Lone Star College brings in Lopez Negrete Communications as AOR
Lopez Negrete Communications has become the total market agency of record for Lone Star College.
Article placement: Top News
HMO BACKtalk – The ChatSpot For Multicultural Marketers and Advertisers
In the recently released Hispanic Market Overview 2016, presented by Lopez Negrete Communications, I skewered Saatchi & Saatchi New York for their recently released “Born Bold” total market campaign for Baja California-based beer brand Tecate. By Adam R Jacobson
Podcasting? Why Now?
Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?
Mobile Shoppers Want to Be Able to See Products
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers.
Understanding the Impact of Category Shopping Fundamentals
With convenience and preference driving behaviors and the paths consumers take to the register—whether virtual or traditional—it’s vital for brands and retailers to understand what’s actually influencing their choices.
Bellas sells Fiesta Broadway Festival
After 27 rewarding years as the producer of FIESTA BROADWAY, Los Angeles’ famous “Cinco de Mayo” street and music festival that entertained generations of L.A. Latinos through the streets of downtown Los Angeles, Peter Bellas has announced he has sold his company, All Access Entertainment, to a media executive from Anschutz Entertainment Group (AEG).
Lebron named VP of Creative and Digital at Edelman Miami
Edelman announced that Milton Lebron has joined the firm’s Miami office to develop the U.S. Hispanic creative and digital portfolio.
Their Generation: From Location to Listening Habits a Media Divide Exists According to Age
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
Even During TV Time, Digital Devices Play Prominent Role
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.
Dunkin’ Donuts & Coca-Cola team up for COPA America Centenario
Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario.
Honey Bunches of Oats launches Voces con Dedicación
Honey Bunches of Oats announced the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes.
De Quesada named Account Director at Pinta Miami
Pinta recently appointed Krysten de Quesada to Account Director of its Miami office.
Cani named SVP – Executive Creative Director at LAPIZ
LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team.
When In Rome: Listen To Marketers, Explore Tech, Experiment [INSIGHT]
So what did we hear? Well, everything that you would think is on marketers’ minds. There are massive trust and transparency issues, there are questions about how to allocate budgets to “everything” when your budget can not possibly cover “everything,” there are concerns about measurement and challenges with agency ecosystems, and many more.
Millennial Men Don’t Subscribe to a Traditional Male Identity
Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer’s Alison McCarthy spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and how brands can effectively engage with them.
How Media Find and Choose Their Sources [REPORT]
Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapt incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.
Spanglish ? [Video]
The Real Academia Española launches a campaign against “Spanglish”.
Take me to Church. Catholicism in crisis. The good, the bad, the boring.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
- What is the one big tent that holds the vast majority of Latinos under its shade, in the US and abroad?
Future Sounds: Music’s Evolving Role In Advertising
Of all the art forms, few have the power to stir strong emotions as music. And few have had such an easy and fruitful relationship with advertising.
Shared, Collaborative and On Demand: The New Digital Economy [REPORT]
The sharing economy and on-demand services are weaving their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide
