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Why Hispanic Agencies Are Fading [INSIGHT]

Hispanics represent the fastest growing population segment in the country, a huge and growing buying power, with an undeniable over-indexing of numbers in multiple categories. The power and magnitude of this group makes success in any field requiring consumer support virtually impossible if not engaged appropriately. Yet, while the need to market to Hispanics increases the appeal for Hispanic marketing agencies is declining.  By Luciana Gomez

A Kick(back) In The Teeth — Are Agencies Working For Brands, Or Themselves?

Regular readers will know that I have always been very wary of kickbacks — the rebates given to big media buyers by media owners for booking plenty of volume. When I talk to pals who have worked at the big media buyers it’s always a topic of conversation. One has even gone so far as to claim that his new business is transparent with clients on kickback and puts the rebate back into buying more media.  by Sean Hargrave

The End Of Millennials

TBQH, not a day goes by that the subject of Millennials and who they are and what they want and why the olds should give a hoot about them doesn’t come up during multiple conversations. Whether it’s idle (and not-so-idle) chit-chat with co-workers in the office or random conversations with friends and strangers, it seems the entire world is positively obsessed with Millennials.

NGL MEDIA a programmatic Premium Video Supplier

NGL Media, a Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, has become the leading Hispanic programmatic premium video supplier in the industry servicing Fortune 500 advertisers, DSPs and Agency Trading Desks alike.

Mixed Moods: 2016 Begins With a Fair Amount of Variation in Consumer Confidence

Global consumer confidence edged up one index point to 98 in the first quarter of 2016, remaining relatively stable in the first quarter and slightly below the optimism baseline score of 100. The score reflects mixed confidence levels reported in every region, including some bright spots—particularly in the U.S., which showed resilience amid a fairly robust job market, and in the buoyant growth markets of India and Indonesia.

Uncommon Sense: A Roadmap for Growing Established Brands

Unlike new products, which have a relatively predictable path to growth, established products have a wide array of development paths to choose among. Mature brands will find themselves in a broader range of situations than new ones. When it becomes clear that your established brand needs investment to grow your circle of buyers, how do you know which path will work best for you?

A thoughtful look at marketing to Millennials [REPORT]

Regular readers of this blog will know that I question the hype surrounding marketing to Millennials. Are they really snake people or not? Given my skepticism it was refreshing to read Ola Mobolade’s Warc Best Practice paper on how to market effectively to Millennials.  by Nigel Hollis

Cross Screen, Forked Tongue [INSIGHT]

The notion of cross-screen media is well-heeled by now. There are different names for it. “People-based” is good, since that would make it “consumer-centric.”  A “single view of the consumer” works, too. 

ESPN Deportes launches UEFA EURO 2016 Campaign “More Than Football” [VIDEO]

With two weeks until the kickoff of UEFA European Football Championship, ESPN is debuting “More Than Football,” an integrated marketing campaign celebrating the world’s most competitive international soccer tournament. Starting June 10, the month-long event will feature 51 matches in 10 cities throughout France.

Podcasting? Why Now?

Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand?

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