Article placement: Top News

Are Branded Communities Right For CPGs?

CPG brands have had a bifurcated relationship with consumers: marketers connect through consumer-facing advertising and rely on the retailer, as intermediary, for direct interaction and sales.

The entrepreneurial spirit of creatives. Or lack thereof.

By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM

  • What is it with your average creative that he -or she- whines, kicks, screams and throws tantrums yet he -or she- rarely has the rocks to start his or her own agency?
  • How many agencies in America were founded by creatives?
  • How many agencies in the US Hispanic market were founded by creatives?

Hispanic Millennials Love Digital Shopping [INSIGHT]

There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and the findings were illuminating.  By: Lee Vann, Chief Strategy Officer, Captura Group

State of the News Media 2016 [REPORT]

Eight years after the Great Recession sent the U.S. newspaper industry into a tailspin, the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.

Global Advertising Revenue Forecast to grow +5.4% in 2016

This year’s events (US elections, UEFA Euro 2016 , Summer Olympics in Brazil, and Copa America in the US) will generate incremental advertising spending and thus boost media owner advertising revenues compared to 2015 (when no such events took place.) Neutralizing the impact of those cyclical events in 2015, 2016 and 2017, the global advertising market would grow by approximately +4% in both 2015 and 2016, which suggests no significant acceleration in the underlying ad demand beyond the cyclical drivers, as the economic environment remains uncertain.

The ANA Report Considered

It’s been about a week since the ANA’s report into transparency hit the best seller lists. Lest we forget (and judging from some of the less temperate comments flying around some seem to have forgotten) the report was titled “An Independent Study of Media Transparency in the U.S. Advertising Industry.” It was not titled “Why Advertisers Hate the Holding Companies” nor “We Name the Guilty Parties.”  By Brian Jacobs The Cog Blog

ANA Alliance for Family Entertainment launches #SeeHer

Despite the strides made in recent decades to accurately portray women and women’s issues in the media, an unconscious bias persists against women and girls in advertising, media, and programming. In response, the Association of National Advertisers Alliance for Family Entertainment (ANA AFE) is spearheading an initiative to address it, #SeeHer.

User Experience Needs To Improvement in Digital Marketing [REPORT]

The Interactive Advertising Bureau (IAB) released “Improving Digital Advertising Experiences with Liquid Creativity,” a whitepaper created in partnership with Kargo and Refinery29, revealing that nearly three-quarters (73%) of marketers and media agency executives believe that user experience needs improvement in digital marketing.

How Frequently Are Listeners Tuning In to Podcasts?

Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.

Grupo Gallegos announces New Executive Leadership

Grupo Gallegos Founder & CEO John Gallegos announced two new posts that will enable the agency to more effectively fulfill its mission to be the most creatively driven, culturally attuned agency in the U.S.

ANA Multicultural Excellence Award Winners – Catching up with Kimberly-Clark

In September 2012, Lizette Williams (pictured), multicultural marketing leader, North America started her multicultural marketing journey at Kimberly-Clark Corporation and has been on quite the ride ever since. Not long after joining Kimberly-Clark, Lizette attended her first ANA Multicultural Marketing & Diversity Conference and then in 2015 co-hosted it! That year the Kimberly-Clark team was the ANA Multicultural Excellence Awards Grand Prize winner in the Radio and People with Disabilities categories. They were also recognized as the best of the best with the “Best in Show” award!  I recently caught up with Lizette who had this to say about being a Multicultural Excellence Award winner.  By Janine Martella, director of committees and conferences at ANA

4A’s Statement on Media Transparency and the Recent K2 Report

The ANA released a K2 report on media buying practices. Although the 4A’s has worked collaboratively with the ANA via a joint task force, this report is anonymous, one-sided and paints the entire industry with the same negative brush. This statement further elaborates the 4A’s position on this issue.

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