By Mario X. Carrasco Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see … Read more
The internet is an unimaginably vast repository of modern life, with hundreds of billions of indexed webpages. But even as users across the world rely on the web to access books, images, news articles and other resources, this content sometimes disappears from view. A new Pew Research Center analysis shows just how fleeting online content … Read more
Leo Burnett Chicago released the findings of the U.S. HumanKind Study, which draws on extensive primary market research to dive deep into the main issues shaping the nation. Developed in partnership with research company Maru/Blue, the study offers a panoramic view of the challenges facing Americans today and outlines opportunities for brands to address issues … Read more
Roshana passed away on May 21, 2024. “Roshana was a kind, caring, and compassionate person who always put her family and others above herself. She brought authenticity to the field of public relations and was an example of what a committed communicator should be. HPRA did not just lose a board member, we also lost … Read more
Chicago used PACO Collective, celebrates their 18th year anniversary. PACO Collective continues to set the standards for inclusive marketing. With 18 years of expertise, we are dedicated to helping brands authentically connect with diverse communities. Our founders, Ozzie Godinez and Pablo Acosta, are available for interviews to share insights on how embracing diversity can drive … Read more
The Latin Recording Academy® announced that Latin GRAMMY and GRAMMY winner, Carlos Vives, will be the 2024 Latin Recording Academy Person of the Year. Vives will be honored for his more than three-decade career as a multifaceted singer and composer, as well as for his continued commitment to environmental and social initiatives. “Carlos Vives is … Read more
Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying. The media buying playing field It’s simple enough on paper: a network, TV … Read more
By Caroline Florence A generic context lacking in relevant details will not resonate with the audience, leading to decreased engagement with the data story from the outset. By failing to connect with the wider context, the data story will not result in the emotional response required to motivate action. A data story that relies on … Read more
Hyundai and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the all-new 2024 Santa Fe SUV. The campaign titled “Under a Different Light” – “Un nuevo punto de vista” – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of … Read more
While the nation’s fastest-growing cities continue to be in Sun Belt states, new population estimates show that some of the top gainers are now on the outskirts of metropolitan areas or in rural areas. Today’s release of U.S. Census Bureau July 1, 2023, population estimates for cities and towns reveals geographic shifts in population growth … Read more
Puerto Rico’s foreign-born population slipped below 100,000 in 2018-2022 from a decade earlier, according to the most recent American Community Survey (ACS) five-year estimates. The island’s foreign-born population declined by roughly 15,000, from 104,497 in 2008-2012 to 89,461 a decade later. Foreign-Born Population The foreign-born population is composed of anyone who is not a U.S. … Read more
EL PAÍS US is born, the edition of the information leader in Spanish from the United States for the United States. The agenda of Hispanics in this territory can no longer be separated from the future of the rest of the nation: the GDP contributed by these citizens exceeds, for example, that of the United … Read more
PACO Collective will partner with BMO to strengthen its multicultural media strategy, planning, and buying in priority markets. This partnership underscores BMO’s commitment to engaging diverse audiences and expanding its reach across multicultural audiences. “We are thrilled to partner with BMO to support its commitment to reaching multicultural audiences in priority markets,” said Ozzie Godinez, … Read more
The PRSA Foundation announced that it has appointed nine new Trustees to its Board of Directors, including Stephen Chavez, CEO of ChavezPR based in Los Angeles. The appointees will serve a four-year term as members of the Board and oversee the Foundation’s strategic direction. The new Trustees include communications and public relations leaders from across … Read more
THIRD EAR announced that it has been named multicultural agency of record for Ashley, America’s Largest Furniture Store Brand. Work to support Tampa-based furniture retailer begins immediately, with a primary focus on engaging Hispanic shoppers. “THIRD EAR’s experience in home furnishings and their strategic multicultural expertise, particularly their innovative approach and commitment to diversity will … Read more
By Andy Crossen Today’s online experiences have been built on the backs of advertising dollars, and those experiences have become increasingly unpleasant and detrimental to the human condition. Interestingly, this current state of affairs presents an interesting opportunity for leading brands. To read more, CLICK HERE. Courtesy of The Association of National Advertisers … Read more
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But … Read more
By Adam Kleinberg Recent news that UPS and Etsy parted ways with their CMOs and weren’t going to replace them caused eyebrows to raise across the industry. And when Professor Scott Galloway declared that “CMOs are dead in 18 months or less,” our chins hit the floor! And all of this was before Starbucks recently … Read more
Women control the vast majority of purchasing decisions but feel misrepresented by the very advertising intended to sway their choices. Here’s how 3% launched a revolution for women in the advertising world. In 2011, Kat Gordon, a Creative Director, got firsthand experience with how women were often left out of pitches and essential meetings — … Read more
The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion. “CMOs are living in … Read more
