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The Brave New World of Privacy

The FCC’s new rules require Internet Service Providers (ISPs) to obtain opt-in consent to use and share “sensitive data,” a term defined now by the FCC to include all web browsing and application use history when linked to a device alone. This is unprecedented. It also could seriously undermine the support that data-driven advertising provides to on-line commerce.

Biggest Fears About Using Programmatic Buying

According to August 2016 polling by Strata, nearly 60% of ad agency professionals said they were fearful about the inventory quality available when engaging in programmatic buys. And it’s an anxiety that has grown along with programmatic buying itself: In May 2015, only 48.0% were concerned about this.  Transparency of inventory was yet another top fear, and it too had grown since May 2015. A little more than half (or 52.7%) of those polled said this was problematic.

Gen Z and Millennials collide at work [REPORT]

In 2016, the workforce is undergoing a seismic change as 3.6 million Baby Boomers are set to retire, one-fourth of Millennial workers will take on management roles and Generation Z (those born between 1994 and 2010) has started to enter the workforce

Shopper Marketing Tips You May Already Know … But Maybe Not?

So, yes, this is another article about selling to millennials. In 2016 alone, millennial buying power is estimated at $600 billion. That will only continue to surge as their incomes increase and they reach their peak spending years. Here, we look at four things CPG brands should keep in mind in their shopper marketing and consumer promotion plans targeting this vast, sophisticated group of consumers.

Facebook Lets Advertisers Exclude Users by Race

Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads.  Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers.  That’s basically what Facebook is doing nowadays.  by Julia Angwin and Terry Parris Jr. / ProPublica

Latinos en Power [REPORT]

As part of its wide-ranging, multiplatform political and electoral coverage, Univision News presents a special digital report that provides a comprehensive overview of Hispanics in public office across the United States over the last two decades: “Latinos en Power.”

U.S. Hispanics: Consumers that Bring Brands More

A few weeks ago, I had the privilege of speaking to a room of senior brand marketers at the 2016 NPD IDEA Conference – an event dedicated to helping brands understand the levers for market disruption and innovation.  As we gear up for the holiday season, I felt it important to share some of the key messages from my talk, and why Hispanics truly are consumers that bring brands MORE.  By Roberto Ruiz / Univision

Insularity.

By Gonzalo López Martí  – Creative director, etc. / LMMiami.com

  • Last Tuesday, my friend, benefactor, mentor, partner in crime, founder & editor of this prestigious publication, Eugenio “Gene” Bryan, plus yours truly attended a great show at Downtown Miami’s Knight Concert Hall, headlined by Cuban living legend Omara Portuondo, she of Buena Vista Social Club fame, who at 85 years of age still has the uncanny ability to bewitch audiences with her soulful voice.
  • The fact that she’s accompanied by a band of world-class musicians doesn’t hurt either.
  • It just so happens that simultaneously across the street at the Adrienne Arsht Center for the Performing Arts, there was another concert by another living legend of popular music, in this case from France, 92 year-old Charles Aznavour (aka the French Frank Sinatra).
  • On top of that, at the same exact time a few blocks south of where Mrs Portuondo & Mr Aznavour were performing, none other than British diva Adele was slated to sing at the American Airlines Arena.

Brands Are Not Yet Embracing Their Cross-cultural Future

This month, I had the opportunity to attend the Association of National Advertisers’ Multicultural Conference and participate in the launch of the “We Are Gen Z Report.” It was an interesting intersection of where cultural marketing is today and where I think it’s going in the future.  By Jose Villa /  Sensis

How to Crash the Cultural Conversation Through Newsjacking

According to the Digital Marketing Glossary, newsjacking may be defined as “the art of using news events or stories for marketing and advertising purposes.”  The idea is to identify breaking stories and find a creative way to become a part of them.  by Wegs, Chief Idea Officer / Dieste

Time to Shift Programmatic into High Gear

Marketers and media executives love to talk “programmatic.” But it’s one of the most misused words in the field. People might mean anything from automatically purchased display advertising (the correct definition) to dynamic insertion of ads on TV (not quite right).

Urban world: Meeting the demographic challenge in cities [REPORT]

However, the world’s cities are facing more challenging demographics, and the days of easy growth are over. In the past, city economies expanded largely because their populations were increasing due to high birthrates and mass migration from rural areas. Both of those sources of population growth are now diminishing. Global population growth is slowing because of declining fertility rates and aging. At the same time, rural-to-urban migration is running its course and plateauing in many regions. How cities adjust to the new reality is important not only for their prospects but also for those of nations that will continue to rely on thriving cities for rising prosperity.  By Jonathan Woetzel, Jaana Remes, Kevin Coles, and Mekala Krishnan

Making media famous internally [INSIGHT]

Big brands spend a lot on media. Media budgets can be tens or even hundreds of millions of dollars a year. Despite this huge investment, however, many are only just starting to realise that they need greater internal expertise to take back control.

Reimagining the Business of Fashion

Operating in a Silicon Valley-style work environment has been one of the key qualities that has helped TechStyle Fashion Group gain success as a disruptor brand in the fashion industry. Parent company to popular brands such as Fabletics, JustFab, and ShoeDazzle, TechStyle has successfully used technology, big data, and customer service to reimagine ecommerce and fashion alike.  By Crystal Albanese, senior manager of conferences and committees at ANA

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