Taking the Lead on Ad Production
It is imperative that marketing leaders understand their role in driving change toward a new content production strategy. By Jillian Gibbs, ANA Faculty
Article placement: Top News
118.4 Million TV Homes in the U.S. for the 2016-17 TV Season
The number of persons age 2 and older in U.S. TV Households is estimated to be 301.7 million, which represents an increase of 1.6% from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.
Univision and Fusion announces ‘RiseUp AS ONE’
Univision Communications Inc. (UCI) and the Fusion Media Group (FMG) announced ‘RiseUp AS ONE’ (#RiseUpAsOne) – a two-day event where a heavyweight lineup of artists, musicians, influencers and thought leaders will come together to celebrate music, diversity and unity through performances, talks and cultural expositions.
Loris named EVP & Executive News Director at Univision News
Univision News announced that Patsy Loris has been promoted to executive vice president of news and executive news director. In her new role, Loris will now lead the programming efforts for all Univision Network news shows, including the three editions of its national newscast, “Noticiero Univision” (evening), “Noticiero Univision Edición Nocturna” (late night) and “Noticiero Univision Fin de Semana” (weekend), the newsmagazines “Primer Impacto,” “Aquí y Ahora” and “Crónicas de Sábado” as well as the Sunday morning political show “Al Punto.” Executive producers for each of these news properties will now report directly to Loris. She will continue reporting to Daniel Coronell, president of Univision News.
Stress in the workplace can be relative
The Deloitte Greenhouse™ Experience team recently completed a survey asking more than 23,000 professionals about their stress levels at work and found statistically significant variation in how respondents react to workplace stressors. Overall, the majority of respondents reported modest levels of stress. Fourteen percent reported being stressed only rarely and 57 percent reported being stressed sometimes, while 26 percent reported being stressed often, and 3 percent reported being always stressed.
Cesar Conde: Hispanics, Transforming the Consumer Landscape [INSIGHT]
“The growth of Hispanics consumers can no longer be viewed as a population shift but rather an economic opportunity to grow your business,” said Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, during Nielsen’s 2016 Consumer 360 Conference in Las Vegas.
The Everything Guide to Millennials [REPORT]
Millennials are now every brand’s most important customers and every firm’s most relied-upon workers. They control over $600 billion in annual spending, and their changing tastes can make or break your company. If you want to survive, you need to immediately become an expert on this powerful generation.
Domenech named VP of Creative Strategy at Telemundo
Telemundo announced the promotion of Angel Domenech to Vice President of Creative Strategy. He will oversee the strategic creative approach, development and execution of the network’s high profile launches and overall branding initiatives for Telemundo Network. Domenech will report to Aileen Angulo-Merciel, Senior Vice President, Marketing and Creative, Telemundo.
Batista named National Sales Director for Variety Latino
Variety has hired Betsie Batista as National Sales Director for Variety Latino. Batista, who most recently led new business development for ESPN Multimedia Sales & Sponsorships, will be based in Variety’s Gotham offices where she will lead all of Variety Latino’s sales initiatives.
Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]
Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family closeness. Marketers will continue to win by using Culture, Values and Identity as major relevance platforms to connect brands at a deeper level with Hispanic Gen Zers.
2016 Perspective on Growing Hispanic Influence in America [REPORT]
Hispanic power and influence is surging: 50% of recent U.S. population growth has come from Hispanics and the U.S. Latino population is expected to double within the next two generations. And today’s significantly-younger, increasingly U.S. born, dynamic Hispanic population is shaping the American mainstream by maintaining strong ties to its cultures of origin, developing an “ambicultural*” personality that is at once entirely American and entirely of one’s culture of origin.
Using Social Media to Understand Hispanic Consumers
For years there was talk about the digital divide between Latino and white consumers. Not anymore. By David R. Morse and Karthik Praveen
Can You Detect When Digital Customers Are Struggling?
For marketers looking to decode the customer journey, understanding customer pain points can be helpful. According to April 2016 research, almost three-quarters of executives in North America said they have at least some capability to detect when and how digital customers are struggling.
Rio Olympics Grab Major Share Of Top Ad Categories
In the last two weeks, NBC’s Rio Olympics has garnered nearly half of the total national TV revenue of many top ad categories.
Transgender Inclusive Advertising [REPORT]
J. Walter Thompson Intelligence, the propriety research arm of J. Walter Thompson Worldwide, released a new study in partnership with the OPAM (Out Professionals in Advertising and Media) organization on understanding transgender inclusivity in advertising.
Taking the Lead on Ad Production
It is imperative that marketing leaders understand their role in driving change toward a new content production strategy. By Jillian Gibbs, ANA Faculty
Let’s Be Radical In 2017!
At this time of the year, many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans.
- And I ask you: why not be radical?
- Why not set aside a budget to test new ways of connecting your brand or your service with your consumers?
- Build a learning plan with these initiatives and explain to everyone that these plan elements are not to be touched by budget-cuts (so make sure the budgets are small so they “don’t matter”).
Creative destruction: Apple & Univision
By Gonzalo López Martí – Creative director, etc etc / LMMiami.com
- Some companies have courage.
- Aka cojones.
- Others don’t.
- Apple belongs to the former group.
- As does Univision.
Hispanic Gen Zers Influence Larger Purchases
All Gen Zers are hugely influential on their families and friends purchases especially across categories that directly impact their image such as in apparel, athletic shoes, school supplies, as well as in categories reflecting their taste preferences such as eating out, fast food and candies. The main difference uncovered by SSG’s Gen Z 1.0 is that Hispanic Gen Z has much greater influence than their counterparts on larger purchases like cars, trucks and technology products.
Breaking Out of the Cost Reduction Doom Loop
For many companies, cost reduction efforts become an endless downward spiral. As soon as one cost reduction program is completed, it’s followed by another. Competitors become locked in a race to the bottom, as price reductions predicated on cost reductions are countered by more cost-cutting from competitors to drive another round of price declines. Before you know it, the industry has shrunk and retailers, manufacturers and consumers alike all lose out on greater growth and access to greater innovation. By Jason Green, CEO, The Cambridge Group, and Dan Vucovich, former SVP, President U.S.,
The Hershey Co.
