Article placement: Top News

Univision The Winning Bidder For Gawker Media

Univision Communications, Inc.Univision Holdings, the nation’s biggest Hispanic-focused multimedia company, has emerged as the successful bidder for bankrupt digital media publisher Gawker Media.  Courtesy of Radio + Television Business Report

PR And Media Sales: Worlds Colliding [INSIGHT]

The media business, in the face of competition from Facebook and Google, is fighting for attention, eyeballs and advertising dollars.  And the challenges facing media sellers are becoming increasingly more complex, as our focus shifts from targeting audience “segments” to reaching individuals.  How can marketers and media brands continue to serve and succeed?

Publicity hounds. Live by the sword, etc etc Part 2

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • In the age of social white noise and constant chatter -aka “the conversation”-, maintaining a high profile seems to be the only way to keep careers alive.
  • Measurable results?    
  • Nobody cares about results, let alone attempting to measure them.
  • In corporate America, particularly in the marketing world, the revolving door swirls so fast it is simply impossible to know who’s responsible for what.
  • It is all about how you spin it and how you market yourself.

Latina@Work

At 80%, an overwhelming majority of Latina women surveyed feel that expressing cultural identity is important in the workplace, according to Latina@Work from Lieberman Research Worldwide.

TV GRPs: You’ve Had Good Run, But It’s Time For New Currency [INSIGHT]

TV has drastically evolved over the past 15 years now that viewers have more choices than ever, with hundreds of channels offered by cable providers, online video, streaming services, on-demand viewing and DVRs — all delivered via connected devices like smart TVs, tablets and smartphones.  TV advertisers have been buying media the same way for over 50 years, but now they have to make sense of the new landscape.  That means TV advertising measurement needs to catch up to the new landscape, too.

Social Platforms More Critical to the Success of Digital Video Campaigns [REPORT]

Results from a new Trusted Media Brands, Inc. study exploring the future of digital video found 65 percent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most important partners for digital video campaigns over video platforms (YouTube, Vevo); video demand side platforms or DSPs (Videology, Tremor Video); full episode players (Hulu, broadcast and cable digital properties); ad networks; publishers (BuzzFeed, Vice, Vox); and multichannel networks (Maker Studios, Awesomeness TV, FullScreen).

Migration in Puerto Rico: Is There a Brain Drain?

Given Puerto Rico’s long-term economic malaise and ongoing fiscal crisis, it is no wonder that out-migration of the Island’s residents has picked up. Over the past five years alone, migration has resulted in a net outflow of almost 300,000 people, a staggering loss. It would make matters worse, however, if Puerto Rico were losing an outsized share of its highest-paid workers.  By Jaison R. Abel, Giacomo De Giorgi, Richard Deitz, and Harry Wheeler

Diversity in Advertising: Kimberly-Clark Leverages Social to Spur Greater Inclusiveness

Lizette Williams: Social media has created a platform to bring this conversation to the forefront of the industry, which we never would have seen 10 or 20 years ago. It’s given a real voice to consumers, many who have historically been disenfranchised. We’ve seen this with platforms like Black Twitter and organizations like Latina Bloggers Connect. These diversity issues have become mainstream issues as a result.

London Summer Olympics US TV Ad Spend Reached $1.33 Billion, Rio Set to Break the Record?

The Games of the XXXI Olympiad are in full swing in Rio de Janeiro, marking the first time an Olympics has been held in South America. While the road to Rio has sometimes been filled with controversy and adverse publicity, it’s still the Summer Olympics and continues to attract a large viewing audience who are following on both TV and digital platforms.

Socialisssima launches

Norbi Zylberberg launched Socialisssima, a new start-up mindset agency based in Austin and focus on the multicultural market in the US.

Marketing Metrics Must Speak The Language Of Business

In the bid to be completely measurable and provide every figure a marketing executive could ever need, digital marketers are at the point of having an excel sheet worth of figures but not a whole lot of meaning. Many of the metrics I can think of are now turning into hygiene. Did my ad run, did it appear where it could be seen, did we keep it away from porn and was it actually seen by a human rather than a bot?

AARP’s new brand campaign looking for multi-generational Hispanic audience

In an innovative effort to increase brand awareness among U.S. Hispanics, the iconic 50+ giant AARP has launched a new, multi-generational and upbeat Spanish-language brand campaign, a national 360° multi-channel approach under the umbrella message: “Dedicarte a ti es hacer más por tu familia” (Doing more for yourself helps you do more for your family).

Hispanic Shoppers’ Outsized Interest in CPG E-commerce

IRI released findings from its latest HispanicLink study, with new information about Hispanic shoppers’ path to purchase CPG products and a particular focus on the group’s widespread adoption of e-commerce as a purchase channel.

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