By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
Disclaimer: from here on I’ll delve into some arcane theoretical issues of our business.
Read on at your own risk.
My bet is virtual & augmented reality will push advertising to go surreal.
All the way.
Salvador Dalí surreal.
Lynn Ponder, award-winning social media influencer and founder of WebCityGirls.com, is creating a virtual movement centered on the launch of a digital campaign, which is based on the reveal of a SECRET. Determined to make her dream of sharing this SECRET come true, Ponder reached out to Gaby Espino for her support in social media.
The “millennial experts” of today have replaced the “social media experts” of the previous decade. This new cottage industry is driven by demand from large organizations and brands that are still trying to figure out how to make the millennial market work for them By Jose Villa / Sensis
The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers.
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.”
Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working.
The Interactive Advertising Bureau (IAB) released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies, and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions. Better understanding of the fees each party incurs, should allow for greater pricing transparency across the supply chain.
Nielsen announced, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles.
Univision Deportes kicks off coverage of this summer’s historic 100th year anniversary edition of Copa America Centenario with a programming lineup centered on and leading up to the biggest sporting event of the year in the America
The pace in which we live our busy lives can often leave us feeling at risk of losing control and veering off the road. The School of Life Live’s most recent installment brought together six experts to tackle this problem by giving practical advice that can be applied across different areas of everyday life.
Radio Ink announced the winners of the 2016 Medallas de Cortez Awards. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946.
Jose Dante Para is the CEO of Prospero Latino. He’s a Democratic strategist and was a senior advisor to Senate Majority Leader Harry Reid. As the opening keynote speaker at the Radio Ink Hispanic Radio Conference, Tuesday, Para told attendees political candidates need to use radio and, he said, the R.O.I. candidates get from radio is huge.
At Radio Ink’s Hispanic Radio Conference, Tuesday, on a panel about how to target that highly influential millennial generation, Garcia said not only should managers not be afraid to put millennials in important positions in their radio station, they should also embrace digital. We asked Garcia to tell us about his successes with digital.
Phillip Gabbard spent years in radio selling the product. Today he works at inMEDIAto Media Consultants & TuVisionCanal.com and spends millions of dollars a year on radio. He believes in radio and says he can easily provide his clients with measurable results from his radio buys.
Former Katz Executive Bob McCurdy is now running his own company called Uppingthevolume.com. On Wednesday, at the Radio Ink Hispanic Radio Conference, McCurdy presented new data on the power of radio.
Census Bureau statistics shows more American households own computers and use high-speed Internet than ever before. A collection of visualizations presents data from the Current Population Survey and American Community Survey.
Marketers invested $5.7 billion in Hispanic media in 2015, down 6.6% from 2014 according to the new Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast. The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016, with average annual growth of 1.3% through 2020.
The outlook for advertising revenue among Spanish-language television networks this year looks quite solid. MyersBizNet predicts a 3.7 percent increase from 2015, crossing the $2.5 billion annual revenue threshold for the first time.
The National Association of Broadcasters (NAB) is introducing the new Multicultural TV & Video Conference, taking place Wednesday, April 20 in Las Vegas during the 2016 NAB Show.
Univision Digital, the digital division of Univision Communications Inc. (UCI), announced the launch of Univision Beta, a new initiative aimed at accelerating digital innovation across the organization and expanding audience reach through the creative use of emerging digital and social platforms, with special emphasis on news and information.
