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The Power Of Tribes In Sports

Tribes were best explained in author Seth Godin’s 2008 book of the same name, when he described them plainly as “any group of people, large or small, who are connected to one another, a leader, or an idea.” By this definition, everyone you know is a participant in countless tribes.

The Demise Of Brand-Building [INSIGHT]

And one of the challenges of change is to filter what is happening now from what is important. This is a challenge we face in our everyday lives (I want to check “Clash of Clans” now, but getting my weekly MediaPost contribution written is important!). It is a challenge we —  people in the marketing ecosystem — face all the time.

“Ponle Acento” to 2016 MLB

The 2016 season fror Major League Baseball’s Spanish-language campaign “AQUÍ” (literally, “HERE”) showcases how Latino players have put their mark on the game both on and off the field.

Lifelong Learning and Technology [REPORT]

A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits, but place-based learning remains vital to many and differences in education and income are a hallmark of people’s learning activities

The aspirational delusion.

By Gonzalo López Martí    – Creative director, etc.  /  LMMIAMI.COM

  • I once asked the marketing manager of a massive global brand whose responsibilities included the largest Spanish-speaking country in the world why their campaigns aimed at said nation always depicted upper class Caucasians when the vast majority of their customers is working class and “ethnic”.
  • This individual was, pro’bly still is because he proved to be very good at it, in charge of marketing efforts for the type of edible product you buy with chump change you fish from the bottom of your pocket.

NBCUniversal Hispanic Group launches “Movimiento” social movement to expose the next generation of multicultural storytellers

NBCUniversal Hispanic Group announced, “Movimiento” a social-first movement based on CultureFirst™– a first-of-its-kind report on U.S. Latinos from NBCUniversal’s consumer insights practice, The Curve Report, in collaboration with Telemundo – research findings exposing the next generation of multicultural storytellers, artists, filmmakers, social media stars and more.

How Advertising Works Today

The Advertising Research Foundation (ARF) announced the findings from its How Advertising Works research, based on over 5000 campaigns, 12 years of data, and $375B in advertising spend in 41 countries across over 100 categories.  

Marketing that connects

Fast-moving digital technology has driven almost continuous change in attitudes, behavior and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.

What Marketers Should Know About Today’s Ever-Expanding Technology Landscape

Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what’s new and what’s changing in marketing technology.

Urban world: The global consumers to watch

Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 2015 to 2030.

More than Half of Asians in U.S. Have a Bachelor’s Degree or Higher

The percentage of Asians in the U.S. with a bachelor’s degree or higher rose to 54 percent in 2015, up from 38 percent in 1995, according to a new report from the U.S. Census Bureau. In addition, Asians and non-Hispanic whites were more likely to hold a bachelor’s degree or higher when compared with blacks and Hispanics.

Arakelian named SVP of Talent Management at Telemundo

Telemundo announced  the appointment of Mara Arakelian to Senior Vice President of Talent Management. In her role, she will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC UNIVERSO and the Digital platforms. 

2016 U.S. Cross-Platform Future in Focus [REPORT]

The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.

What Does It Mean to Watch TV in Today’s Multi-Screen World?

The Council for Research Excellence (CRE) today unveiled findings from a pair of research studies designed to help answer the question of what it means to watch TV in today’s multi-screen world. The two studies, one on concurrent platform usage and the other a longitudinal ethnography, were discussed in detail at an event in New York attended by senior media research professionals from networks, local stations, syndicators, advertisers and agencies.

Audio’s Growing Ratings and Enhanced Encoding

Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.

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