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Whatever Happened To Frequency Capping? [INSIGHT]

Sometimes in marketing and advertising you have to put out a question and admit that you’re not the best-placed person to answer it, but it’s worth asking all the same. As Samsung is crowned the most advertised brand on British television for March with 2486 ad minutes across 3,535 spots, is it only me wondering, is that a good thing? Or put it another way, the question I routinely drive my family mad with — what on earth has happened to frequency capping?

Bianco named EVP & GM of República

República announced the appointment of Anthony Bianco as executive vice president and general manager, a newly created position to manage the agency.

Richards/Lerma launches new campaign for Encanto Pops

The insight behind the campaign is very similar to the brand’s promise, “Authentic Mexican Flavors. The daring campaign makes reference to the brand’s Mexican origns with a risky tone that breaks through the clutter.

We Save Lives “Reflections from Inside”

The campaign, created by Y&R Miami and produced by Paraná Films, Vaporpost and Mokoh Music, features a long-form online film showing the reactions from patrons at a bar bathroom who are faced with the reflections of Kris Caudilla, a convicted drunk driver currently serving 15 years for vehicular manslaughter in a Florida prison.

The Power Of Tribes In Sports

Tribes were best explained in author Seth Godin’s 2008 book of the same name, when he described them plainly as “any group of people, large or small, who are connected to one another, a leader, or an idea.” By this definition, everyone you know is a participant in countless tribes.

The Demise Of Brand-Building [INSIGHT]

And one of the challenges of change is to filter what is happening now from what is important. This is a challenge we face in our everyday lives (I want to check “Clash of Clans” now, but getting my weekly MediaPost contribution written is important!). It is a challenge we —  people in the marketing ecosystem — face all the time.

“Ponle Acento” to 2016 MLB

The 2016 season fror Major League Baseball’s Spanish-language campaign “AQUÍ” (literally, “HERE”) showcases how Latino players have put their mark on the game both on and off the field.

Lifelong Learning and Technology [REPORT]

A large majority of Americans seek extra knowledge for personal and work-related reasons. Digital technology plays a notable role in these knowledge pursuits, but place-based learning remains vital to many and differences in education and income are a hallmark of people’s learning activities

The aspirational delusion.

By Gonzalo López Martí    – Creative director, etc.  /  LMMIAMI.COM

  • I once asked the marketing manager of a massive global brand whose responsibilities included the largest Spanish-speaking country in the world why their campaigns aimed at said nation always depicted upper class Caucasians when the vast majority of their customers is working class and “ethnic”.
  • This individual was, pro’bly still is because he proved to be very good at it, in charge of marketing efforts for the type of edible product you buy with chump change you fish from the bottom of your pocket.

NBCUniversal Hispanic Group launches “Movimiento” social movement to expose the next generation of multicultural storytellers

NBCUniversal Hispanic Group announced, “Movimiento” a social-first movement based on CultureFirst™– a first-of-its-kind report on U.S. Latinos from NBCUniversal’s consumer insights practice, The Curve Report, in collaboration with Telemundo – research findings exposing the next generation of multicultural storytellers, artists, filmmakers, social media stars and more.

How Advertising Works Today

The Advertising Research Foundation (ARF) announced the findings from its How Advertising Works research, based on over 5000 campaigns, 12 years of data, and $375B in advertising spend in 41 countries across over 100 categories.  

Marketing that connects

Fast-moving digital technology has driven almost continuous change in attitudes, behavior and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.

What Marketers Should Know About Today’s Ever-Expanding Technology Landscape

Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what’s new and what’s changing in marketing technology.

Urban world: The global consumers to watch

Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 2015 to 2030.

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