Post Consumer Brands name LatinWorks as Hispanic AOR
Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.
Article placement: Top News
Nielsen launches TV Out-Of-Home Measurement Service
Nielsen announced that it plans to leverage its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients.
VYU360. Latino tech entrepreneurs say cheese.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Some 15 years ago, when I was a cocky creative guru gainfully employed by BBDO in Miami, a coworker and good friend of mine told me a peculiar, insightful and, to some extent, sad story that stuck in my mind ever since.*
- The tale might have been sugarcoated for effect by its protagonists.
- Nevertheless, it is quite enlightening for us Latinos living on US soil and beyond.
WebCityGirls wins ‘Best Latina Network Leader’
Lynn Ponder, Founder of webcitygirls.com has been recognized by her dedication and commitment to the online community with Award “Best Latina Network Leader” at LATISM 2016 Best in Tech Innovation and Social Media’
Entravision launches El Garaje de Erazno Webisodes
Entravision announced the launch of exclusive new animated video content for digital distribution on the company’s Erazno y La Chokolata app.
Tipping the Latino Scale
Scale (or multi-brand) retail programs have been around for a long time. This is not new news. However, when it comes to Hispanic scale programs, the dynamics tend to be a little different.
Millennials Disrupting Age-Old Balance of Marketing Power [REPORT]
Millennial small and medium sized business (SMBs) leaders are redefining the advertising industry’s marketing approach with a digital-first shift, according to data from a new SMB survey.
How Are Brands Hoping to Boost Conversions?
Brand marketers are looking to a variety of digital tactics to improve conversion rates, according to research. While many of their efforts are effective, they also tend to focus on some of the easiest tactics to implement, like A/B testing.
Nielsen Opens CPG Data To Connected Partners On A Broad Scale
Nielsen announced that it will open its Consumer Packaged Goods (CPG) data and insights to third-party analytic companies on a historic and broad scale, with the launch of the Nielsen Connected Partner Program.
More Than a 1/4 of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year
At the 4A’s annual Strategy Festival, on the heels of a panel called “The Truth About Strategy Talent,” LinkedIn and the 4A’s released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year. The professionals working in strategy roles—such as planners, creative strategists and digital strategists, among others—are also 40 percent more likely than employees in other agency roles to say they plan to leave their current agencies within six months or less.
Diego Luna and Jarritos partner to share the Journey of Immigrants in the United States
Director, Diego Luna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey”. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.
Allstate Unveils New Hispanic Campaign
Featuring a fresh and modern look and feel, the Hispanic campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.
TuYO radio launches on DASH Radio
TuYo Media announced the launch of its’ TuYo Radio on DASH radio and the return of international star Rocio “La Peligrosa” Sandoval to radio.
Why Advertising And Marketing Are Actually Very Different
Advertising and marketing; these two words get thrown around quite often and many people think they’re synonymous at first glance, but in reality they are very different.
Look Behind The Meaning Of Craft Brands
We appear to be surrounded by brands and products that are looking and trying very hard to be identified as “crafted.” Staged as a new idea, the irony is brilliant, given that many of these products or brands are actually just a slap-dash, jump-on-the-band-wagon replacement for an actually interesting piece of innovation. Marketers may be trying to tap into consumers’ desire for authenticity, but if it’s not genuine, they risk losing more than just sales.
Paredes joins WING as Director of Strategy
WING announced that Victor Paredes as joined the agency as Director of Strategy.
Multiple Streaming Services Rises Over 50%
The new report from GfK’s The Home Technology Monitor™ shows that these “self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).
Millennials and Generation Z Place High Value on Independence, Dreams, and Self-Improvement
When asked whether racial issues were improving in the U.S., males agree (strongly/somewhat) at almost double the rate than women did (50% vs. 27%, respectively). Males (36%) were also more likely to agree that politicians are trying to make their lives better when compared to females (20%).
IAB Tech Lab releases Dynamic Content Ad Standard [REPORT]
The IAB Technology Laboratory today released for public comment the “IAB Dynamic Content Ad Standard,” a schema that will increase the relevancy of ads delivered to consumers across desktop and mobile screens, ultimately providing marketers with greater digital advertising efficiency and effectiveness.
U.S. Latinas’ Influence on the $7 Trillion Female Purchasing Power
The Latina SmartPurse is an innovative research initiative focused on the Hispanic female in the U.S. This progressive research takes a deep dive into the modern Latina consumer, her influence, and what she expects from brands when making purchasing decisions.
