A recent study by Valassis found that 92 percent of Hispanic consumers use coupons (vs. 90 percent of all consumers) and over 80 percent decide where to shop based on those print and digital offers.
Hill will have served in this role for nine years, successfully modernizing the 4A’s operations, providing guidance to the agency community on transformative issues and passionately advocating for gender and diversity initiatives throughout the industry.
“I know dynamic marketing is the right direction, but do we have the systems in place to do this?”
The multiplatform campaign appeals to the brand’s expanding market of Hispanic customers and will launch with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones”
Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica
Brand experience innovation is anything a brand does in culture to bring its purpose to life.
More executives are waking up to the potential of customer experience, a marketing technology discipline that uses data analytics and personalization to build stronger relationships with consumers.
Few industries have been affected by the digital or information age as much as newspapers and other traditional publishing industries (books, magazines, etc.).
In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding.
Language is often a perplexing topic for advertisers when they are targeting US Hispanics. A study recently conducted by Culturati, a research and consulting company, looked at how to approach language in TV advertising geared toward US Hispanics, with a specific focus on the effectiveness of “Spanglish,” or mixing English and Spanish. eMarketer’s Alison McCarthy spoke to Rene Sanchez, Culturati’s vice president of client strategy and insights, about the key findings of this study.
My latest Red Card goes to Old Spice, which joins Tecate in providing “insult my consumer” creative.
Some 72% of lower-acculturated Hispanics are tablet owners who use the device to go online and access apps, making them more likely than acculturated Hispanics to use this type of device to access the internet. That’s just one of the key findings revealed in a webinar presentation focused on the behavior of online Hispanics from Entravision Communications-owned Pulpo Media, a digital advertising platform.
Programmatic Video: A Spectrum of AutomationProgrammatic is a term that’s used frequently by digital marketers, but there is still a lot of confusion around how to differentiate one programmatic solution from another, specifically as it relates to digital video.
Television is likely to remain the top live viewing channel in the US for the upcoming Summer Olympics. According to May 2016 research, the majority of US sports fans said they plan to be glued to the Rio Games via TV this August. But marketers shouldn’t count out other screens when it comes to simultaneous activities.
By Gonzalo López Martí / Creative director, etc / LMMIAMI.COM
While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience.
Brands bring their purpose to life by creating experiences for their consumers. Do it well and these experiences can be a powerful platform for growth, contribute to culture and generate desire.
The report looks at new trends in the car-shopping process for several demographics, including women, Millennials, and Asian and Hispanic shoppers.
A shift from offline to digital marketing spend, combined with the ubiquity of mobile, is increasing calls to businesses at an upward clip, according to the 2016 Call Intelligence Index published by Invoca.
Major organizations across the globe are attuned to the urgent need to transform their business and operating models, in light of evolving customer behaviors, disruptive technologies, regulatory policies, and globalization.
