Strategic Planning That Produces Real Strategy [REPORT]
The email arrives and your jaw clenches: It’s planning time again and there’s nothing you can do about it. No matter what else is on your plate, you know that the next month or so will be dominated by filling out templates and sitting through endless planning sessions. The irony is that you have some strategic ideas you’re really excited about but you figure you’ll have to work the back channels to get them in front of the right people. Previous experience has taught you that your company’s formal planning process is where the best ideas go to die. By Mark Judah, Dunigan O’Keeffe, David Zehner and Lucy Cummings
When a disruptor invades a market, a predictable ritual ensues. The invader makes threatening, exaggerated claims. This is the chest-thumping, attention-seeking stage. And the attention it seeks is media attention. Which duly follows. The prey will either publicly shrug it off, pointing out to the same media the strategic changes they’d made recently to address the very shortcoming being exploited (guaranteeing more media attention), or they’ll play the insouciance card, pretending to ignore the interloper, while working desperately undercover to determine if the problem is real.
The highly coveted millennials. The next wave of influencers. The ones who will define luxury, style, culture and even politics. No generation has a more sophisticated or developed sense of storytelling and film making. They’ve grown up with editing software at their fingertips, 1080p HD video cameras on their phones and high-production value everything.
PACO Collective announced it will be providing public relations, strategy, content development and community relations to the Chicago Bears to help drive Hispanic fan avidity and engagement within the Hispanic community.
Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers). DOWNLOAD REPORT HERE.
“Whistle” launches tonight with a fully integrated effort for both the General and Hispanic markets, including an epic :90 online version just in time to kick off the Copa America tournament. Or – as we soccer aficionados call it – “let’s use all our personal days month.”
Millennials are the most diverse adult generation in U.S. history. They are only 56 percent white compared to about three-quarters of Baby Boomers. This truly substantial change is being driven by Hispanics, who comprise 11 percent of the Baby Boomer population, but nearly a quarter of Millennials. By David Morse / New America Dimensions
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011. But the daily figure is now rising slowly and is expected to grow by just 3 minutes between 2016 and 2018.
By Gonzalo López Martí – Creative director, etc – LMMIAMI.COM
The annual Internet Trends report by Mary Meeker is considered one of the report to read regarding the tech industry.
Ooyala’s new report shows that everyone is a producer now—and that speed and mobility loom larger than ever in the digital future
Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services.
About 6-in-10 Americans get news from social media A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation.
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs are increasingly adopting a programmatic marketing mindset vs. a programmatic advertising one. What does that mean?
MediaPost recently published an article entitled, “Why Hispanic Agencies Are Fading,” talking about underpaid specialized talent, smaller budgets with big-impact expectations, and incorrect Total Market implementation as contributing factors. As the national trade organization for Hispanic marketers, AHAA: The Voice of Hispanic Marketing, we agree with many of the assessments but not the conclusion. By Linda Lane Gonzalez, president of AHAA: The Voice of Hispanic Market
The days of influence marketing solely backed by celebrities or public figures are long gone. Today, people publish their own opinions and find their voice online by publishing blogs that carry influence of the same caliber, if not more. Bloggers can engage on a personal level, strengthening influence with their audience, and in fact we are seeing higher engagement rates in some cases vs. paid advertising. But how do health marketers create an “influencer campaign” and where to start?
How has the upfront market, TV’s rite of spring, managed to survive all these years, despite the fact that it seems like an outmoded way of doing business?
Many factors influence the decision of when to release a new online video ad campaign and the type of media schedule to use when promoting it. A brand’s goals, budget, industry, competitors, and the current state of the online video environment should all influence the strategy.
The Advertising Industry is on pins and needles waiting for a report from the Association of National Advertisers (ANA) which is ready to be released that will shed light on the media rebates practice US based agencies are receiving for purchasing media that might not be in the interest of their clients.
