Bongiovanni named Director Of Earned Media at Saatchi & Saatchi Los Angeles
Saatchi & Saatchi Los Angeles announced that Romina Bongiovanni as Director of Earned Media.
Article placement: Top News
¡HOLA! MPRM launches
MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.
Who Gets the Most out of Mobile?
The mobile audience is not homogeneous, according to November 2015 research. And the way different groups rely on their mobile devices translates to different attitudes toward ads—and apps.
For the First Time, More Than Half of Americans Will Watch Streaming TV
This will be a benchmark year for digital video usage, particularly streaming television. According to eMarketer’s latest forecast of digital video consumption, 2016 will be the first time more than half of the US population will watch TV shows online at least once a month. In 2016, 164.5 million Americans will watch digital TV—50.8% of the US population. That’s a jump from 47.8% last year
Hispanics Ready to Get Serious about Their Credit Scores [INFOGRAPHIC]
While Hispanic Americans are more likely to feel dissatisfied with their credit scores than Americans overall (37 percent vs. 32 percent), the Chase Slate 2016 Credit Outlook also finds that Hispanics are expressing a greater desire to improve their credit score over the next year (72 percent), as compared to Americans overall (66 percent).
Brands Engage Startups Primarily for Social Media and Content Development
Major marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.
Audio.Ad launches for to the U.S. Hispanic Market
Audio.Ad announced its commercial expansion into in the U.S. Hispanic market. Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.
The Impact Of Viewability On Creative Advertising
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so we know how to respond.
Neidl named Marketing Partnerships Director at UFC
Matt Neidl will lead US Multicultural and LATAM sales for the organization.
Vassallo named Associate Creative Director at the community
the community, part of SapientNitro, announced the appointment of Juan Cruz Vassallo as Associate Creative Director.
The Dark Side of Cutting Hispanic Media Allocation [INSIGHT/REPORT]
Since we have already written at length about the “Bright Side” of the connection between increased Hispanic dedicated media allocation, defined as advertising buys in any Hispanic-dedicated media channel regardless of language whether Spanish, Bilingual or English, and its impact on overall sales growth, we wanted to shed some light around the “Darker Side of the force”…the less talked about impact of slashing Hispanic allocations.
Consumer value drivers are fundamentally changing the food & beverage industry [REPORT]
Consumer-led disruptions are compounding the challenges of stagnant growth.
What Keeps Marketers Up at Night?
Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception.
Maná to receive a Star on the Hollywood Walk Of Fame
The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.
The ANA And 4A’s Have — Predictably — Split On Transparency
We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.
4A’s Task Force Issues‘Transparency Guiding Principles of Conduct’
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
Surviving The Anti-AOR Age With Cross-Channel Thinking [INSIGHT]
The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.
Ensuring An Effective Healthcare Marketing Future
There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.
Bonilla named VP of Brand Initiatives at Magnus Media
Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.
The @realDonaldTrump vs the true Donald Trump – Part 1
By Gonzalo López Martí LMMIAMI.COM
- For months I made a point of avoiding the Trump topic.
- Socially & professionally.
- The “troll treatment”, to use social media parlance.
- One must never acknowledge the existence of a troll.
- You don’t give trolls the privilege & luxury of your attention.
- It’s akin to giving them the oxygen they need to survive.
- SocMed 101.
- However, the Donald is not a troll anymore.
