Keeping track of consumers’ media diets is a daunting challenge for any marketer. Thankfully it’s less challenging when media consumption can be sliced and diced across multiple platforms to see how Americans are spending their media days in an age of overwhelming choice. And the astounding choice is actually driving increased media consumption.
US senior decision-makers felt a number of varied factors impacted their analytics investments and objectives in Q1 2016. According to research, a plurality of executives—roughly one-fifth—blamed regulatory changes most, followed by economic (15%) and customer behavior shifts (13%).
It used to be that a bunch of analysis went into understanding the target audience, developing a media mix and selecting the publishers who would be considered and ultimately recommended for your media buys. Then you gathered the available data and determined efficiencies and audience reach as a result of your campaign.
According to the report, while the face values of print coupons distributed through Free Standing Inserts, SmartSource Coupon Machines and Consumer Magazines was higher than that of digital coupons distributed through Network and Retailer websites, the gap is narrowing.
Big Data analytics tantalize with the promise of nearly automated customer experience programs. Just tune the latest analytics software to your customer interactions and to social media sites, the pitch goes, and you can track and analyze how customers behave, as well as what they think about their experience with your company’s product or service.
As mobile phone usage has grown in Mexico, a June 2016 report from GSMA notes that mobile internet subscriptions quickly began to overtake voice-only connections.
The 2016 Summer Olympic Games are underway and, like most of America — most of the world, really — I’m fully engrossed in the action … and the drama. By Tara Reid – VP Consumer Technology / Havas Formula
Univision Communications, Inc.Univision Holdings, the nation’s biggest Hispanic-focused multimedia company, has emerged as the successful bidder for bankrupt digital media publisher Gawker Media. Courtesy of Radio + Television Business Report
Biopharmaceutical manufacturers have been reliant on the in-person sales rep model for so long, with just tentative experimentation with multichannel marketing over the years. So what is making the tide turn in favor of multichannel marketing?
A new Quant-Qual study by Santiago Solutions Group titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and the Influence of Culture”, revealed that the most substantial difference between Hispanic Gen Z and White Non-Hispanic (WNH) Gen Z was the manifestation and importance of culture (or lack thereof) in Gen Zers’ lives.
The media business, in the face of competition from Facebook and Google, is fighting for attention, eyeballs and advertising dollars. And the challenges facing media sellers are becoming increasingly more complex, as our focus shifts from targeting audience “segments” to reaching individuals. How can marketers and media brands continue to serve and succeed?
By Gonzalo López Martí – Creative director, etc / LMMiami.com
According to the inaugural HubCiti Publishers’ Confidence & Technology Report, the overall confidence in the sustainability of the local and regional newspaper industry has remained virtually unchanged from last year.
At 80%, an overwhelming majority of Latina women surveyed feel that expressing cultural identity is important in the workplace, according to Latina@Work from Lieberman Research Worldwide.
TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable providers, online video, streaming services, on-demand viewing and DVRs — all delivered via connected devices like smart TVs, tablets and smartphones. TV advertisers have been buying media the same way for over 50 years, but now they have to make sense of the new landscape. That means TV advertising measurement needs to catch up to the new landscape, too.
In February, the FCC put forward a sweeping Notice of Proposed Rulemaking (NPRM). The FCC claimed that it would create needed competition in the set-top box marketplace.
Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).
Given Puerto Rico’s long-term economic malaise and ongoing fiscal crisis, it is no wonder that out-migration of the Island’s residents has picked up. Over the past five years alone, migration has resulted in a net outflow of almost 300,000 people, a staggering loss. It would make matters worse, however, if Puerto Rico were losing an outsized share of its highest-paid workers. By Jaison R. Abel, Giacomo De Giorgi, Richard Deitz, and Harry Wheeler
Lizette Williams: Social media has created a platform to bring this conversation to the forefront of the industry, which we never would have seen 10 or 20 years ago. It’s given a real voice to consumers, many who have historically been disenfranchised. We’ve seen this with platforms like Black Twitter and organizations like Latina Bloggers Connect. These diversity issues have become mainstream issues as a result.
The Games of the XXXI Olympiad are in full swing in Rio de Janeiro, marking the first time an Olympics has been held in South America. While the road to Rio has sometimes been filled with controversy and adverse publicity, it’s still the Summer Olympics and continues to attract a large viewing audience who are following on both TV and digital platforms.
