If the events of the past few weeks are any indication, 2017 promises to be a year of change that marketers will need to closely observe to remain on the pulse of culture. Teens themselves will be at the center of the action, both spurring on certain evolutions and serving as a key demographic in determining which changes stick and which are merely fads.
Republica commemorated its 10th anniversary with a celebration themed “A Show of #Gratitude,” highlighting the agency’s 10-year journey, and paying tribute to its blue-chip clients and talented team members.
There are quite a few reasons why US mothers might love a brand—and why they stay loyal to one—August 2016 research uncovered. For most, it’s all about quality and consistency.
(add)ventures is expanding its Miami office with the addition of María Eugenia Ginés as director, strategy/branding.
The convergence of art and science has yielded some of the more interesting innovations of our time.
Publicis.Sapient, part of Publicis Groupe announced the merger of SapientNitro and Razorfish to form SapientRazorfish which is designed to better fuse the significant experience and technology capability across the two businesses in response to client needs for digital expertise at scale.
In the U.S., multicultural consumers are influencing our food choices from fine dining to chip flavors (such as sriracha, chipotle and tikka masala). And flavors and cuisines will continue to blend and evolve as the population shifts.
Now that we have had a little more time to analyze the implications of a Donald Trump presidency on the advertising realm, it is becoming increasingly clear that fundamental tax issues impacting advertising will immediately be high on the agenda in 2017.
Time and again, industry experts assert that mobile is a critical component of the marketing mix. Yet for all of the years it’s been “the year of mobile,” only 3% of brands’ marketing mix was spent on mobile advertising last year. Yes, marketers are increasing their mobile ad spend, but there is still a lot of ground to gain to catch up to consumer adopt
Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live? The goal of these efforts was to enable brands to operate in real time, responding to customer feedback.
Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media (“Gravity”), a full-service multicultural marketing agency headquartered in New York City.
Santa Cruz Communications (SCC) is celebrating 15 years providing communication services at national, regional and local levels to a wide variety of industries
If as the saying goes, “There’s no crying in baseball,” shouldn’t we hold athletes from all sports to the same standard? Only, I want to take this mantra one step further—to social media.
One of the most striking findings in this year’s Connected Life survey from Kantar TNS is the extent to which authority and credibility has shifted.
The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea
Comcast selected Primo TV and Kids Central, both of which will provide quality family programming targeted to bicultural Hispanic youth.
The Mobile Marketing Association (MMA) together with Kantar Millward Brown, released its 2016 Global Mobile Trends Report, the second annual and largest review of mobile campaigns.
At the DMA’s Annual event held this past October 16-18, we heard from several companies – LiveIntent, Oracle Data Cloud, LiveRamp, Acxiom, MediaMath and Conversant – whose leadership discussed the challenges of properly communicating with customers across multiple devices. The challenge isn’t communicating to the device, its communicating to the customer.
The role of chief marketing officer has evolved significantly in the past several years. Previously, the job was predominantly about establishing an identity — advertising, brand management and thinking creatively — but today it’s a lot more complex. CMOs are now charged with a variety of responsibilities that span technology, analytics and growth strategy, and because they’re often held accountable for contribution to company revenue, today’s CMOs are also responsible for optimizing operational processes and demonstrating measurable impact.
US brand marketers gauge how well, or otherwise, their digital video ads perform in a variety of different ways. Today, most measure digital video ad performance by looking at site traffic, June 2016 research indicates, but in the next year or two, more respondents want to be able to measure via cost per acquisition.
