmDecisions have issued the much anticipated follow-up report titled, “Media Transparency: Prescriptions, Principles, and Processes for Advertisers,” which offer a number of recommendations. By Bill Duggan, Group EVP, ANA
The Marketers Confidence Index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval.
The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online
Telemundo Deportes unveiled its digital coverage plans for the Rio 2016 Olympics, which begin on Wednesday, August 3rd with women’s soccer, two days before the Opening Ceremony. In total, Telemundo Deportes will offer more than 100 hours of additional Olympic coverage than it did for London 2012.
Recently, many marketers have been focusing their attention on the U.S. Hispanic millennial demographic. By making Hispanic millennials their top priority, marketers may turn a blind eye to the older Hispanic generation. By: Lee Vann, Chief Strategy Officer at Captura Group
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.
Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
Help the 4A’s address the critical issue of Gender and Diversity in the advertising industry. Please take just a few minutes to share your thoughts and experiences on this important topic.
Fantástico, which rolled out in June by multicultural marketing and promotions firm Schramm Marketing Group, will be rolling out an extensive out-of-home and experiential marketing campaign in parts of New York City next week. By Adam R Jacobson
NYC Television & Video Week will present three awards at the 14th Annual Hispanic Television Summit on Thursday, October 20, 2016 at the Grand Hyatt in NYC.
Azteca San Antonio announced an exclusive two year agreement to broadcast three live pre-season games of the Dallas Cowboys games in Spanish on Azteca Stations KVDF San Antonio, KADF Austin, and KYDF Corpus Christi.
AHAA: The Voice of Hispanic Marketing announced Isaac Mizrahi, Co-President and Chief Operating Officer of Alma, as its chair-elect. As chair elect, he will work closely with current chair Linda Lane Gonzalez, to lead the organization in developing and advancing AHAA’s strategic plan.
Hispanic Americans are by far the fastest growing target audience in the U.S. Do you know how to reach them? Do you know their motivating factors and purchase habits? Or which types of content work best in connecting with this audience?
In the wake of the recession that hit the U.S. economy hard and plagued consumer spending, private labels staked their claim in the consumer packaged goods (CPG) space.
