Article placement: Top News

For you Rick! [VIDEOS]

Enjoy a video interview of Rick Marroquin with Tony Hernadez of the Immigrant Archive Project and a video by David Chitel dedicating a song to Rick.  What a great way to remember Rick.

75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know

Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing.  But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice.

Azteca America expands partnership with Cardenas Marketing Network

Azteca America announced it continues its partnership with leading multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.

Univision announces sponsors of “Premios Juventud”

Univision Communications Inc. announced Chevrolet, Dodge, Dr Pepper, M&Ms® McDonalds, Nissan, Orbit®, State Farm, Target, T-Mobile USA Inc., and Verizon as the official sponsors of the 13th annual “Premios Juventud” (Youth Awards).

Coca-Cola goes for Gold in RIO 2016 with #THATSGOLD campaign

As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold.  But not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment.  

What To Ask About Your Marketing Strategy Before You Ask About Millennials

Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member.

Warner Bros. settles FTC charges it failed to adequately disclose it paid Online Influencers

Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media.

Latin Music Bands Rock Chicago

The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.

The Evolution of Hispanic Experiential Marketing

In the beginning, it was about showing up and hanging banners. That was the extent of experiential marketing in the 80s. It was a community relations function of Corporate Affairs departments. No need to show ROI.  Take a few pictures, put them in a recap, send it to the client and get glowing reviews, piece of cake. We all knew that no client would ever show up to a Hispanic event, particularly when they were in Brooklyn (when Brooklyn was Brooklyn), Orchard Beach, East LA, and the Rio Grande Valley. Vexing choices they had to make, the Hamptons for the weekend or Orchard Beach for an event, go figure.  By Pedro de Córdoba is SVP of Strategic Planning at Eventus Multicultural Marketing

Optimizing Transparency in Your Agency Relationships [REPORT]

As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.

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