Spending on brand activation marketing in the U.S. rose 5.5 percent in 2015 to more than $560 billion, accounting for almost 60 percent of advertisers’ budgets, according to a new study by the ANA (Association of National Advertisers) in partnership with PQ Media. This year, brand activation is expected to grow 6 percent, to nearly $600 billion.
Calvo will oversee the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team .
The Smithsonian’s National Museum of American History will add materials and advertising artifacts from AHAA: The Voice of Hispanic Marketing’s 2000 VOTO Campaign.
The Southwest Advertising Hall of Fame announced that the recipient of its annual “Governor’s Award” is ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.
Nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well, according to February 2016 research. A further 39% said they have a general idea of what it is.
AHAA: The Voice of Hispanic Marketing will honor agency pioneer Ernest Bromley with the Caballero Award and Ceril Shagrin, executive vice president of Audience Measurement Innovation and Analytics for Univision
Experian Marketing Services released its 2016 Digital Marketer Report. The eighth annual study reveals the challenges, priorities and other key issues impacting marketers worldwide.
While country borders sharply define the nationality of the consumers within them, these lines drawn on a map don’t prevent consumer habits, spending and people from moving across them.
Technology continues to be on the fast track—from the advent of the connected cars to recent improvements in virtual reality gear. These changes are shifting consumer behavior and influencing how people experience video content.
By Gonzalo López Martí Creative director, etc / LMMIAMI.COM
U.S. advertising as a percentage of U.S. gross domestic product continues to slow — signifying major changes in the ways that advertising resources are used.
Fútbol de Primera Radio and Univision Radio announced today a multiyear broadcasting agreement in key markets, including New York, Chicago, Dallas, San Diego and Austin.
Maybe future media/entertainment deals will all be about profit participation — not just flat fixed fees.
It’s undeniable that Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV.
Just over a year ago we reported that Javier Farfan had departed his post as Head of Music, Entertainment, and Culture Marketing at PepsiCo to assume his new post of Director of Marketing at Verizon Wireless.
Millennials are igniting a transformation in B2B sales and marketing, and becoming key purchase decision makers.
Hispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways.
Content marketing has become a high priority for both B2B as well B2C brands over the last couple of years. Many brands have taken the position that they effectively need to become publishers to market and win with consumers. In fact, according to Seth Godin, “Content marketing is all the marketing that’s left.”
Do you remember when digital budgets were considered “innovative”? It wasn’t too long ago that the money spent in digital media was considered a test budget.
Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of differentiation.
