2016 Digital Marketer [REPORT]

Experian Marketing Services released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues impacting marketers worldwide.

Am I overreacting here? You be the judge.

By Gonzalo López Martí        Creative director, etc  /  LMMIAMI.COM

  • Marketing & advertising trade pubs tend to be littered with manufactured press releases & carefully curated gossip.
  • It is not necessarily good or bad, it simply is.
  • It don’t hurt to ruffle some feathers every now and then though.
  • Hence my friend & benefactor Eugenio “Gene” Bryan, founder & editor of this prestigious media outlet, kindly asked me to bring a creative’s POV to his kingdom.
  • If possible, one devoid of makeup or sugarcoating.
  • The harsh truth with a playful tone.
  • Or, at least, the harsh truth as yours truly sees it.
  • If we want our industry to keep paying our mortgages we must keep it on its toes.
  • We must call into question our complacency, our tried & true conventional wisdom, our tired truisms.
  • While protecting the tenets of our culture and the cohesion of our community.
  • Every now & then, this mission requires to pick a fight.

Is TV vs. Digital Video a Close Race?

It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.

Why Brands Should Use More UGC

Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, “Content marketing is all the marketing that’s left.”

Is Digital Media Too Big To Fail?

Do you remember when digital budgets were considered “innovative”?  It wasn’t too long ago that the money spent in digital media was considered a test budget.  

Is CPG Advertising Boring The Industry To Death?

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.

Horowitz Research names Two Senior Directors

Horowitz Research has expanded its senior leadership team with two new additions. Mariana Diaz-Wionczek, PhD, joins the team as the new Senior Director of Research and Strategy, and Claire Dinaso has been named as Senior Director of Research.

AHAA Pulls Out all the Stops for Its Annual Conference and Focuses on the Future of Marketing

2016 is a big year for AHAA: The Voice of Hispanic Marketing – not only is the organization celebrating its 20th anniversary but it is putting on the most anticipated multicultural marketing conference of the year. AHAA 20/20: The Future in Focus, taking place at the Nobu Eden Roc Resort in Miami on April 18-20, acknowledges the tremendous growth of the past two decades but also lasers in on how exponential changes in technology and demographics are shaping the U.S. marketing landscape to today and tomorrow. AHAA has jam-packed the most buzzed about topics, such as demographic disruption, social native content, digital fraud, programmatic and ad blocking, into a powerful, three-day agenda.

Shorter Mobile Video Ads Resonate More Among Millennials, While Longer Ads Break Through with Consumers Age 35-54 [REPORT]

The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.

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