Socialisssima launches
Norbi Zylberberg launched Socialisssima, a new start-up mindset agency based in Austin and focus on the multicultural market in the US.
Article placement: Top News
Cultural Relevance Will Be Key To Connecting With Hispanics Via VR
Hispanics are eager to experience virtual and augmented reality
Marketing Metrics Must Speak The Language Of Business
In the bid to be completely measurable and provide every figure a marketing executive could ever need, digital marketers are at the point of having an excel sheet worth of figures but not a whole lot of meaning. Many of the metrics I can think of are now turning into hygiene. Did my ad run, did it appear where it could be seen, did we keep it away from porn and was it actually seen by a human rather than a bot?
AARP’s new brand campaign looking for multi-generational Hispanic audience
In an innovative effort to increase brand awareness among U.S. Hispanics, the iconic 50+ giant AARP has launched a new, multi-generational and upbeat Spanish-language brand campaign, a national 360° multi-channel approach under the umbrella message: “Dedicarte a ti es hacer más por tu familia” (Doing more for yourself helps you do more for your family).
Hispanic Shoppers’ Outsized Interest in CPG E-commerce
IRI released findings from its latest HispanicLink study, with new information about Hispanic shoppers’ path to purchase CPG products and a particular focus on the group’s widespread adoption of e-commerce as a purchase channel.
What Marketers Don’t Need To Be Told — Or Do They?
We need some new memes, some new topics of interest for the industry to grab hold of and beat into the ground on panel after panel, at industry conferences and in columns like this one.
Internet Users Tune In to Olympics Coverage Via Mobile
Traditional televisions and desktop PCs are no longer the primary ways internet users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s convenient.
Marketers Can Help Bridge Gap For Parents, Patients, Caregivers
To bridge this gap, healthcare professionals need to establish and communicate programs that are mindful of the unique medical needs of these patients and what support is necessary to make the process easier.
Views on National Economies Mixed as Many Countries Continue to Struggle [REPORT]
lmost a decade after the global financial crisis rattled national economies, many in the world feel their respective countries’ economies remain weak. A new Pew Research Center survey reveals a bleak picture in parts of Europe, with more than eight-in-ten in Greece, France and Spain describing their country’s economic situation as bad. This gloom is not shared by all in the European Union, however – most Swedes, Germans and Dutch say their economy is doing well. And in China, India and Australia, views are mostly positive.
Mastering the Two Critical Marketing Topics [INSIGHT]
Honestly, there are two critical marketing topics. Get these two right and you have gone a tremendous way in differentiating your brand, organization, or persona in an age of sameness. Yet many organizations and individuals either fail to master these concepts or mistakenly believe they understand them when they really don’t. By Roderick M. McNealy, ANA Faculty
SociedAD launches
sociedAD, a new cross-disciplinary agency that offers full-service advertising and public relations capabilities aimed at Hispanic consumers, has been formed by advertising veterans Jorge Moya, who will serve as chief creative officer, and Carla Trum Mercado and Federico Mejer, who are managing directors.
Enterprise Marketing Survey 2016 [INSIGHT]
The world of marketing at enterprise companies is both exciting and challenging – there are many decisions to make and options available when it comes to which marketing channels to prioritize, which technology platforms to utilize, and when to hire an agency for support.
Millennial Moms Vs. Established Moms: Know The Difference
Moms are on top of it right now. Recent estimates show that American moms control approximately $2.1 trillion of spending per year, or 85% of household income. Not surprisingly, this is a key demographic for many brands.
ANA and 4A’s differ on Transparency
Rather than offering new insights into the depth and magnitude of the transparency issue and offering positive suggestions on how the problem could be resolved, the 4A’s chose to dismiss the recommendations, and essentially called for a preservation of the status quo.
How will technology, media, and telecommunications companies prepare for further disruption [REPORT]
A handful of technology, media, and telecommunications (TMT) companies have come to dominate various aspects of the Internet, including access, search, social networking, on-line shopping, the sharing economy, advertising, and content creation and distribution. These players were able to enter the market with unique offerings or business models, quickly shaking up industry after industry. These disruptors appear to have a stronghold in their chosen markets, but ongoing innovation in the Internet space continues to usher in new businesses that could well end up disrupting the disruptors.
The Backbone of a Social Brand: People and Their Stories
In the age of amplification of social influence through digital channels, brands that remain rooted in the advertising age face an existential threat in the digital age. Social platforms are designed to connect people, not sell products. And brands that embrace people’s stories (not product testimonials) are the ones that successfully drive social engagement.
Social Media Marketing Survey 2016
At the beginning of 2016, marketing professionals made a variety of predictions (link is external) about the future of digital marketing. Some of the most notable forecasts pointed to the increasing importance of data collection, video advertising, virtual reality, and live streaming.
Attention publicity hounds. Live by the sword, etc etc
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Nothing a Caucasian heterosexual male says or does in 2016 is right.
- A white straight dude could discover the cure for cancer these days and he’d still be frowned upon.
- Sorry folks, it’s the new normal.
- Not too long ago, for some inexplicable reason, women couldn’t vote or attend college.
- Not too long ago there were restaurants in Miami with signs that read “No dogs, no blacks, no Cubans.”
- Fast forward to 2016.
Latinos 50+: Experiencing a Shift in Mindset and Priorities [REPORT & INSIGHT]
Could Latinos 50+ be turning into one of the most alluring subsegments of the U.S. Hispanic Market? What defines them and what ails them? What makes them a force, armed with disposable income, marketers should contend with moving forward? Louis Maldonado, of d expósito & Partners, wrote the White Paper: Latinos 50+: A shift in mindset and priorities.
Marketing to affluent Latinos [INSIGHT]
In part one of this two-part series, I addressed the buying power of Latinos and the different segments of this evolving market. I also debunked the myth that Latinos are of meager means. Today, let’s address two more myths about Latinos and their shopping preferences. By Brenda Storch, Director, Social Media, Epsilon
