100 years in the making, Copa America will touch U.S. Hispanic’s most valuable passion point: Soccer [INSIGHT & INFOGRAPHIC]
Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders. The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition. By Vicente Navarro, VP of Business Development at AC&M Group
As we were presenting work to a client a question came up: “Where is the Latino relevance in the execution?” Frequently, when presenting creative work for the Hispanic market, there is tension in trying to show something that is unique to Latinos in the work, and the question of whether or not you really need it.
Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).
República announced the appointment of Lourdes Mateo de Acosta to the post of senior vice president of communications
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100% of America’s Upscale consumers’ growth between 2011 and 2014 came from Multicultural Upscale HHs whereas White Non-Hispanic (WNH) Upscales declined. 
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The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern United States.
Chicago based PACO Collectivecelebrated 10 years in business, evolving from a Hispanic-focused multicultural marketing agency, to a cross-cultural agency with major clients on its roster, including ComEd, the Chicago Bears and the Chicago White Sox, among others.
AIRE Radio Networks, a division of Spanish Broadcasting System, announced the appointments of Michelle Marino to Senior Vice President of Network Sales, and Erika Marrero to Vice President of Network Sales, reporting to Elisa Torres, Head of AIRE Radio Networks, effective immediately. 
Univision Communications Inc. (UCI) hosted its annual Upfront presentation on May 17th to unveil its 2016-17 programming line-up and highlight how UCI’s comprehensive portfolio.
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