Shorter Mobile Video Ads Resonate More Among Millennials, While Longer Ads Break Through with Consumers Age 35-54 [REPORT]
The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.
Every state and city in the United States has the opportunity to further gender parity, which could add $4.3 trillion to the country’s economy in 2025.
Azteca America kicked off the New York leg of its “Game On!” 2016-2017 Upfront tour by announcing a roster of entertaining family game shows, adventure reality programming, thrilling dramas and spectacular sporting events as well as innovative ways to reach consumers through a new advertising production arm.
Perhaps it’s time for agencies to collectively gain the ability to listen clearly to what marketers want. Because last week a number of very senior marketers were very clear about their wishes.
ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes via television, online, print, radio and mobile.
Alma appointed two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.
NBCUniversal Telemundo Enterprises announced it will present global superstar, Jennifer Lopez at a private concert exclusively for its advertising clients on Monday, May 16, 2016 at 6pm at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate Telemundo’s successes this past year. 
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
Lynn started creating buzz for the launch of her initiative with a first hint of a SECRET using hashtag #SHHHwebcitygirls. 15-second videos generating 152K views from celebrities and influencers like Nacho, Giselle Blondet, María Marín, Gabriel Coronel, Lourdes del Río, Zuleyka Rivera, Ximena Cordoba, Orlando Segura, Erick Cuesta, Ingrid Hoffmann, J.Quiles, Gotay el Auténtiko, Los Pichy Boys, posted each day on social media helped evolve the promotional campaign that lead to the unveiling of #webcitygirlsSECRET: a New Bilingual Lifestyle Concept #BeNumberless (#SerSinNumero) an online movement.
Omnicom Media Group announced the launch of its third agency network, Hearts & Science.
Even as in-car audio use continues to evolve, Americans remain “button punchers.” Nearly 75% of those who consume audio in the car are likely to switch at least occasionally over the course of their commute.
Brands are now spending huge amounts on digital advertising, be it desktop or mobile, search, display or video. And yet Millward Brown’s Brand Lift Insights results suggest that many advertisers have still not really cracked the code when it comes to creating effective digital ads.
With the convenience and personalized benefits offered by on-demand program viewing, it’s no surprise that VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age.
Branded content is very effective, and it’s even more effective than traditional video ads. T
The Consumer Confidence Index hit 92.2 in February, from a revised 97.8 in January, the Conference Board said. That’s lower than the 97.3 expected by analysts, and the lowest level since July, according to Thomson Reuters. We recently conducted our annual consumer sentiment study with readable base sizes of Hispanics, African-Americans, Asians, and non-Hispanic whites. A segmented view of the cohorts paints a different picture and emphasizes why 2016 is an ideal year to shift some spend to Hispanics.
Hallmark is transitioning its existing Spanish-language greetings line to a new lifestyle brand called Hallmark VIDA.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research.
A study of nearly 500 chief marketing officers (CMOs) and senior marketing executives from around the world conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo, Inc., reveals that 86 percent of marketers say they will own the end-to-end customer experience by 2020.
We just ended Q1 of 2016, and now we’re into the “Day” promotional spike season centered on Mother’s Day, Father’s Day, Graduation Day, etc. What we saw over the holiday and in Q1 was a concerted shift in use, practice and engagement across the board — but many of these shifts have upstream and downstream impacts on how we think of marketing today.
Dust and stains remain unavoidable adversaries for consumers worldwide.
