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MediaCo elevates Key Executives to Propel Multicultural Growth Strategy Across Audio and Video Platforms

MediaCo announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo’s … Read more

How Much Discrimination Do Americans Say Groups Face in the U.S.?  [REPORT]

Large majorities of Americans say numerous groups in the United States face at least some discrimination, including immigrants, transgender people and members of different racial and religious groups. About eight-in-ten (82%) say immigrants who are in the U.S. illegally experience a lot of or some discrimination – including 57% who say they face a lot … Read more

Programmatic Transparency Benchmark: Q1 2025 Benchmark Findings [REPORT]

Launched in 2024, the ANA Programmatic Transparency Benchmark is a joint initiative by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It was created in response to the ANA’s 2023 Programmatic Media Supply Chain Transparency Study, which revealed that 25 percent of open web ad spending could be better allocated. Q1 2025 Findings: … Read more

LATINATION MEDIA wins Bronze Telly for ‘STOP THE DIS(INFORMATION)’ SOCIAL AWARENESS SERIES

LatiNation Media, the bilingual, culture-first Latino-owned multiplatform media company, CALÓ News, and comedian/actor Al Madrigal have won a Bronze Telly Award in “Public Interest & Awareness” for the 2024 social awareness video campaign, Stop the Dis(Information). The nine-episode short-form video campaign was created to combat the widespread dissemination of disinformation, hoaxes, and “fake news” that … Read more

TelevisaUnivision and Disney Entertainment Announce New Distribution Partnership

TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility. As part of the new deal, TelevisaUnivision’s U.S. Networks, including Univision, UniMás, TUDN and Galavisión, will launch on the Hulu+ Live TV core channel line-up on June 3, just in time for the highly-anticipated FIFA Club World … Read more

ANA/4As Client-Agency AOR Relationship Tenure  [REPORT]

In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a “long-term” partnership in today’s industry? How has the average client-agency relationship tenure changed? To read more, CLICK HERE. Courtesy of The Association of National Advertisers    

Holdco clients: take charge in 2025

By Steve Boehler The world of large agency holding companies has lost its collective mind in the past 6 to 12 months. Publicis led the way with an ever-increasing emphasis on principal buying and centralized teams working across differing agency brands. Omnicom then ate IPG in an attempt to seemingly enjoy even more nontransparent media … Read more

TELEMUNDO dominates Primetime ……

Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, … Read more

PerfectLink Media announces strategic alliance with Hispanic Group

PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media’s capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions. Isabel Bucaram, the Founder and CEO of … Read more

Why C-Suite Execs Should Listen to Their Creatives on Generative AI

By Buzz Hays Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools. To read more, … Read more

Marketers Need a Fresh Playbook for New Media Models

By Christopher Heine     The media landscape is undergoing a seismic shift. Traditional media pillars are crumbling, giving way to a dynamic new ecosystem populated by influencers, creators, and niche players. Once-straightforward paths to consumers have splintered into a complex web of platforms, personalities, and algorithms. For brand advertisers, it’s both a challenge and an … Read more

The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide [REPORT}

The  Interactive Advertising Bureau (IAB), the digital media and marketing trade association, released the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation, led by John Deighton, Harold M. Brierley Professor of Business Administration Emeritus, Harvard Business School. The quadrennial study, first published in 2008, tracks the … Read more

Population Growth Reported Across Cities and Towns in All U.S. Regions

Cities of all sizes grew on average from 2023 to 2024 with Southern and Western cities experiencing accelerated growth. Topping the list of fastest-growing cities was Princeton, Texas with a remarkable 30.6% growth rate, according to the U.S. Census Bureau’s Vintage 2024 estimates released today. New York City, Houston and Los Angeles saw the greatest numeric … Read more

APR’s 2025 Marketing Production Trends Report

By Gabrielle White In the current state of marketing production, marketers must consider ways to keep up with competition and produce high volumes of content while maintaining quality and effectiveness. APR sought to highlight such considerations and more in its annual report, “2025 Marketing Production Trends.” To read more, CLICK HERE. Courtesy of The Association … Read more

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