Article placement: Top News

Why Brands Should Use More UGC

Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, “Content marketing is all the marketing that’s left.”

Is Digital Media Too Big To Fail?

Do you remember when digital budgets were considered “innovative”?  It wasn’t too long ago that the money spent in digital media was considered a test budget.  

Is CPG Advertising Boring The Industry To Death?

Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.

Horowitz Research names Two Senior Directors

Horowitz Research has expanded its senior leadership team with two new additions. Mariana Diaz-Wionczek, PhD, joins the team as the new Senior Director of Research and Strategy, and Claire Dinaso has been named as Senior Director of Research.

AHAA Pulls Out all the Stops for Its Annual Conference and Focuses on the Future of Marketing

2016 is a big year for AHAA: The Voice of Hispanic Marketing – not only is the organization celebrating its 20th anniversary but it is putting on the most anticipated multicultural marketing conference of the year. AHAA 20/20: The Future in Focus, taking place at the Nobu Eden Roc Resort in Miami on April 18-20, acknowledges the tremendous growth of the past two decades but also lasers in on how exponential changes in technology and demographics are shaping the U.S. marketing landscape to today and tomorrow. AHAA has jam-packed the most buzzed about topics, such as demographic disruption, social native content, digital fraud, programmatic and ad blocking, into a powerful, three-day agenda.

Shorter Mobile Video Ads Resonate More Among Millennials, While Longer Ads Break Through with Consumers Age 35-54 [REPORT]

The Interactive Advertising Bureau (IAB) eleased “Multiscreen Video Best Practices,” a research report created in partnership with Millward Brown Digital and Tremor Video, showing that 10-second mobile video ads have greater brand appeal and persuasion potential for Millennial audiences. In comparison, 30-second spots outrank their shorter brethren in those same categories among consumers age 35 – 54.

It’s ‘Game On’ for Azteca America 2016-2017 Upfront Season

Azteca America kicked off the New York leg of its “Game On!” 2016-2017 Upfront tour by announcing a roster of entertaining family game shows, adventure reality programming, thrilling dramas and spectacular sporting events as well as innovative ways to reach consumers through a new advertising production arm.

ALMA adds Sotelo and Del Amo

Alma appointed two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.

NBCUniversal Telemundo Enterprises presents Jennifer Lopez at TV Upfronts

NBCUniversal Telemundo Enterprises announced it will present global superstar, Jennifer Lopez at a private concert exclusively for its advertising clients on Monday, May 16, 2016 at 6pm at The Manhattan Center’s Hammerstein Ballroom in New York City to celebrate Telemundo’s successes this past year. 

Hispanicize matters.

By Gonzalo López Martí – Creative director, etc   /   LMMIAMI.COM

  • Year after year, Hispanicize gets bigger, better and louder.
  • Bloggers are no longer the only raison d’être of it all.
  • Technology, marketing, entertainment, music, entrepreneurship, politics, religion, cuisine.
  • There’s something for everyone.
  • Of course, everyone is selling something.
  • Here’s what I bought & what I didn’t, should you care to know:

WebCityGirls REVEALS Secret with NEW Bilingual Life Concept! #BeNumberless – Your Life, Your Rules

Lynn started creating buzz for the launch of her initiative with a first hint of a SECRET using hashtag #SHHHwebcitygirls. 15-second videos generating 152K views from celebrities and influencers like Nacho, Giselle Blondet, María Marín, Gabriel Coronel, Lourdes del Río, Zuleyka Rivera, Ximena Cordoba, Orlando Segura, Erick Cuesta, Ingrid Hoffmann, J.Quiles, Gotay el Auténtiko, Los Pichy Boys, posted each day on social media helped evolve the promotional campaign that lead to the unveiling of #webcitygirlsSECRET: a New Bilingual Lifestyle Concept #BeNumberless (#SerSinNumero) an online movement.

Hacking the Commuter Code: AM/FM Listeners

Even as in-car audio use continues to evolve, Americans remain “button punchers.” Nearly 75% of those who consume audio in the car are likely to switch at least occasionally over the course of their commute.

Skip to content