“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.
Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.
2016 will be a challenging year for advertising in the US. Although paid media spending will rise by 5.1%, growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio. eMarketer estimates US total media ad spending will top $192 billion for the year, partly driven by the US presidential election and the Rio Summer Olympics, as explored in a new eMarketer report, “US Ad Spending: eMarketer’s Estimates for 2016.”
In the late 1960s, the Fritos® brand was represented by an extremely popular cartoon named Frito Bandito, a Mexican character who spoke broken English and robbed people of their Fritos® corn chips. Although the character was a popular marketing device, critics claimed that it was offensive as it referenced the “Mexican bandit” stereotype in western movies. Under pressure from activists and Congressional hearings about ethnic stereotypes on TV, Frito Lay abandoned the cartoon around 1969.
CPG products and brand-consumer relationships are fundamentally different than any other category. CPG products are used intimately, actually going on and being ingested into customers’ bodies, arguably building and requiring a much closer connection with customers.
Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
Disclaimer: from here on I’ll delve into some arcane theoretical issues of our business.
Read on at your own risk.
My bet is virtual & augmented reality will push advertising to go surreal.
All the way.
Salvador Dalí surreal.
Lynn Ponder, award-winning social media influencer and founder of WebCityGirls.com, is creating a virtual movement centered on the launch of a digital campaign, which is based on the reveal of a SECRET. Determined to make her dream of sharing this SECRET come true, Ponder reached out to Gaby Espino for her support in social media.
The “millennial experts” of today have replaced the “social media experts” of the previous decade. This new cottage industry is driven by demand from large organizations and brands that are still trying to figure out how to make the millennial market work for them By Jose Villa / Sensis
The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers.
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.”
Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working.
The Interactive Advertising Bureau (IAB) released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies, and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions. Better understanding of the fees each party incurs, should allow for greater pricing transparency across the supply chain.
Nielsen announced, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles.
Univision Deportes kicks off coverage of this summer’s historic 100th year anniversary edition of Copa America Centenario with a programming lineup centered on and leading up to the biggest sporting event of the year in the America
The pace in which we live our busy lives can often leave us feeling at risk of losing control and veering off the road. The School of Life Live’s most recent installment brought together six experts to tackle this problem by giving practical advice that can be applied across different areas of everyday life.
Radio Ink announced the winners of the 2016 Medallas de Cortez Awards. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946.
Jose Dante Para is the CEO of Prospero Latino. He’s a Democratic strategist and was a senior advisor to Senate Majority Leader Harry Reid. As the opening keynote speaker at the Radio Ink Hispanic Radio Conference, Tuesday, Para told attendees political candidates need to use radio and, he said, the R.O.I. candidates get from radio is huge.
At Radio Ink’s Hispanic Radio Conference, Tuesday, on a panel about how to target that highly influential millennial generation, Garcia said not only should managers not be afraid to put millennials in important positions in their radio station, they should also embrace digital. We asked Garcia to tell us about his successes with digital.
Phillip Gabbard spent years in radio selling the product. Today he works at inMEDIAto Media Consultants & TuVisionCanal.com and spends millions of dollars a year on radio. He believes in radio and says he can easily provide his clients with measurable results from his radio buys.
