The Evolution of Hispanic Experiential Marketing
In the beginning, it was about showing up and hanging banners. That was the extent of experiential marketing in the 80s. It was a community relations function of Corporate Affairs departments. No need to show ROI. Take a few pictures, put them in a recap, send it to the client and get glowing reviews, piece of cake. We all knew that no client would ever show up to a Hispanic event, particularly when they were in Brooklyn (when Brooklyn was Brooklyn), Orchard Beach, East LA, and the Rio Grande Valley. Vexing choices they had to make, the Hamptons for the weekend or Orchard Beach for an event, go figure. By Pedro de Córdoba is SVP of Strategic Planning at Eventus Multicultural Marketing
As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
As automation technologies such as machine learning and robotics play an increasingly great role in everyday life, their potential effect on the workplace has, unsurprisingly, become a major focus of research and public concern. The discussion tends toward a Manichean guessing game: which jobs will or won’t be replaced by machines?
Ebiquity’s subsidiary Firm Decisions has been summoned into court by Group M, WPP’s media buying agency.
The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.
The Council for Research Excellence (CRE) tunveiled findings from a new platform usage study that shows TV outperforming computer, smartphone and tablet in viewer ad attention and recall.
The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.
Nielsen presents the 2016 U.S. music mid-year report for the six-month period of Jan. 1, 2016, through June 30, 2016.
As Republicans and Democrats prepare for their party conventions later this month, a new national survey paints a bleak picture of voters’ impressions of the presidential campaign and the choices they face in November.
There is a way for black women executives to increase their numbers in business leadership positions if conscientious and intentional steps are taken to recognize and reward their talents and contributions to business success.
The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, according to research from digital merchant Linio.
Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.
Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem—how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore?
In a citizenship test asked of roughly 2,000 Americans, Ipsos Public Affairs found that a majority (84%) would pass with a score of at least 60%.
Florida public relations and digital media firm Schwartz Media Strategies has elevated longtime member Yudi Fernandez to the role of Vice President.
A recent study by Valassis found that 92 percent of Hispanic consumers use coupons (vs. 90 percent of all consumers) and over 80 percent decide where to shop based on those print and digital offers.
Hill will have served in this role for nine years, successfully modernizing the 4A’s operations, providing guidance to the agency community on transformative issues and passionately advocating for gender and diversity initiatives throughout the industry. 
The multiplatform campaign appeals to the brand’s expanding market of Hispanic customers and will launch with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones”
