NBCUniversal Telemundo Enterprises to build new home in Miami
NBCUniversal Telemundo Enterprises today unveiled plans for the building of its new global headquarters in Miami-Dade County.
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MundoMax 2016 Upfront
MundoMax announced that it will hold its upfront luncheon for advertisers in New York City at noon on Wednesday, May 18, 2016.
Super Bowl 50. The strategist ate my homework.
The verdict: Madison Avenue 2016 is desperately trying to release the social media Krakken at every turn. Still, methinks creatives are not consuming enough amounts of memes, Vine and Snapchat. Plus, planning is prevailing. Big time. Taking refuge in the warm womb of strategy is not enough, folks. Too much tried-n-true stuff. Madison Avenue needs to innovate way more. Yeah, I know, easier said then done. By Gonzalo López Martí LMMIAMI.COM
Lopez named Principal and Chief Research Office at New American Dimensions
New American Dimensions announced that Raul J. Lopez has joined the firm as Principal and Chief Research Officer in order to further develop its growing portfolio of regional and national accounts.
How Long Does it Take to Completely Incorporate New Technologies into Marketing Efforts?
Marketers are increasingly adopting and incorporating new technologies into their strategy.
Inside Today’s Digital Household
There was a time when understanding consumer use of the Internet was relatively simple — way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device.
AHAA 2016 Conference delves into a Rapidly Changing Advertising Landscape
Branded content, ad blocking, digital advertising fraud, programmatic, total market and digital disruption are just some of the ever-evolving realities that are forcing marketers, media, agencies and the entire marketing ecosystem to explore a new future together. These topics and more fill the jam-packed agenda of AHAA’s 2016 Annual Conference held April 18-20 in Miami.
Nieto Molina – SVP & GM of Univision’s Radio passes after being on the job 2 weeks
Alejandro Nieto Molina who was appointed the new SVP & GM of Univision’s Radio two weeks ago, has died. According to published reports, Nieto Molina had a heart attack on February 8, 2016 in Miami.
Big Data Has A Big Diversity Problem [INSIGHT]
Big data continues to be a central point of conversation in the market research world. Whether it is touted as the end of market research as we know it or the beginning of the new market researcher that weaves big data and custom research into a projection of the future, one thing is for sure, big data is here to stay. By Mario Carrasco
Make Your Brand the Obvious Choice [INSIGHT]
Marketers need to adopt a more nuanced understanding of how people make brand decisions if they want to grow sales. There is an assumption that all decision making is instinctive, but in fact it’s a balance between instinctive and deliberative. Marketers must try to understand what makes their brand the obvious choice for both types of decision making.
Top 10 Digital Trends in 2016 [REPORT]
A report by Laughlin Constable shows that new technologies and changes in existing technologies will create even tighter connections between the digital and physical worlds, blurring the lines between online and offline experiences.
New research identifies five types of mobile users – from Embracers to Information Seekers
According to new GfK MRI research, today’s smartphone user is just as likely to be seeking mindless entertainment – playing a game or streaming a video – as connecting with friends and family through texting or other modes.
Internet of Things Is Changing How Media and Entertainment Companies Operate
While the “internet of things” is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality.
What Are the Most Challenging Best Practices?
Best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging, according to December 2015 research.
Food For Thought: How To Talk About Taste In Advertising
Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertising is in the business of building branded memories, demonstrating a product’s tastiness is an important component to any food and beverage advertising. But is it enough to just communicate good taste?
2016 electorate will be the most diverse in U.S. history
The U.S. electorate this year will be the country’s most racially and ethnically diverse ever. Nearly one-in-three eligible voters on Election Day (31%) will be Hispanic, black, Asian or another racial or ethnic minority, up from 29% in 2012. Much of this change is due to strong growth among Hispanic eligible voters, in particular U.S.-born youth.
Bongiovanni named Director Of Earned Media at Saatchi & Saatchi Los Angeles
Saatchi & Saatchi Los Angeles announced that Romina Bongiovanni as Director of Earned Media.
¡HOLA! MPRM launches
MPRM Communications announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM.
Who Gets the Most out of Mobile?
The mobile audience is not homogeneous, according to November 2015 research. And the way different groups rely on their mobile devices translates to different attitudes toward ads—and apps.
For the First Time, More Than Half of Americans Will Watch Streaming TV
This will be a benchmark year for digital video usage, particularly streaming television. According to eMarketer’s latest forecast of digital video consumption, 2016 will be the first time more than half of the US population will watch TV shows online at least once a month. In 2016, 164.5 million Americans will watch digital TV—50.8% of the US population. That’s a jump from 47.8% last year
