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How Hispanic Gen Z Will Change Everything

Marketers have focused on millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of millennials turn 21 and graduate from college, it’s time to turn our attention to next major consumer group – those under 21.  By Jose Villa / Sensis

Are Americans Watching the Republican or Democratic Debates—or Both?

It’s no secret that when it comes to politics, passions run high—among the candidates, as well as the potential constituents themselves! And this year’s election cycle so far has been especially heated, with ardor amped up and political intrigue at what seems like all-time highs.

Building better brand experiences in the Touchpoint Revolution [INSIGHT]

It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are interested in buying complete, off-the-shelf, pre-defined customer journeys. In an era of personalisation, they want to assemble their own: using the touchpoints of their choosing for the purposes of their choosing and at the moments of their choosing.

Enculturation, Assimilation and Acculturation

Regardless of the country of precedence, all immigrants to the United States go through a process of acculturation and assimilation. Changes generated in the process of acculturation are important in order to understand the profound differences in the subgroups that make up the Hispanic population. While many aspects of culture are subject to changes as part of the acculturation process, the deep structure of a culture is much more resistant to change.  By Maria Fernanda Bayona Arevalo / Florida State University

Value of a Digital Ad [REPORT]

The report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how the application of validated impressions can provide a richer, more accurate view of these measures to drive advertising effectiveness.

Case Study: Local Broadcast Campaign Drives Auto Engagement [REPORT]

The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.

AHAA brings Billion-Dollar Filmmaker to 2016 Annual Conference

One of the most influential Latino filmmakers is joining a powerful roster of CMOs, authors, entertainers, media executives and researchers who are at the forefront of change and innovation in their industries. AHAA: The Voice of Hispanic Marketing is excited to announce its latest keynote speaker at its Annual Conference at the Nobu Eden Roc in Miami: Roberto Orci, the billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films.

Reined in by family, Hispanic teens look to digital to help define themselves

Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA.  The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with the up and coming Hispanic teen segment.  By Captura Group

Gustavo Martínez. Mauricio Sabogal. What were they thinking? What should we think?

By Gonzalo López Martí – Creative director, etc – LMMIAMI.COM

  • As you might have read in Adweek, Adage, the New York Post, etc, etc, Gustavo Martínez, JWT’s worldwide chairman & CEO, is in trouble.
  • Big trouble.
  • The accusations are simply too serious.
  • If you ask me his career in the rarefied stratosphere of the ad racket is over.
  • Deservingly or not.
  • Even if he manages to prove his innocence and win in court, the whole snafu is so toxic that he will have to step down sooner rather than later.

B2B PR – Sell the company first

PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer PR campaigns because you must sell the company first and the product or service second.

Is B2B PR for you?

It takes a special kind of person to be successful in business-to-business (B2B) public relations. They need to be ambitious, excited at the prospect of understanding how companies operate, detail-oriented, creative and (in agencies at least) highly organised and efficient.  By Heather Baker, @TopLineFounder

Marketing for B2B vs. B2C – Similar but Different

Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to people, right?

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