Food For Thought: How To Talk About Taste In Advertising

Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertising is in the business of building branded memories, demonstrating a product’s tastiness is an important component to any food and beverage advertising. But is it enough to just communicate good taste?

2016 electorate will be the most diverse in U.S. history

The U.S. electorate this year will be the country’s most racially and ethnically diverse ever. Nearly one-in-three eligible voters on Election Day (31%) will be Hispanic, black, Asian or another racial or ethnic minority, up from 29% in 2012. Much of this change is due to strong growth among Hispanic eligible voters, in particular U.S.-born youth.

¡HOLA! MPRM launches

MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.

Who Gets the Most out of Mobile?

The mobile audience is not homogeneous, according to November 2015 research. And the way different groups rely on their mobile devices translates to different attitudes toward ads—and apps.

For the First Time, More Than Half of Americans Will Watch Streaming TV

This will be a benchmark year for digital video usage, particularly streaming television. According to eMarketer’s latest forecast of digital video consumption, 2016 will be the first time more than half of the US population will watch TV shows online at least once a month. In 2016, 164.5 million Americans will watch digital TV—50.8% of the US population. That’s a jump from 47.8% last year

Hispanics Ready to Get Serious about Their Credit Scores [INFOGRAPHIC]

While Hispanic Americans are more likely to feel dissatisfied with their credit scores than Americans overall (37 percent vs. 32 percent), the Chase Slate 2016 Credit Outlook also finds that Hispanics are expressing a greater desire to improve their credit score over the next year (72 percent), as compared to Americans overall (66 percent).

Audio.Ad launches for to the U.S. Hispanic Market

Audio.Ad announced its commercial expansion into in the U.S. Hispanic market.  Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.

The Impact Of Viewability On Creative Advertising

Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed.  While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so we know how to respond.

The Dark Side of Cutting Hispanic Media Allocation [INSIGHT/REPORT]

Since we have already written at length about the “Bright Side” of the connection between increased Hispanic dedicated media allocation, defined as advertising buys in any Hispanic-dedicated media channel regardless of language whether Spanish, Bilingual or English, and its impact on overall sales growth, we wanted to shed some light around the “Darker Side of the force”…the less talked about impact of slashing Hispanic allocations.

What Keeps Marketers Up at Night?

Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception.

Maná to receive a Star on the Hollywood Walk Of Fame

The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.

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