Consumers’ grocery shopping patterns are quickly evolving as just-in-time shopping is becoming the norm. Since there are more places to shop, and more products to choose from than ever before, IRI® is taking a closer look at how retailers can find true organic growth by maximizing the value of their current shoppers in today’s fragmented marketplace
The American Association of Advertising Agencies (the 4A’s) revealed findings of two new surveys about diversity. One survey found that 4A’s members reported the industry hasn’t done enough to improve diversity within its ranks, while another showed that consumers believe strides have been made in the portrayal of diversity in ads during the past five years.
tudies have shown that millennials tend to be less brand loyal than preceding generations. With access to more marketing channels and greater exposure to advertising, millennials have more forces impacting their purchase decisions than other age cohorts.
Consumers are turning their back on brands as 39% of U.S. respondents ‘actively ignore’ social posts or content, despite soaring usage of popular social media platforms such as Snapchat and Instagram.
For anyone in the CPG industry still unclear about the power of direct-to-consumer models, Unilever’s July purchase of Dollar Shave Club for $1 billion in cash was a deafening trumpet blast. The five-year-old startup, which had pole-vaulted from obscurity to huge consumer awareness through brilliant YouTube videos, had also created a large subscription business and millions of direct consumer relationships in the process.
The findings include surprising juxtapositions. Some tactics are clearly performing well, but only utilized by a small number of brands. Other tactics are widespread among brands, but the performance data shows little to no payoff. The report also puts concrete numbers behind strategies that marketers have believed intuitively to be effective, but never had good data to corroborate. Based on Beckon’s marketing performance analysis, third-party research and case studies from customers, the report makes recommendations to help data-driven marketers set benchmarks for success and chart a better course for action.
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference.
Youth may be wasted on the young, but when it comes to taking control of their health and well-being, Millennials are pretty much kicking older generations’ saggy-old butts. That’s because, unlike Baby Boomers and Gen Xers, Millennials have a decidedly different take on what wellness means to them and how they’re living their best lives.
As video advertising continues to grow across the board, marketers and agencies are increasingly focusing on social venues such as Facebook, Snapchat and Periscope
Telemundo 47 / WNJU has named Colum Carey Vice President of Sales.
The U.S. Hispanic population is exceptionally diverse and the report considers different variables, such as country of origin, number of generations in the U.S., sex, age and family structure. According to PwC, companies will need multiple customized strategies to appeal to the unique preferences of these different Hispanic ethnicities and generations. In short, marketing to U.S. Hispanic consumers requires a nuanced understanding of their behaviors.
For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of devices that they use to engage with that content—be it a TV, tablet or soon-to-be emerging technologies. But having a plethora of content options at our collective fingertips doesn’t necessarily mean consumers are connecting with ALL choices ALL of the time.
Companies that know how and when to use the wide array of research tools available today have a big competitive advantage in generating insights that lead to new organic growth.
This comprehensive report explores virtual reality’s promise and pitfalls as the “the next big thing” in digital advertising.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Pinta announced the launch of Bodega Media, the new platform targeting U.S. Hispanic audiences through a combination of more than 30,000 retail locations nationwide coupled with a database of four million active Hispanic mobile customers.
How do companies such as LEGO, Chobani, Beats, Diageo, and Dollar Shave Club significantly outgrow their competition, and what can consumer companies learn from them?
As a consumer group, they’re just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
EY and the Economic Innovation Group (EIG) released a new national survey of Millennials gauging their views on a variety of issues related to the economy, education, American institutions, and the challenges they continue to face almost seven years into the recovery from the Great Recession. The results reveal a generation convinced the economy is failing them, a generation that is willing to work hard to better their lot, and a generation experiencing a great deal of anxiety about the future. Many Millennials entered the workforce in the midst of a deep economic crisis and today find themselves racked by student debt and lacking confidence in most American institutions.
As media fragmentation increases, it is more and more difficult for networks to generate the levels of viewership they have historically been used to. Driving engagement and cultivating loyalty is correspondingly more challenging, too. The net result is a threat to the value networks can deliver to their advertisers, which is, of course, a threat to their own success.
