Digital interactions influence 56 cents of every dollar spent in retail stores, totaling $2.1 trillion by the end of the year–up from 14 cents of every dollar spent in 2013, according to Deloitte’s latest study, “The new digital divide: The future of digital influence in retail.”
For many years concerns about “digital divides” centered primarily on whether people had access to digital technologies. Now, those worried about these issues also focus on the degree to which people succeed or struggle when they use technology to try to navigate their environments, solve problems, and make decisions.
Two-plus years on from the launch of the Viewability Guidelines for desktop display and video ads, there continues to be a great deal of discussion around viewability across the industry. We understand the focus on this, given its importance and the difficulties that are always inherent to a shift in an industry’s currency measurements, but we also believe the debate is overly focused on analyzing the limitations of viewable impressions rather than understanding their intent.
It’s no secret anymore—eSports has reached a level of legitimacy. Brands are rapidly seeking out any opportunity to sink their toes into the shiny eSports sand.
Nielsen’s latest State of The Media: Audio Today report profiles radio’s significant national audience while also considering Black and Hispanic audiences. Combined, those two groups represent more than 73 million weekly listeners, and spend more time with radio each week than any other.
Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what non-sponsors can do. The official sponsors and partners are allowed to use trademarked Olympic terms, phrases, and images in their advertising. For companies that are not official Olympic sponsors or partners, certain phrases are banned, such as “Olympic,” “Rio,” “Gold,” and even “Games.”
Gone are the days where shoppers would anxiously wait for the big Black Friday circular unveiling—they now have access to the Black Friday sales well in advance of the event.
Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives. The study, formally called “Incentive Research Paper” also explored how the incentive itself impacts brand perceptions, while studying influencers like gender, age, income levels and political affiliation.
Many marketers are hopeful that native content creation will seamlessly integrate their messaging with what consumers are already reading and watching on social channels. But there are growing pains.
By Gonzalo López Martí – Creative director, etc etc / LMMiami.com
A few decades ago, Frito-Lay was onto something. The year was 1994 and they realized that there were a lot of Latinos in Los Angeles. They also realized that Latinos had different taste palates and over-indexed in the salty snacks category. So they decided to launch “Sabrositas,” a series of Latino-infused (Limón, Chile, etc.) line extensions for the Frito-Lay brand. By Roberto Siewczynski – SVP, Group Director – Epsilon
As millennials are now the majority of the workforce, more than half are already ascending into leadership roles and transforming business, according to “The millennial majority is transforming your culture,” a new white paper by Deloitte and the Billie Jean King Leadership Initiative (BJKLI).
Today’s consumers, especially Millennials, are more discerning than ever and demand to have experiences that put them first.
Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries. The integration of Return Path Data will pave the way for the retirement of paper TV diaries in early 2018.
This report provides an overview of our findings on the evolution of the U.S. economy, the state of U.S. competitiveness in 2016, and priorities for the next President and Congress, drawing on our research and the May–June 2016 surveys of alumni and the general public. While a slow recovery is underway, fundamentally weak U.S. economic performance continues and is leaving many Americans behind. The federal government has made no meaningful progress on the critical policy steps to restore U.S. competitiveness in the last decade or more. By Michael E. Porter, Jan W. Rivkin, Mihir A. Desai, With Manjari Raman
As we begin celebrating Hispanic Heritage month at ThinkNow Research, recent Pew Hispanic data has us thinking about how the changing Hispanic demographic can be reached effectively through their heritage.
Perception is not the same as the reality, particularly for overrated occupations like Advertising Account Executive, Author, Broadcaster, Photographer, Public Relations Executive, and Stockbroker. These jobs can be stressful, involve long hours and have a high turnover.
Getting smartphone owners to download an app is still somewhat of a challenge for a number of marketers.
For Eric Reynolds and his team at Clorox, diversity has been a cornerstone of their efforts to create teams that help keep the company and its brands vibrant. “We set ambitious goals for attracting, retaining, and developing diverse talent,” says Reynolds, CMO at the Clorox Co. “We believe that diverse, robust teams create better strategies and ideas, and certainly more exciting creative.” By Crystal Albanese, senior manager of committees and conferences at ANA
Latin Hollywood Films will host the first Multicultural Television Sizzle Reel Upfronts, a series of industry events designed to spotlight independently-produced, cross-cultural programming for mainstream broadcast networks and advertisers in New York on Sept. 30th and LA on Oct. 13th.
