3 Stats On Millennials, Teens, And Social Media
How can the importance of social media in Millennials and teens’ lives be stated?
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Millennials Will ‘Never Watch’ TV, So What Device Will They Watch While Multitasking?
What if I told you younger TV viewers would “never watch television” or “never going to get cable boxes”? You might ask: OK, what devices then– and how many?
Presidente Beer and Gente de Zona announce partnership
The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern United States.
PACO Collective celebrates 10 year anniversary
Chicago based PACO Collectivecelebrated 10 years in business, evolving from a Hispanic-focused multicultural marketing agency, to a cross-cultural agency with major clients on its roster, including ComEd, the Chicago Bears and the Chicago White Sox, among others.
Marino and Marrero join AIRE Radio Networks
AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately.
Univision Upfront 2016-2017
Univision Communications Inc. (UCI) hosted its annual Upfront presentation on May 17th to unveil its 2016-17 programming line-up and highlight how UCI’s comprehensive portfolio.
Telemundo & NBC Universo Upfront 2016-2017
In conjunction with NBCUniversal’s Upfront presentation, TELEMUNDO and NBC UNIVERSO announced a robust lineup of new programming for the 2016-2017 season
beIN SPORTS Upfront 2016-2017
beIN SPORTS announced upcoming programming plans, including enhanced broadcast strategies for both channels, beIN SPORTS and beIN SPORTS en Español, during its 2016 Upfront event.
CNN en Español Upfront 2016-2017
CNN en Español announced a new and enhanced lineup that continues to build on the network’s strategy of offering a multiplatform news network with fresh and original content, live breaking news programming, CNN Films and documentaries, CNN en Español Red Room, an interactive and social media space, and CNN en Marcha, a mobile interactive social media hub that travels to important venues all over the U.S.
Discovery U.S. Hispanic Networks Upfront 2016-2017
Discovery U.S. Hispanic announced its networks’ 2016-2017 Upfront slate, expanding on popular genres such as adventure and motors for Discovery en Español as well as home and family on the female-focused Discovery Familia.
4 Keys to Success in Translating Marketing Visions Into More Engaged Customers [REPORT]
Many executives have come to feel that rapidly evolving brand and agency roles and responsibilities are having a negative impact on business results, creating a series of challenges.
America’s Shrinking Middle Class: A Close Look at Changes Within Metropolitan Areas [REPORT]
The American middle class is losing ground in metropolitan areas across the country, affecting communities from Boston to Seattle and from Dallas to Milwaukee. From 2000 to 2014 the share of adults living in middle-income households fell in 203 of the 229 U.S. metropolitan areas examined in a new Pew Research Center analysis of government data.
Packaging Sells: Innovation Best Practices [Report]
Packaging remains one of the most underleveraged marketing tools—despite the fact that, when done right, it can generate a significant lift in forecasted sales revenue.
Schramm Marketing Group launches Fantástico
Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.
d expósito & Partners sponsors Esperanza Scholarship at Matrix Awards
New York Women in Communications, Inc. has announced the awardee of its Esperanza Scholarship, sponsored by d expósito & Partners, LLC, the New York-based Hispanic advertising and marketing agency.
NBCUniversal Telemundo Enterprises announces Digital Partnerships
Peter E. Blacker, Executive Vice President of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced a number of cutting-edge digital initiatives with industry leading content creators Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment.
2016 U.S. College Graduates value Culture over Compensation [REPORT]
The Class of 2016 is optimistic about their job prospects, despite a growing trend in underemployment, and seeking employers that offer meaningful work, ongoing learning opportunities and a fun workplace culture, according to a new study by Accenture on the workforce of the future.
How America Pays in 2016
Americans’ utilization of a wide array of payments options, and their demand for others, is driving innovation in the payments category.
What Types of Marketing Messages Do Women Prefer?
Nearly three-quarters (73%) of US female internet users say they at least sometimes receive marketing messages directed specifically to women. But 74% of respondents said they prefer messages that are gender neutral.
Club América partners with PRIMETIME Sports
Club América, Liga MX’s most-followed and most-victorious Mexican soccer club of all time, officially revealed part of its expansion plans into the United States for 2016 and beyond.
