For many Americans, smartphones are as much a necessity in their daily lives as the air they breathe and the food they eat. These devices are constant companions, helping us take care of just about everything we need to do each day—watching our favorite shows and movies, keeping up with our friends, learning new languages and managing our finances.
Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily.
Azteca America, which announced at its Upfront last month that it would be incorporating Real-Time Participatory Media (RPM) into its programming, has signed its first sponsor for the service.
The Hispanic Public Relations Association’s New York Chapter has announced today the Julie E. Mendez/HPRA-NY Scholarship Program in honor of the organization’s Treasurer Julie E. Mendez who passed away suddenly on Monday, May 2, 2016.
As Nielsen pushes its “total audience” measurement system as the new currency for a hybrid TV and video advertising marketplace, some fundamental issues remain — especially the fact that Nielsen will effectively be adding many more sources of video viewing to the measured universe, and consequently, will fragment the TV/video advertising marketplace beyond anything Madison Avenue has experienced to date.
The book shines a light on the obsession with all things millennial. He makes the observation that the young people at HubSpot and similar companies are being manipulated to work long hours for below-market wages. He bluntly calls it as he sees it. The investors and executives of many start-ups have figured they can hire two millennials in exchange for a pricier boomer. And, taking it one step further, they have created a popular narrative that says millennials don’t care that much about making money – they are more into the “experience” and “having a mission” and of course “doing good.” This is in contrast to those out-of-date older people who don’t even get Snapchat.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
Emmy-award winning journalist José Díaz-Balart will be based in Los Angeles the week of May 9-13, where he will co-anchor Telemundo 52 Los Angeles / KVEA’s local weekday newscast, Noticiero Telemundo 52 at 6 PM, alongside local news anchors Julio Vaqueiro and Ana Patricia Candiani, while continuing to present, also from Los Angeles, the “Noticiero Telemundo” national newscast at 6:30 PM/5:30 C in collaboration with María Celeste Arrarás. Díaz-Balart’s visit to Los Angeles comes just weeks before the California primaries in an election season in which the Hispanic community has played a critical role.
Chapter 10 of my first book, The Global Brand, is titled ‘Balancing brand strength and business efficiency’ and explores the inherent tension between the two qualities. My proposition was that adopting a global, one-size-fits-all approach can undermine local effectiveness in favor of efficiency. by Nigel Hollis
The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business.
Several path-breaking thinkers have come up with better ways to design new products. The problem is that anywhere from 70% to 90%1 of those new products continue to fail. By Darrell K. Rigby, Steve Berez, Greg Caimi and Andrew Noble
New consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the Internet via a video game system, a smart TV set, a Blu-ray player, and/or a stand-alone device (like Roku, Apple TV, Chromecast, or Amazon Fire TV) — up from 44% in 2013, and 24% in 2010.
The teen birth rate in the U.S. is at a record low, dropping below 25 births per 1,000 teen females for the first time since the government began collecting consistent data on births to teens ages 15-19, according to a new report from the National Center for Health Statistics. By Eileen Patten and Gretchen Livingston
Even when it comes to communal TV experiences, second screens are highly likely to impinge upon viewing habits.
Corinthians fan base is the largest, most passionate, and most influential in Brazilian soccer, with more than 30 million supporters. During games for the Sao Paulo Championship, supporters participated in a challenge: instead of the famous cheering to encourage players, the fans were invited to sing jingles for brands that support the project.
This month, the talented Mexican mechanic Martín Vaca, star of the popular Discovery en Español automotive series, MEXICÁNICOS, and his team, are back with new challenges and more of the incredible transformations that have captivated Hispanic audiences for two consecutive seasons.
Technology has been transforming the business enterprise for several decades. First it was the finance department, when paper ledgers were replaced by digital spreadsheets and databases. In manufacturing, we had supply chain management. Human resources and payroll were automated and data-based. Customer service functions were transformed by call center management software, then CRM. Sales organizations were supported by sales force automation systems, then CRM as well.
Millennials are more “multicultural” than any previous generation. In the U.S., approximately 40% of the generation identify as Hispanic, African-American or Asian American. And over a quarter of all U.S. Millennials are first- or second-generation immigrants—many of whom have strong ties to their global origins.
GroupM announced that GroupM Multicultural, its unit charged with integrating and negotiating multicultural business across GroupM’s umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.
Julie Mendez, Associate Vice President of Tractenberg & Co. and board member of the New York chapter of the Hispanic Public Relations Association (HPRA-NY), passed away at the age of 33.
