Article placement: Top News

Lack of Accountability Impedes Diversity and Inclusion Progress for Many Firms

While Arthur W. Page Society members remain dissatisfied with the level of diversity and inclusion on their communication teams, few are being held accountable for developing and implementing strategies to improve. This is the key finding of a recent student conducted by Syracuse University and funded and released by the PRSA Foundation and the Plank Center for Leadership in Public Relations at the University of Alabama.

Spending Tide is Turning Back to TV

At the ARF Audience Measurement 2016 Conference held June 12-14, SMI CEO James Fennessy and I presented the first hard data on spending across TV and Digital by the top 100 advertisers since the beginning of 2014 through Q1 2016. For the 19 advertisers in the CPG category we also analyzed ROI data in relation to media shifts, courtesy of IRI. We were also able to get published quarterly sales data for 10 Non-CPG advertisers in retail, automotive, QSR, technology, entertainment and also relate media shifts to ROI for those.  By Bill Harvey / In Terms of ROI

The rise of solutionism

By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM

  • Solutionism is increasingly present in the world of marketing and advertising.
  • Two disciplines that used to be humanist crafts with a touch of alchemy are now permeated with growing doses of algorithmic pseudoscience.
  • It is getting out of hand.

The U.S. Breakthrough Innovation Report 2016 [REPORT]

As we reflect on the success drivers of the 92 Breakthrough Winners across the five years of our study project, leadership has played a consistent, decisive role. Given its pressing importance, for 2016 we have chosen to elevate and dedicate this report to breakthrough leadership.

Meet today’s American Consumer

Compared with the rest of the world, Americans are feeling pretty good about their finances. While many consumers in other countries are living paycheck to paycheck and worrying about becoming unemployed, American consumers are comparatively unconcerned about their household’s financial future. This isn’t to say that US consumers are exuding confidence: financial-market volatility and the political uncertainty surrounding the upcoming presidential election are stoking fears of another downturn.  By Max Magni, Anne Martinez, and Rukhshana Motiwala

The Big Data Warehouse

Over the last 30 years, business intelligence evolved from a cottage industry—whose main tool was a desktop computer—to a mature business using centralized, enterprise-wide analytic platforms underpinned by an enterprise data warehouse.  By Ian Dudley, Enterprise Architect

Social Media and the Workplace [REPORT]

Workers use social media at work for many reasons; taking a mental break is one of the most commonSocial media influences and permeates many aspects of daily life for Americans today, and the workforce is no exception.

Online Research Panels and the Hispanic Market [INSIGHT]

When I worked on my first survey with Hispanic respondents, circa 1980, the best-in-class approach to reach a fully representative sample was to go door-to-door.  Of course, this was pre-cellphones, pre-internet and when Hispanic landline telephone penetration was around 70 percent.  The market was growing and evolving rapidly (and still is, but in different ways).  By the later part of the 80s we were able to complete fairly representative surveys via landline.  We’ve come a long way since those early years in Hispanic marketing, and for the most part, the Hispanic consumer is as savvy and sophisticated as the general market consumer, but there are still sampling nuances to take into account.  By Raul Lopez – Principle and Chief Research Officer / New American Dimensions

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