Five Tips to Being On-Demand and In The Now
Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.
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Commonground/MGS in DISTRESS – Class Action Lawsuit filed
A group of employees of Commonground/MGS under the leadership of Jorge Espinosa filed in South Florida Federal District Court a lawsuit against PCH Communications, (aka) Commonground/MGS.
The McClatchy Company launches Cuba news websites – InCubaToday.com and EnCubaHoy.com
The McClatchy Company is launching InCubaToday.com and EnCubaHoy.com, websites featuring aggregated news and information from numerous sources, comprising useful tips, advice, videos and social media posts from Cuba, the U.S. and around the world.
8 Jolly Reasons Why 2015 is the Biggest Multicultural Holiday Ever!
Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever.
Miss Universe Pageant 2015 on Azteca America
The Miss Universe Pageant will air in Spanish on Azteca America on Sunday, December 20 at 7 PM ET.
What Technologies Are Marketers Investing In?
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Welcome To The World of Wicked Problems
I’m referring to the explosion of wicked problems: complex, dynamic problems that defy black-and-white solutions. These are questions that can’t be answered by yes or no — the answer always seems to be maybe. There is no linear path to solve them. You just keep going in loops, hopefully getting closer to an answer but never quite arriving at one. Usually, the optimal solution to a wicked problem is “good enough – for now.”
Dominguez named SVP of Art and Design at Univision
Univision Communications Inc. (UCI) announced the promotion of Jorge Dominguez to senior vice president of Art and Design.
A couple of things I want in the 2016 New Year for the Hispanic Market
Here are a couple of good things that would benefit our Industry in 2016, obviously from my perspective. By Gene Bryan / CEO of HispanicAd.com
The state of global media spending [INSIGHT]
Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector. by Moinak Bagchi, Sonja Murdoch, and Jay Scanlan
Trends for 2016: Six Predictions for What Will Happen
Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. Here are eMarketer’s predictions for what will happen next year.
Trends for 2016: Five Predictions for What Won’t Happen
While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year.
Denny’s launches a new Social Media series for the Holidays
Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.
Ballas-Traynor named EVP of Ad Sales at Hemisphere Media Group
Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
How pharma can win in a digital world [INSIGHT]
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. by David Champagne, Amy Hung, and Olivier Leclerc
Do you want fries with your pancakes? [REPORT]
In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.
All About the Benjamins: When it Comes to Media Habits, Income Level Is a Key Factor
The common axiom that says waste not, want not rings especially true when it comes to the media diet of U.S. consumers. According to Nielsen’s third-quarter Total Audience Report, which focused on media habits in different economic strata, it comes down to ownership and usage.
How Silicon Valley stole Madison Avenue’s thunder.
By Gonzalo López Martí – LMMIAMI.COM
- In the 1860s, when the gold rush took place in, of all places, San Francisco the only folks who really made money were the opportunists selling picks and shovels to the myriad wannabe miners flocking to the Bay Area.
- Or so the cliché goes.
- In 2015’s Silicon Valley retaining a good PR team is as important -or more- than employing the best engineers.
- Cuz, let’s face it, attracting investors is, more often than not, all about the hype.
- The pixie dust.
- C’mon.
- That’s our game, folks.
Peterson named Senior Director of Media Strategies at Lopez Negrete Communications
Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies.
Havas FORMULATIN named Hispanic PR AOR for Wonderful Pistachios
Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.
