WPP’s GroupM trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time
Becoming a great client for agencies is not easy, but it is necessary. It’s no coincidence that successful brands are known to be great clients. By Bruno Gralpois, ANA Faculty
Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored, as explored in a new eMarketer report, “Cracking Cross-Device Attribution in 2016:
As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We can also expect major changes in the leadership at some of the biggest media players in the U.S. market, such as Fox News — and Yahoo, now that it is merging into Verizon/AOL.
Telemundo Deportes revealed its team of presenters, announcers and commentators for the Rio 2016 Olympics today, featuring more than 25 well-known figures in sports journalism who will cover the games for TELEMUNDO, NBC UNIVERSO and Telemundo Deportes digital properties.
New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing Report—Summer.
Saying shopper marketing should be fully integrated and strategic is easy. Making it happen is a different story.
Though Generation Z is fast approaching the workforce, millennials are still a force to be reckoned with. Millennials, who just a few years ago were graduating from college and filling out corporate staffs, are now in the C-suite. There are already a plethora of millennial CEOs, and the question of how to engage Millennials (those of us who are not yet CEOs) is becoming more prudent and urgent than ever.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
MarketVision has been awarded marketing AOR for ValoraLife, a way to buy life insurance online that was inspired by Latino-market insights. Backed by MassMutual, ValoraLife.com launched in June in Houston.
Storytelling may be one of the most overused words in marketing. It’s being treated like it’s something new when, in fact, it’s as ancient as the human race. And nothing’s changed since the beginning of time, except now there are more variables that could detract or change your brand’s story.
In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths. With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become an undeniable force. By: Brenda Storch, Director, Social Media / Epsilon
Media is the largest marketing expenditure at many companies and, simply stated, advertisers should be responsible for assuming greater internal stewardship of their media investments. By Bill Duggan, Group EVP, ANA
The once fast-growing consumer goods industry has been on a journey of slimming down in recent years, with cost cutting and cost management as the primary focus.
Roughly half of US ad agency professionals said their clients are most interested in advertising on spot TV or spot cable—more than any other medium including digital, mobile, streaming video and radio, April 2016 research revealed.
Data refers to the information you gather about the consumer. While much of that data is useful, if you look at data in a vacuum, it is far less valuable than when you factor in the context, which provides a dimension that gives meaning to the data which otherwise may not be clear.
The threshold of having a successful engagement with consumers on social media is constantly on the rise. Like for most things, there is no correct way to approach this task however, it is important to keep some key principles in mind such as: having a grasp of consumer insights, being fluent in Internet culture, staying true to the brand and being tech savvy.
A new digital consumer satisfaction index offers an innovative global tool to understand how consumers make connections with a brand leading up to their final decision to either engage and purchase something or go elsewhere.
A ton has been said and written about what and how teens share in the digital realm. Trillions of electrons (conservatively) have been dedicated to teens, privacy and intimacy but there are other ways to think about these issues, and an interesting alternative came my way the other day.
Verizon and actress Gina Rodriguez kicked off Bienvenido a lo Mejor, a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles.
