Digital Multitasking Set to Be an Olympic Event
Even when it comes to communal TV experiences, second screens are highly likely to impinge upon viewing habits.
Article placement: Top News
Corinthians fans sing brand jingles to help their team
Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters. During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.
Mexicánicos S3 premieres, while Texas Trocas starts filming a new season on Discovery en Español
This month, the talented Mexican mechanic Martín Vaca, star of the popular Discovery en Español automotive series, MEXICÁNICOS, and his team, are back with new challenges and more of the incredible transformations that have captivated Hispanic audiences for two consecutive seasons.
Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?
Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources and payroll were automated and data-based. Customer service functions were transformed by call center management software, then CRM. Sales organizations were supported by sales force automation systems, then CRM as well.
Hispanic Millennials Seek a Cultural Connection at Grocery [INSIGHT]
Millennials are more “multicultural” than any previous generation. In the U.S., approximately 40% of the generation identify as Hispanic, African-American or Asian American. And over a quarter of all U.S. Millennials are first- or second-generation immigrants—many of whom have strong ties to their global origins.
Pinero named Senior Digital Director at GroupM Multicultural
GroupM announced that GroupM Multicultural, its unit charged with integrating and negotiating multicultural business across GroupM’s umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.
Julie Mendez has passed
Julie Mendez, Associate Vice President of Tractenberg & Co. and board member of the New York chapter of the Hispanic Public Relations Association (HPRA-NY), passed away at the age of 33.
Hispanics will outspend millennials by 2020: Morgan Stanley
Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals of the millennial demographic by 2020, Morgan Stanley analysts said Monday. By Tonya Garcia / MarketWatch
Sprint: The Last Emoji [Background Movies]
“The Last Emoji” is a sculpture made from a junkyard wreck that warns Miami drivers of the dangers of texting and driving. Created by Coconut Grove, FL based ALMA.
Branded Integration Survey [REPORT]
Online survey among US adults ages 18 and over who work full-time in the marketing/ advertising industry. To qualify for the survey, respondents had to be decision makers/ representatives for a specific brand, or work for an agency that is responsible for making decisions on behalf of brands.
Why the customer experience matters [PODCAST]
A company’s relationship with its customers is about much more than improving product ratings or decreasing wait times. Understanding the customer journey is about learning what customers experience from the moment they begin considering a purchase, and then working to make the journey toward buying a product or service as simple, clear, and efficient as possible.
Marketers’ Analytics Strategies Extend to the C-Suite
Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience. In fact, many organizations place such high value on data and analytics that primary responsibility for the function lies with the company CEO.
First-Time Moms, Experienced Moms – Speak Their (Different) Languages
Motherhood stages are not created equal. I find it troubling when the term “mom” is all-encompassing and when “moms” are viewed as a singular unit. The transformation from when I had my first daughter 10 years ago to my son two and half years ago is astounding. As a first-time mom I made all my baby food, nursed until she was 12 months and took sign language classes. Conversely, my third child was bottled-fed, ate jarred baby food and his only sign language has come from watching “Sesame Street.” And I’m okay with it.
Best Practices In Experiential Marketing — Making Brands The Event
We have a saying at our agency that goes, “Don’t just take brands to the event, make brands the event.” The first time you read it, it can feel like the sort of silly too-clever marketing lyricism that most people roll their eyes at when it comes from anyone but Don Draper. But the truth is, there’s a good deal of sincerity behind it. Today’s consumers — call them millennials, if you really, really have to — value doing over owning. That is a conclusion reached time and time again by esteemed publications and universities alike.
Leading Global Media Agency Dismisses Effectiveness Of Digital Media [INSIGHT]
Last week, Group M released a report called “Interaction 2016”. In it, GroupM shares a laundry list of issues with digital media that we have been debating here at the Online Spin and elsewhere for a very long time. Group M shares global numbers it collected concerning ad blocking, fraud, viewability and a whole range of related issues. And with regards to the growing budget share of digital media, Group M questions “the effectiveness of these investments.”
Digital Video Ad Spending Soars, Budgets Coming Mainly From TV
Ad spending on original digital — both desktop and mobile — programming has more than doubled since 2014, and those budgets have come primarily out of television, according to findings of a survey of advertiser and agency executives released this morning by the Interactive Advertising Bureau (IAB).
Television Advertising and Online Shopping [REPORT]
Media multitasking competes with television advertising for consumers’ attention, but may also facilitate immediate and measurable response to some advertisements. This paper explores whether and how tele-vision advertising influences online shopping.
The Invisible Ones: How Latino Children Are Left Out of Our Nation’s Census Count [REPORT]
This report, from Child Trends and the NALEO Educational Fund, describes the extent to which young Latino children are missed in the census count, and steps that can be taken to reduce that risk in 2020.
What Race Are Hispanics? [INSIGHT]
Writer Richard Rodriguez calls Richard M. Nixon the inventor of Hispanics. His logic? In 1972, Nixon signed a federal mandate called Statistical Directive 15, establishing the current system of classifying Americans into five racial or ethnic groups: White, African American, American Indian / Alaska Native, Asian / Pacific Islander, and Hispanic. In Rodriguez’s words: “I have traveled throughout Latin America and I have looked for Hispanics. Everyone tells you there are no Hispanics there. Essentially, the whole category of the Hispanic is in fact an American fabrication.” By David Morse / New America Dimensions
Astroturfing. So you thought grassroots is always greener on social media, huh? Think again.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Would you accept it if, say, your advertising or PR agency offered you an astroturfing campaign?
- I’m sure you’ve heard the pitch.
- It goes somewhat along these lines: “… we have a team of influencers ready to open the floodgates and plug your product, service or brand. Just say the word, write the check and we’ll pull the trigger.”
- According to the British daily The Guardian* “astroturfing is the attempt to create an impression of widespread grassroots support for a policy, individual, or product, where little such support exists. Multiple online identities and fake pressure groups are used to mislead the public into believing that the position of the astroturfer is the commonly held view…”
