Spanish Language Radio pioneer, Julio Liberman passed

Spanish Language Radio pioneer, Julio Liberman, passed away on March 3rd. He was 87. Along with his brother, Jose and Elias, Julio purchased XEGM in Tijuana in the 60’s and extended its reach to Los Angeles. In 1974, they purchased KLVE in Los Angeles and flipped the format to Spanish. This was the first Spanish language station in Los Angeles, and only the second in the entire United States. The success of KLVE was the inducement for other broadcasters to launch similar Hispanic-community serving Spanish language stations, and for that, the industry and the Hispanic community are humbly indebted. Julio was the recipient of Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards, in 2013. He is the father of Entravision’s COO Jeff Liberman.

Unilever celebrates Latino Self-Expression

Unilever’s U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.

Nielsen acquires Pointlogic

Nielsen announced that it has completed its acquisition of Pointlogic, a marketing decision support systems that improve precision and allocation.

Afro-Latino: A deeply rooted identity among U.S. Hispanics [INSIGHT]

Identity for U.S. Hispanics is multidimensional and multifaceted. For example, many Hispanics tie their identity to their ancestral countries of origin – Mexico, Cuba, Peru or the Dominican Republic. They may also look to their indigenous roots. Among the many ways Hispanics see their identity is their racial background.

Top Five Ways to Engage the Mobile Respondent

“Mobile is everything” – connecting with consumers via these devices is also true when it comes to research. When speaking to your target, you need to speak to them in the way that resonates with them and today that’s likely to be mobile. The smaller screen may feel daunting at the outset but there’s a lot to be gained by making your research mobile-first. Here’s five tips to help you think about getting the most out of your mobile respondent.

A Passion For Innovation [INSIGHT]

Healthcare is evolving. It’s shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today’s consumer requirements. This is our passion. It’s the passion for innovation that we have for our work and the Point of Care. This drives us forward.

3 Tips For Effective Co-Branding

Co-branding has become increasingly popular as brands form alliances to attract new customers and maintain differentiation from the competition.

Kreutzberger “Don Francisco” and Telemundo create joint production company

Telemundo announced it signed a multi-year agreement with international media icon Mario Kreutzberger, better known for his stage name “Don Francisco.”  The unprecedented agreement includes the creation of a joint production company to develop and produce original content and formats for Hispanics in the United States and audiences around the world, across multiple platforms.

Will Advertising Be Dead by 2025? [INSIGHT]

It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.

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