Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice.
Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.
Azteca America announced it continues its partnership with leading multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.
Univision Communications Inc. announced Chevrolet, Dodge, Dr Pepper, M&Ms® McDonalds, Nissan, Orbit®, State Farm, Target, T-Mobile USA Inc., and Verizon as the official sponsors of the 13th annual “Premios Juventud” (Youth Awards).
As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold. But not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment.
Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member.
New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.
Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media.
In a newly published white paper, Coopera CEO Miriam De Dios outlines the importance of the digital delivery channel to credit unions looking to service the growing and influential Hispanic consumer segment.
The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.
Social marketers in North America still find measuring ROI to be their toughest challenge.
As part of Univision Communications Inc.’s (UCI) expanding integrated music strategy, Uforia Music has partnered with Casa Limon to launch U-LAB, a Music Innovation Center.
In the beginning, it was about showing up and hanging banners. That was the extent of experiential marketing in the 80s. It was a community relations function of Corporate Affairs departments. No need to show ROI. Take a few pictures, put them in a recap, send it to the client and get glowing reviews, piece of cake. We all knew that no client would ever show up to a Hispanic event, particularly when they were in Brooklyn (when Brooklyn was Brooklyn), Orchard Beach, East LA, and the Rio Grande Valley. Vexing choices they had to make, the Hamptons for the weekend or Orchard Beach for an event, go figure. By Pedro de Córdoba is SVP of Strategic Planning at Eventus Multicultural Marketing
As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
As automation technologies such as machine learning and robotics play an increasingly great role in everyday life, their potential effect on the workplace has, unsurprisingly, become a major focus of research and public concern. The discussion tends toward a Manichean guessing game: which jobs will or won’t be replaced by machines?
Ebiquity’s subsidiary Firm Decisions has been summoned into court by Group M, WPP’s media buying agency.
The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.
The Council for Research Excellence (CRE) tunveiled findings from a new platform usage study that shows TV outperforming computer, smartphone and tablet in viewer ad attention and recall.
The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.
