In the age of amplification of social influence through digital channels, brands that remain rooted in the advertising age face an existential threat in the digital age. Social platforms are designed to connect people, not sell products. And brands that embrace people’s stories (not product testimonials) are the ones that successfully drive social engagement.
At the beginning of 2016, marketing professionals made a variety of predictions (link is external) about the future of digital marketing. Some of the most notable forecasts pointed to the increasing importance of data collection, video advertising, virtual reality, and live streaming.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Could Latinos 50+ be turning into one of the most alluring subsegments of the U.S. Hispanic Market? What defines them and what ails them? What makes them a force, armed with disposable income, marketers should contend with moving forward? Louis Maldonado, of d expósito & Partners, wrote the White Paper: Latinos 50+: A shift in mindset and priorities.
In part one of this two-part series, I addressed the buying power of Latinos and the different segments of this evolving market. I also debunked the myth that Latinos are of meager means. Today, let’s address two more myths about Latinos and their shopping preferences. By Brenda Storch, Director, Social Media, Epsilon
These are turbulent times for marketers. The digital revolution is transforming the consumption of media. People under 35 watch as much video content as their parents do, but less than half of it is live television. In the United States, more than a third of all video content is now viewed online, much of it on mobile devices. Millennials spend 15 hours a week on their smartphones, and 89 percent check their work email outside of normal working hours. They are likely to trust the views of their peers and social-network connections over those of media professionals. By Cody Butt / McKinsey & Company.
The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. Upstarts question the safety of ingredients, the integrity of the supply chain, and the sanctity of long-held business models. Consumers have new expectations of brands, with 62 percent saying they refuse to buy a brand if it fails to meet its obligations to society. By Richard Edelman- President and CEO / Edelman
Delivering on its well-received campaign theme, “Siéntete Seguro™,” created by d expósito & Partners, Amica – a new and already familiar marketer in the U.S. Hispanic Market – is launching a 360°, multi-disciplinary brand repositioning, which now adds Media to the agency’s responsibilities.
Many folks in the media business accept at face value the false narrative that young people (aka Millennials) have stopped listening to radio. It’s easy to fall for this trope if you aren’t paying close attention to what Millennials value in terms of content. If you are paying close attention, The facts suggest otherwise.
Most hotel brands demonstrate stronger brand equity than airline, cruise and online travel service brands, according to The Harris Poll® 2016 EquiTrend® Study.
Gabriel Torres joins Sprint as president of the New England Region. Based in Boston, Mass., he will be responsible for sales strategy, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer.
The Latin American Music Awards pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the traditional format of the “American Music Awards,” the world’s biggest fan-voted award show.
La Cumbre, a Latino community organization in Rochester, New York, is encouraging all Latino artists in the Upstate New York region to register for La Cumbre’s Latino Artist and Arts Organization Directory, a “go to” resource for the area.
Survey findings released rom Ogilvy Media Influence’s first-ever global survey of over 200 reporters and editors found that 72 percent of respondents agree that traditional media outlets are the most trusted news sources.
Influencer marketing is rapidly gaining popularity among brand marketers, and according to April 2016 research, nearly three-quarters of US marketers cite ongoing ambassadorships as one of the most effective uses of influencers.
Eleanor Roosevelt once said, “Great minds discuss ideas.” Yet, one of the most frequent complaints we hear from advertising agencies and internal creative teams is that most marketers cannot recognize good creative ideas at their seminal state. By Roderick M. McNealy, ANA Faculty
Nearly two-thirds (64%) of working millennials say they will never accumulate $1 million in savings over their lifetime, according to the Wells Fargo Millennial Study.
WPP’s GroupM trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time
Becoming a great client for agencies is not easy, but it is necessary. It’s no coincidence that successful brands are known to be great clients. By Bruno Gralpois, ANA Faculty
Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored, as explored in a new eMarketer report, “Cracking Cross-Device Attribution in 2016:
