Telemundo Stations debut weather APPs
The Telemundo Station Group announced the debut of upgraded, individual station apps for 15 of its local Telemundo-owned stations.
Article placement: Top News
NBCUniversal Telemundo Enterprises to launch “El Poder En Ti”
NBCUniversal Telemundo Enterprises announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
CPG Advertisers to Spend Nearly $6 Billion on Digital Advertising This Year
US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year, as explored in a new eMarketer report, “The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends.”
Interactive Content Commands Content Marketing, Paid Social Channels
More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns.
One Entertainment joins forces with “Lotería”
Las Vegas-based One Entertainment is announcing a partnership to bring the iconic Lotería card game to consumers in the United States, Mexico and Canada.
Why Hispanic Agencies Are Fading [INSIGHT]
Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple categories. The power and magnitude of this group makes success in any field requiring consumer support virtually impossible if not engaged appropriately. Yet, while the need to market to Hispanics increases the appeal for Hispanic marketing agencies is declining. By Luciana Gomez
Latina vs. Gringa – A Deeper Look At How She Thinks, Googles,Worries And Plans [REPORT]
The report takes a deeper look into the world of Moms. A different approach here. We looked through the lens of Latina women compared to the world of Gringas in the USA.
A Kick(back) In The Teeth — Are Agencies Working For Brands, Or Themselves?
Regular readers will know that I have always been very wary of kickbacks — the rebates given to big media buyers by media owners for booking plenty of volume. When I talk to pals who have worked at the big media buyers it’s always a topic of conversation. One has even gone so far as to claim that his new business is transparent with clients on kickback and puts the rebate back into buying more media. by Sean Hargrave
The End Of Millennials
TBQH, not a day goes by that the subject of Millennials and who they are and what they want and why the olds should give a hoot about them doesn’t come up during multiple conversations. Whether it’s idle (and not-so-idle) chit-chat with co-workers in the office or random conversations with friends and strangers, it seems the entire world is positively obsessed with Millennials.
NGL MEDIA a programmatic Premium Video Supplier
NGL Media, a Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, has become the leading Hispanic programmatic premium video supplier in the industry servicing Fortune 500 advertisers, DSPs and Agency Trading Desks alike.
Take me to Church. Part 2 Catholicism in crisis. The good, the bad, the boring.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
- The Catholic Church is the mightiest marketing & advertising machinery ever created by man.
- And woman.
- The Church used to be a wildly innovative and adaptable organization.
Mixed Moods: 2016 Begins With a Fair Amount of Variation in Consumer Confidence
Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. The score reflects mixed confidence levels reported in every region, including some bright spots—particularly in the U.S., which showed resilience amid a fairly robust job market, and in the buoyant growth markets of India and Indonesia.
Uncommon Sense: A Roadmap for Growing Established Brands
Unlike new products, which have a relatively predictable path to growth, established products have a wide array of development paths to choose among. Mature brands will find themselves in a broader range of situations than new ones. When it becomes clear that your established brand needs investment to grow your circle of buyers, how do you know which path will work best for you?
A thoughtful look at marketing to Millennials [REPORT]
Regular readers of this blog will know that I question the hype surrounding marketing to Millennials. Are they really snake people or not? Given my skepticism it was refreshing to read Ola Mobolade’s Warc Best Practice paper on how to market effectively to Millennials. by Nigel Hollis
For First Time in Modern Era, Living With Parents Edges Out Other Living Arrangements for 18- to 34-Year-Olds [REPORT]
Living with a parent is the most common young adult living arrangement for the first time on record
Cross Screen, Forked Tongue [INSIGHT]
The notion of cross-screen media is well-heeled by now. There are different names for it. “People-based” is good, since that would make it “consumer-centric.” A “single view of the consumer” works, too.
Maximize Your TV Advertising Effectiveness [REPORT]
A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.
Why Entertainment Marketers Have An Advantage With Experience Marketing
Why? As Creative Guerrilla Marketing says, “In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.”
ESPN Deportes launches UEFA EURO 2016 Campaign “More Than Football” [VIDEO]
With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.
Grupo Gallegos named Digital and Social AOR for Hass Avocado Board
Grupo Gallegos announced that it has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S.
