Rolón named VP & GM of ESPN Deportes
ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes via television, online, print, radio and mobile.
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ALMA adds Sotelo and Del Amo
Alma appointed two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.
NBCUniversal Telemundo Enterprises presents Jennifer Lopez at TV Upfronts
NBCUniversal Telemundo Enterprises announced it will present global superstar, Jennifer Lopez at a private concert exclusively for its advertising clients on Monday, May 16, 2016 at 6pm at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate Telemundo’s successes this past year.
Hispanicize matters.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
- Year after year, Hispanicize gets bigger, better and louder.
- Bloggers are no longer the only raison d’être of it all.
- Technology, marketing, entertainment, music, entrepreneurship, politics, religion, cuisine.
- There’s something for everyone.
- Of course, everyone is selling something.
- Here’s what I bought & what I didn’t, should you care to know:
WebCityGirls REVEALS Secret with NEW Bilingual Life Concept! #BeNumberless – Your Life, Your Rules
Lynn started creating buzz for the launch of her initiative with a first hint of a SECRET using hashtag #SHHHwebcitygirls. 15-second videos generating 152K views from celebrities and influencers like Nacho, Giselle Blondet, María Marín, Gabriel Coronel, Lourdes del Río, Zuleyka Rivera, Ximena Cordoba, Orlando Segura, Erick Cuesta, Ingrid Hoffmann, J.Quiles, Gotay el Auténtiko, Los Pichy Boys, posted each day on social media helped evolve the promotional campaign that lead to the unveiling of #webcitygirlsSECRET: a New Bilingual Lifestyle Concept #BeNumberless (#SerSinNumero) an online movement.
Omnicom Media Group Reveals Details on Third Network
Omnicom Media Group announced the launch of its third agency network, Hearts & Science.
Hacking the Commuter Code: AM/FM Listeners
Even as in-car audio use continues to evolve, Americans remain “button punchers.” Nearly 75% of those who consume audio in the car are likely to switch at least occasionally over the course of their commute.
Digital best practice is still not being practiced
Brands are now spending huge amounts on digital advertising, be it desktop or mobile, search, display or video. And yet Millward Brown’s Brand Lift Insights results suggest that many advertisers have still not really cracked the code when it comes to creating effective digital ads.
On-Demand Demographics: VOD Viewing Across Generations [REPORT]
With the convenience and personalized benefits offered by on-demand program viewing, it’s no surprise that VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age.
Deconstructing Branded Content
Branded content is very effective, and it’s even more effective than traditional video ads. T
3 Reasons Brands Should Focus On Hispanics And African-Americans
The Consumer Confidence Index hit 92.2 in February, from a revised 97.8 in January, the Conference Board said. That’s lower than the 97.3 expected by analysts, and the lowest level since July, according to Thomson Reuters. We recently conducted our annual consumer sentiment study with readable base sizes of Hispanics, African-Americans, Asians, and non-Hispanic whites. A segmented view of the cohorts paints a different picture and emphasizes why 2016 is an ideal year to shift some spend to Hispanics.
Hallmark introduces Hallmark VIDA
Hallmark is transitioning its existing Spanish-language greetings line to a new lifestyle brand called Hallmark VIDA.
How Often Are US Consumers Watching Video on Their Smartphones?
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research.
Marketers Will Seize the Customer Experience by 2020
A study of nearly 500 chief marketing officers (CMOs) and senior marketing executives from around the world conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo, Inc., reveals that 86 percent of marketers say they will own the end-to-end customer experience by 2020.
5 Trends That Are Indicators Of Pending Change [INSIGHTS]
We just ended Q1 of 2016, and now we’re into the “Day” promotional spike season centered on Mother’s Day, Father’s Day, Graduation Day, etc. What we saw over the holiday and in Q1 was a concerted shift in use, practice and engagement across the board — but many of these shifts have upstream and downstream impacts on how we think of marketing today.
The Dirt On Cleaning: Men Share More Of The Load Than You Think
Dust and stains remain unavoidable adversaries for consumers worldwide.
Is Your Funny Ad Worth the Risk?
Humor is one of the riskiest bets in advertising.
More Than Two-Thirds of US Digital Display Ad Spending Is Bought Programmatically
Programmatic advertising continues to become more sophisticated, and spending via the media buying technique is growing, albeit at a decreasing pace. In our latest US programmatic forecast, eMarketer predicts that this year, more than two-thirds of all digital display advertising will be purchased programmatically.
Majority of Smartphone Users unhappy with Service and Ready to Switch Mobile Providers
More than half of smartphone users surveyed for the 2016 Accenture Screenager Report are dissatisfied with their mobile experience and are ready to switch mobile providers, according to the new report by Accenture.
Whatever Happened To Frequency Capping? [INSIGHT]
Sometimes in marketing and advertising you have to put out a question and admit that you’re not the best-placed person to answer it, but it’s worth asking all the same. As Samsung is crowned the most advertised brand on British television for March with 2486 ad minutes across 3,535 spots, is it only me wondering, is that a good thing? Or put it another way, the question I routinely drive my family mad with — what on earth has happened to frequency capping?
