Díaz-Balart to co-anchor Local news at Telemundo 52 in LA
Emmy-award winning journalist José Díaz-Balart will be based in Los Angeles the week of May 9-13, where he will co-anchor Telemundo 52 Los Angeles / KVEA’s local weekday newscast, Noticiero Telemundo 52 at 6 PM, alongside local news anchors Julio Vaqueiro and Ana Patricia Candiani, while continuing to present, also from Los Angeles, the “Noticiero Telemundo” national newscast at 6:30 PM/5:30 C in collaboration with María Celeste Arrarás. Díaz-Balart’s visit to Los Angeles comes just weeks before the California primaries in an election season in which the Hispanic community has played a critical role.
Chapter 10 of my first book, The Global Brand, is titled ‘Balancing brand strength and business efficiency’ and explores the inherent tension between the two qualities. My proposition was that adopting a global, one-size-fits-all approach can undermine local effectiveness in favor of efficiency. by Nigel Hollis
The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business.
Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail. By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV) — up from 44% in 2013, and 24% in 2010.
The teen birth rate in the U.S. is at a record low, dropping below 25 births per 1,000 teen females for the first time since the government began collecting consistent data on births to teens ages 15-19, according to a new report from the National Center for Health Statistics. By Eileen Patten and Gretchen Livingston
Even when it comes to communal TV experiences, second screens are highly likely to impinge upon viewing habits.
Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters. During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.
This month, the talented Mexican mechanic Martín Vaca, star of the popular Discovery en Español automotive series, MEXICÁNICOS, and his team, are back with new challenges and more of the incredible transformations that have captivated Hispanic audiences for two consecutive seasons.
Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources and payroll were automated and data-based. Customer service functions were transformed by call center management software, then CRM. Sales organizations were supported by sales force automation systems, then CRM as well.
Millennials are more “multicultural” than any previous generation. In the U.S., approximately 40% of the generation identify as Hispanic, African-American or Asian American. And over a quarter of all U.S. Millennials are first- or second-generation immigrants—many of whom have strong ties to their global origins.
GroupM announced that GroupM Multicultural, its unit charged with integrating and negotiating multicultural business across GroupM’s umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.
Julie Mendez, Associate Vice President of Tractenberg & Co. and board member of the New York chapter of the Hispanic Public Relations Association (HPRA-NY), passed away at the age of 33.
Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals of the millennial demographic by 2020, Morgan Stanley analysts said Monday. By Tonya Garcia / MarketWatch
“The Last Emoji” is a sculpture made from a junkyard wreck that warns Miami drivers of the dangers of texting and driving. Created by Coconut Grove, FL based ALMA.
Online survey among US adults ages 18 and over who work full-time in the marketing/ advertising industry. To qualify for the survey, respondents had to be decision makers/ representatives for a specific brand, or work for an agency that is responsible for making decisions on behalf of brands.
A company’s relationship with its customers is about much more than improving product ratings or decreasing wait times. Understanding the customer journey is about learning what customers experience from the moment they begin considering a purchase, and then working to make the journey toward buying a product or service as simple, clear, and efficient as possible.
Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience. In fact, many organizations place such high value on data and analytics that primary responsibility for the function lies with the company CEO.
Motherhood stages are not created equal. I find it troubling when the term “mom” is all-encompassing and when “moms” are viewed as a singular unit. The transformation from when I had my first daughter 10 years ago to my son two and half years ago is astounding. As a first-time mom I made all my baby food, nursed until she was 12 months and took sign language classes. Conversely, my third child was bottled-fed, ate jarred baby food and his only sign language has come from watching “Sesame Street.” And I’m okay with it.
