American icons Abraham Lincoln and Yogi Berra are two frequently quoted individuals with decidedly different and remarkable skillsets. What they shared in common was the ability to state truth simply and clearly. For example, a famous quote attributed to Abraham Lincoln is, “If I were given eight hours to fell a tree, I would spend six sharpening my ax.” By Roderick M. McNealy, ANA Faculty
How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences through social, mobile, experiential, digital advertising and eCommerce channels.
The Interactive Advertising Bureau (IAB) released “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” a research report that shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software on their computers.
Every good marketer knows that the most successful brands don’t sell products; they sell identities and values. For health and wellness products, those revolve closely around lifestyle.
YouTube Spaces and Telemundo announced a partnership to bring a YouTube Pop-Up Space to Miami at Wynwood Warehouse Project on July 26-28, 2016. Telemundo will be the broadcast network partner at the three-day event that will bring together YouTube creators and Telemundo stars to generate original content.
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.
The 1948 London Games were the first Summer Olympics to be televised, reaching about 500,000 viewers who mostly lived within 50 miles of Wembley stadium. Comparing those figures to the estimated 3.6 billion people who watched the 2012 London Games from more than 220 countries and territories, it’s clear why the 2016 Summer Olympics have advertisers seeing gold. By: IBISWorld Procurement Research Analyst, Ashley Cruz
The consumer decision journey has evolved from the early days of brand building. To successfully build brands today, marketers should have a solid understanding of the new path to purchase. The digital brand ecosystem and the sheer volume of behavioural insight data available have changed things dramatically.
Influencers have an incredible ability to drive conversation and engagement on behalf of your brand. The right influencers will create quality content that ultimately inspires purchase of your product or services. Thus, it is no surprise that influencers have become an important part of the marketing mix today.
By Gonzalo López Martí / Creative director, etc / LMMiami.com
Based on the importance and frequency of agency reviews, we created a short survey for client leaders in marketing and procurement and agency leaders to give a sounding board for what’s good and less good in the new business process.
Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals.
Expounding on a new media-based agency campaign under the Unlimited Passion banner, Constanza spoke to HispanicAd.com in favor of her agency’s “combination of scientific media methodology with culturally-nuanced art-of-the-media plan-buy conception.”
In June, K2 Intelligence issued their report, commissioned by ANA, titled, “An Independent Study of Media Transparency in the U.S. Advertising Industry.” K2 found substantial evidence of non-transparent business practices in the U.S. market in the form of rebates as well as substantial evidence of potentially problematic agency conduct concealed by principal transactions. ANA and Ebiquity/FirmDecisions have issued the much anticipated follow-up report titled, “Media Transparency: Prescriptions, Principles, and Processes for Advertisers,” which offer a number of recommendations. By Bill Duggan, Group EVP, ANA
The Marketers Confidence Index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval.
The long-standing digital divide in internet use between Latinos and whites is now at its narrowest point since 2009 as immigrant Latinos and Spanish-dominant Latinos make big strides in going online
Telemundo Deportes unveiled its digital coverage plans for the Rio 2016 Olympics, which begin on Wednesday, August 3rd with women’s soccer, two days before the Opening Ceremony. In total, Telemundo Deportes will offer more than 100 hours of additional Olympic coverage than it did for London 2012.
Recently, many marketers have been focusing their attention on the U.S. Hispanic millennial demographic. By making Hispanic millennials their top priority, marketers may turn a blind eye to the older Hispanic generation. By: Lee Vann, Chief Strategy Officer at Captura Group
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.
Brands and marketers competing to engage content-hungry consumers need to be creative in the strategies they deploy to appeal to viewers, especially in an age of ad-blocking technology.
