Spanglish ? [Video]
The Real Academia Española launches a campaign against “Spanglish”.
Article placement: Top News
Take me to Church. Catholicism in crisis. The good, the bad, the boring.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
- What is the one big tent that holds the vast majority of Latinos under its shade, in the US and abroad?
Future Sounds: Music’s Evolving Role In Advertising
Of all the art forms, few have the power to stir strong emotions as music. And few have had such an easy and fruitful relationship with advertising.
Shared, Collaborative and On Demand: The New Digital Economy [REPORT]
The sharing economy and on-demand services are weaving their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide
Why Don’t Most Large Advertisers Treat Marketing As A Core Competency? [INSIGHT]
As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency?
Media, Entertainment Marketers Ramp Up Digital Efforts
The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020.
100 years in the making, Copa America will touch U.S. Hispanic’s most valuable passion point: Soccer [INSIGHT & INFOGRAPHIC]
Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders. The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition. By Vicente Navarro, VP of Business Development at AC&M Group
Top 10 Latino Creative Devices [INSIGHT]
As we were presenting work to a client a question came up: “Where is the Latino relevance in the execution?” Frequently, when presenting creative work for the Hispanic market, there is tension in trying to show something that is unique to Latinos in the work, and the question of whether or not you really need it.
Sourced traffic can spark Big Trouble for Marketers
Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).
República adds to PR Team
República announced the appointment of Lourdes Mateo de Acosta to the post of senior vice president of communications
Sensis launches SensisChallenges
Sensis has launched SensisChallenges – a specialized practice for the design and execution of custom challenges.
Boehringer Ingelheim launches “Conoce a Don Francisco” Sweepstakes
Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced that it is launching the “Conoce a Don Francisco” sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company’s “Cuida Tu Don” initiative.
The New American Upscale & Luxury Consumer PART I [INFOGRAPHIC]
100% of America’s Upscale consumers’ growth between 2011 and 2014 came from Multicultural Upscale HHs whereas White Non-Hispanic (WNH) Upscales declined.
NBC Universo Upfront 2016-2017
NBC UNIVERSO announced the return of the network’s first original scripted series created for the U.S. Hispanic market, “El Vato” Season 2, starring regional Mexican singer, El Dasa during Upfront week.
Should CEOs Be Creative Directors?
Few people would answer “yes” to this question—yet that’s the current state of package design at many consumer products companies.
United States Tennis Association implement Multicultural Strategy
The United States Tennis Association (USTA), the national governing body for the sport of tennis in the U.S. has partnered with LimeGreen Moroch to help strengthen its multicultural marketing initiatives.
Digital agencies and PR firms see no immediate slowdown in US Economy [REPORT]
According to a recently released survey conducted by outsourced content marketing company Tempesta Media over 64 percent of digital agencies report that they are either stable or growing. In fact, digital agencies and PR firms paint a decidedly positive picture. Of the 50 percent of agencies reporting outright growth, the median growth rate was 26 percent. The accelerating commitment to content marketing is an important factor in building this confidence.
How Are Brands Meeting, and Exceeding, Customer Expectations?
The increasingly connected world we live in continues to drastically alter the relationship between brands and their customers. Arguably this change is most obvious in the growing expectation for always-on, real-time interactions across any device. More often, newer, disruptive entrants—not incumbent brands—are setting these new standards for customer expectations.
CMO One-to-One: Ensuring Brands’ Video Ads Are Seen Across Screens as TV, Digital Converge
Extreme Reach is an enterprise software company that helps clients leverage video assets across linear TV and digital video. eMarketer’s Patricia Orsini spoke with Melinda McLaughlin, CMO of Extreme Reach, about how the company helps clients make sense of and use technology to ensure their ads reach consumers in the most targeted and efficient way.
3 Stats On Millennials, Teens, And Social Media
How can the importance of social media in Millennials and teens’ lives be stated?
