Agency holding companies appeared relatively quiet during the third quarter, with seemingly less news related to transparency, account reviews and profit pressure than we saw earlier in the year. However, the importance of each of these topics remains undiminished.
Agency leaders are standing at the proverbial crossing. Only this is not the standard T-crossing where the road leads either left or right, nor is it a fork in the road where one path leads to unknowns up the mountain, and the other unknowns will be on the path down the valley.
The baseline metric for pricing and measuring digital advertising—the served impression—has shaped digital media for more than two decades, as explored in a new eMarketer report, “Attention and Engagement Metrics: Going Beyond the Impression”.
By Gonzalo López Martí – Creative director, etc./LMMiami.com
A surprisingly large amount of followers of my weekly marketing & advertising manic musings keep asking me about that friend of mine I wrote about a few columns back who’s depressed because soccer moms are driving Porsches and Teslas.
Media owners advertising sales are expected to increase by +6.3% in 2016 and by +1.6% in 2017. Neutralizing the impact of incremental ad spend driven by even-year events over the period 2015-2017 (“Political & Olympic” effect or “P&O”) advertising sales would increase by +4.4% in 2016 (previously: +4.1%) and by+3.5% in 2017 (prev. +3.4%).
Enjoyed the opportunity to attend a speech by David Slocum, faculty director of the Executive MBA Berlin School of Creative Leadership at one of industry events hosted by Luis Miguel Messianu of Coconut Grove, FL based ALMA. In essence we as an industry need to change the ways we think and act on how we can mold our organizations to faces challenges on any side of the business model.
While holiday spending is likely to increase again this year in the United States – with 44 percent of U.S. consumers planning to spend more than they did last year – frugality will be the theme this holiday season, as shoppers want more for their money and are willing to put in the extra work to get the best deals, according to Accenture’s annual holiday shopping survey.
Sensis and ThinkNow Research have launched their newest study, the “We are Gen Z Report” – a deep dive into the most diverse generation in American history, Gen Z.
An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, is working with leading measurement data providers including Nielsen, IRI, Comscore and others to assess and recalibrate their Hispanic sampling representation and measurement methodologies. By improving these key metrics, marketers will be able to more accurately measure Hispanic audiences across screens, estimate their purchases and evaluate Hispanic ROI regardless of language or media.
Conill announced that it has been awarded U.S. Hispanic marketing duties for leading convenience store chain ampm. Conill’s scope includes strategy, creative, social media and digital communications.
The defendants behind a group of California-based marketers have been permanently barred from the deceptive marketing and billing tactics they allegedly used to promote their skincare products, under court orders resolving Federal Trade Commission charges against them.
Combate Americas announced that it has named multiple-time professional world wrestling champion and former Mixed Martial Arts (MMA) star Alberto “El Presidente” Rodriguez, formerly known as Alberto Del Rio and Alberto El Patrón, as its president.
The Hispanic Public Relations Association (HPRA) reveals the winners of the 2016 National ¡Bravo! Awards held at the Lotte New York Palace Hotel in New York City.
Each year, Circulo Creativo rounds up the who’s who in U.S. Hispanic advertising to host the USH Idea Awards. Together, the industry’s top creatives award the best pieces, and from them also select an elite top 5 best ideas of the year. For 2016, the show also introduced the Agency of the Year title.
Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.
Embracing the journey begins with understanding the journey.
When it comes to the elements that would make a “perfect” mobile ad, US teen and millennial internet users say they care more about whether they can save and access it later and less about the ad’s relevance to them.
The Agency Spotter Team continues their mission to match brand decision makers’ with agencies, and they have new trends to share in this report along with a quick update.
As we move further into the digital age, it should come as no surprise that our usage of mobile devices has become ubiquitous. As content consumption continues to evolve, it’s essential to look at the reach various devices have, how often consumers are using them and how long they’re doing so.
Hispanic consumers are significantly more likely to engage with mobile to manage their finances, with 78 percent using a mobile banking app, compared to approximately half (51 percent) of non-Hispanics.
