Article placement: Top News

Hacking the Commuter Code: AM/FM Listeners

Even as in-car audio use continues to evolve, Americans remain “button punchers.” Nearly 75% of those who consume audio in the car are likely to switch at least occasionally over the course of their commute.

Digital best practice is still not being practiced

Brands are now spending huge amounts on digital advertising, be it desktop or mobile, search, display or video. And yet Millward Brown’s Brand Lift Insights results suggest that many advertisers have still not really cracked the code when it comes to creating effective digital ads.

3 Reasons Brands Should Focus On Hispanics And African-Americans

The Consumer Confidence Index hit 92.2 in February, from a revised 97.8 in January, the Conference Board said. That’s lower than the 97.3 expected by analysts, and the lowest level since July, according to Thomson Reuters.  We recently conducted our annual consumer sentiment study with readable base sizes of Hispanics, African-Americans, Asians, and non-Hispanic whites. A segmented view of the cohorts paints a different picture and emphasizes why 2016 is an ideal year to shift some spend to Hispanics.

Marketers Will Seize the Customer Experience by 2020

A study of nearly 500 chief marketing officers (CMOs) and senior marketing executives from around the world conducted by The Economist Intelligence Unit (EIU) on behalf of Marketo, Inc., reveals that 86 percent of marketers say they will own the end-to-end customer experience by 2020.

5 Trends That Are Indicators Of Pending Change [INSIGHTS]

We just ended Q1 of 2016, and now we’re into the “Day” promotional spike season centered on Mother’s Day, Father’s Day, Graduation Day, etc. What we saw over the holiday and in Q1 was a concerted shift in use, practice and engagement across the board — but many of these shifts have upstream and downstream impacts on how we think of marketing today.

Whatever Happened To Frequency Capping? [INSIGHT]

Sometimes in marketing and advertising you have to put out a question and admit that you’re not the best-placed person to answer it, but it’s worth asking all the same. As Samsung is crowned the most advertised brand on British television for March with 2486 ad minutes across 3,535 spots, is it only me wondering, is that a good thing? Or put it another way, the question I routinely drive my family mad with — what on earth has happened to frequency capping?

Bianco named EVP & GM of República

República announced the appointment of Anthony Bianco as executive vice president and general manager, a newly created position to manage the agency.

Richards/Lerma launches new campaign for Encanto Pops

The insight behind the campaign is very similar to the brand’s promise, “Authentic Mexican Flavors. The daring campaign makes reference to the brand’s Mexican origns with a risky tone that breaks through the clutter.

We Save Lives “Reflections from Inside”

The campaign, created by Y&R Miami and produced by Paraná Films, Vaporpost and Mokoh Music, features a long-form online film showing the reactions from patrons at a bar bathroom who are faced with the reflections of Kris Caudilla, a convicted drunk driver currently serving 15 years for vehicular manslaughter in a Florida prison.

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