Article placement: Top News

Endorsement deals & influencers: cons & pros

By Gonzalo López Martí    Creative director, etc. /  LMMIAMI.COM

  • As you well know, dear reader, I’m a firm believer in the power and traction of social media influencers.
  • Back in the pre-social media age, when we used to call them celebrity endorsers, they tended to be frowned upon under the logic that they could outshine the actual hero of an ad campaign: the product.
  • It was not unusual to end up with aided and unaided recall surveys of campaigns in which the celeb was more remembered than the brand.

Creating More Agile Operating Models In Consumer Goods [INSIGHT]

Consumer packaged goods (CPG) companies often operate on long held implicit orthodoxies—certain “truths” that dictate how they approach consumers, and how they make decisions. Now, in an increasingly volatile age, there are a number of new truths.

“Mobile is Everything” [INSIGHT]

“Mobile is Everything” – the tagline for this year’s Mobile World Congress is particularly apt given the conference, now in its 29th year, has swelled to a 100k+ attendee juggernaut that does actually cover “everything”.

The Simplicity Imperative [INSIGHT]

An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why?  

Radio 2016 – Appealing Far and Wide [REPORT]

Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.

Fuse to premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS

Fuse, a national television network for Latino and multicultural 18-34 audience, will premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS, an original special showcasing film shorts produced and directed by rising Latino filmmakers. The special will air on March 4 at 4 p.m. PT/ET.

Tecate exclusive beer of Golden Boy Promotions

Tecate announcedit has entered 2016 as the exclusive beer and presenting sponsor boxing’s biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.

Hispanic, black parents see college degree as key for children’s success

Hispanic and black parents place high value on a college degreeToday, 86% of Hispanic parents and 79% of black parents with children under 18 say it is either extremely or very important that their children earn a college degree. By comparison, about two-thirds (67%) of white parents say the sam

Habanos Festival in Cuba

The new edition of the Habanos Festival will feature an outstanding international musical line-up.

Social Listening Can Help Brands Derive Actionable Insights

For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”

Skip to content