For First Time in Modern Era, Living With Parents Edges Out Other Living Arrangements for 18- to 34-Year-Olds [REPORT]
Living with a parent is the most common young adult living arrangement for the first time on record
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Cross Screen, Forked Tongue [INSIGHT]
The notion of cross-screen media is well-heeled by now. There are different names for it. “People-based” is good, since that would make it “consumer-centric.” A “single view of the consumer” works, too.
Maximize Your TV Advertising Effectiveness [REPORT]
A strong ad that builds emotional and behavioral connections with consumers will not only help drive sales for the brand, but can also drive long-term brand loyalty and equity down the road.
Why Entertainment Marketers Have An Advantage With Experience Marketing
Why? As Creative Guerrilla Marketing says, “In the end, the goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.”
ESPN Deportes launches UEFA EURO 2016 Campaign “More Than Football” [VIDEO]
With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.
Grupo Gallegos named Digital and Social AOR for Hass Avocado Board
Grupo Gallegos announced that it has been named the digital and social agency of record (AOR) for Hass Avocado Board (HAB), the agriculture promotion group dedicated to endorsing consumption of Hass Avocados in the U.S.
Lone Star College brings in Lopez Negrete Communications as AOR
Lopez Negrete Communications has become the total market agency of record for Lone Star College.
HMO BACKtalk – The ChatSpot For Multicultural Marketers and Advertisers
In the recently released Hispanic Market Overview 2016, presented by Lopez Negrete Communications, I skewered Saatchi & Saatchi New York for their recently released “Born Bold” total market campaign for Baja California-based beer brand Tecate. By Adam R Jacobson
Podcasting? Why Now?
Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?
Mobile Shoppers Want to Be Able to See Products
Being able to see product pictures via a smartphone or tablet device is the most important mcommerce-related capability, according to US shoppers.
Understanding the Impact of Category Shopping Fundamentals
With convenience and preference driving behaviors and the paths consumers take to the register—whether virtual or traditional—it’s vital for brands and retailers to understand what’s actually influencing their choices.
Bellas sells Fiesta Broadway Festival
After 27 rewarding years as the producer of FIESTA BROADWAY, Los Angeles’ famous “Cinco de Mayo” street and music festival that entertained generations of L.A. Latinos through the streets of downtown Los Angeles, Peter Bellas has announced he has sold his company, All Access Entertainment, to a media executive from Anschutz Entertainment Group (AEG).
Lebron named VP of Creative and Digital at Edelman Miami
Edelman announced that Milton Lebron has joined the firm’s Miami office to develop the U.S. Hispanic creative and digital portfolio.
Their Generation: From Location to Listening Habits a Media Divide Exists According to Age
When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
Even During TV Time, Digital Devices Play Prominent Role
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.
Dunkin’ Donuts & Coca-Cola team up for COPA America Centenario
Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario.
Honey Bunches of Oats launches Voces con Dedicación
Honey Bunches of Oats announced the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes.
De Quesada named Account Director at Pinta Miami
Pinta recently appointed Krysten de Quesada to Account Director of its Miami office.
Cani named SVP – Executive Creative Director at LAPIZ
LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team.
When In Rome: Listen To Marketers, Explore Tech, Experiment [INSIGHT]
So what did we hear? Well, everything that you would think is on marketers’ minds. There are massive trust and transparency issues, there are questions about how to allocate budgets to “everything” when your budget can not possibly cover “everything,” there are concerns about measurement and challenges with agency ecosystems, and many more.
