Article placement: Top News

Circulo Creativo moves USH Ideas Awards Competition

The Circulo Creativo has decided to move their creative competition to later in the year, meaning the awards show will no longer coincide with the AHAA conference but will take place in the fall. Additional details about the fall event are not now available.

A Balancing Act: Programmatic Advertising Vs. Content Marketing In Consumer Media

With new programmatic solutions cropping every day, everyone — agencies, publishers and clients alike — is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?

Lopez Negrete wins Big at American Advertising Federation – Houston Chapter Awards

Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.

Is speaking Spanish necessary to be Hispanic? Most Hispanics say no

Most Hispanics say speaking Spanish not necessary to be considered HispanicRubio’s confrontation with Cruz, who recently became the first Hispanic to win the Iowa caucuses, was interpreted by some as a challenge to how much Cruz belongs to or identifies with the Hispanic community in the U.S. (It’s worth noting that this is not a new tactic. Hispanic Democrats have been confronted before by fellow Latinos in a similar way.)

Bro appeal: @DanBilzerian & @DjKhaled coming to a screen near you.

By Gonzalo López Martí    Creative director, etc / LMMIAMI.COM

  • Why does Dan Bilzerian, aka the king of Instagram, have 16 million followers on said social platform?
  • Plus 10 million fans on Facebook and some 1.5 million followers on Twitter?
  • Why does DJ Khaled, né Khaled Mohamed Khaled and also known as the king of Snapchat, reigns over 6 million followers?
  • Plus 3 million on Instagram and another 3 million and change on Twitter?
  • Bilzerian, a supposedly filthy rich man child with a penchant for professional poker, weight lifting, sex workers of the female gender, wild weekends in Vegas, exotic cars, private jets and helicopters, recreational intoxicants, assault weapons and lightweight artillery is in his mid 30s.
  • Khaled, a chubby teddy bear with protruding manboobs, is a former radio deejay and current hip hop record producer slash urban lifestyle impresario in his early 40s.
  • Their teenage years are far behind yet they both seem to have a keen intuitive ability to master social media content creation with off-the-charts results.

Mobile Location Data Guide [REPORT]

The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence have released the IAB Mobile Location Data Guide for Publishers, providing comprehensive information for publishers looking to tap into the power of geo-marketing.

Finding Opportunities in Podcast Advertising

“Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following. Podcast advertising makes up a small share of overall digital spending, but it is worth doing when well targeted. eMarketer’s Rebecca Chadwick spoke with Mark Book, vice president and director of social content for agency DigitasLBi, about how advertisers can take advantage of this channel.

A Unique Generation

Gen Z is pre-programmed to aspire to independence and individuality. They were raised by Xer parents who were known for their self-reliance in their own youth and wanted to instill the same qualities in their children. As young kids, Z’s were pushed to find their own way; this is in contrast to Millennials, who were heavily supported by helicopter parents.

The ‘Live Now’ Mentality: Post-Recession Short-Term Thinking And Spending Habits

Millennials entered the workforce during a time of high financial insecurity, triggering long-term risk of economic instability, their shift towards short-term financial thinking and a “Live Now” mentality that focuses on living in the moment and prioritizing quality of life over money. It has opened the door for marketers to become trusted partners by helping this group satisfy their short-term goals, so there is an established relationship by the time Millennials start thinking about their future.

A Less-Disruptive Advertising Future [INSIGHT]

What goes into an ad?  This question used to be simple, but in today’s world, the lines are blurring between content and ads. How can we find a more harmonious way to co-exist and to bring advertising back to a state of approval, or even enjoyment, for the general consumer?

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