Article placement: Top News

When In Rome: Listen To Marketers, Explore Tech, Experiment [INSIGHT]

So what did we hear? Well, everything that you would think is on marketers’ minds. There are massive trust and transparency issues, there are questions about how to allocate budgets to “everything” when your budget can not possibly cover “everything,” there are concerns about measurement and challenges with agency ecosystems, and many more.

Millennial Men Don’t Subscribe to a Traditional Male Identity

Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer’s Alison McCarthy spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and how brands can effectively engage with them.

How Media Find and Choose Their Sources [REPORT]

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapt incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

100 years in the making, Copa America will touch U.S. Hispanic’s most valuable passion point: Soccer [INSIGHT & INFOGRAPHIC]

Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders.  The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition.  By Vicente Navarro, VP of Business Development at AC&M Group

Top 10 Latino Creative Devices [INSIGHT]

As we were presenting work to a client a question came up: “Where is the Latino relevance in the execution?” Frequently, when presenting creative work for the Hispanic market, there is tension in trying to show something that is unique to Latinos in the work, and the question of whether or not you really need it.

Sourced traffic can spark Big Trouble for Marketers

Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).

República adds to PR Team

República announced the appointment of Lourdes Mateo de Acosta to the post of senior vice president of communications

Boehringer Ingelheim launches “Conoce a Don Francisco” Sweepstakes

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced that it is launching the “Conoce a Don Francisco” sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company’s “Cuida Tu Don” initiative.

NBC Universo Upfront 2016-2017

NBC UNIVERSO announced the return of the network’s first original scripted series created for the U.S. Hispanic market, “El Vato” Season 2, starring regional Mexican singer, El Dasa during Upfront week.

Should CEOs Be Creative Directors?

Few people would answer “yes” to this question—yet that’s the current state of package design at many consumer products companies.

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