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Beyond Translation: How Language and the Sapir-Whorf Hypothesis Inform Hispanic Advertising

By Madison Pellicer  Language is a fundamental element in developing thought, identity, and behavior. Among U.S. Hispanic populations, language serves as a communication tool and a conduit of culture, memory, and emotional resonance. In this essay, I explore two language-related topics that are crucial to understanding Hispanic consumer behavior and marketing communication: (1) whether language … Read more

The Growing Hispanic Market: From Workers to Consumers

  By Samantha Humphrys Over time, the U.S. workforce has experienced a demographic evolution. The workforce has become a melting pot of people, just like the country itself. The workforce of the U.S. is comprised of more and more minorities, such as Hispanics. Furthermore, there is a positive association between the rise in Hispanic workers … Read more

Critical Essay on Hispanic Consumer Trends in the U.S.

By Sofia Martinez Are Hispanic Brands Taking Over the Grocery Store Shelves? For this paper, I’ve chosen to focus my research on food brand marketing and the influence that the Hispanic population has had on this industry. When it comes to Hispanics, this market has been categorized as one of the fastest growing workforce groups … Read more

Padrón is GAIM for a New Chapter in His Leadership Career

By Cameron Coats Otto Padrón, who led Los Angeles-based Meruelo Media for nearly a decade before stepping down earlier this year, has named his next move – Co-President, Co-Owner, and Chief Operating Officer of a national broadcast group operating five television networks. In his new role, Padrón will oversee day-to-day operations across Get After It Media’s … Read more

Authenticity Is the Strategy. Culture Is the Stage.

By Jacquelynn Carrera – Director Brand Marketing – Network Audio & Live Entertainment What Bad Bunny’s Puerto Rico residency and World Tour teaches us about brand leadership and cultural relevance In a marketplace where brand loyalty is earned, not assumed, few cultural moments demonstrate the power of authenticity and local investment like Bad Bunny’s latest … Read more

Neuroresearch and Online Eye Tracking: Redefining Digital Ad Effectiveness

In a digital environment where attention spans are measured in seconds, traditional metrics like clicks and views offer an incomplete picture. They tell us what users did but not what they saw, felt, or understood. Which parts of the creative actually registered with them? Did the ad spark interest, confusion, or indifference? That’s where online … Read more

Fixing the System We Built: Driving Toward Transparency

By Avi Chai Outmezguine Albert Einstein is famously alleged to have said, “We cannot solve our problems with the same thinking we used when we created them.” For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That … Read more

Dennis Holt of USIM & Western International passes …….

It is with profound sadness that we share the news of the passing of USIM Founder and Chairman Dennis Holt. Dennis was more than a pioneering force in the media industry, he was a kind, generous, and deeply respected person who made everyone around him feel seen, heard, and supported. Mr Holt created one of … Read more

Differences in Work Arrangements Among Hispanic and Non-Hispanic Populations

Hispanic or Latino workers are projected to become a larger portion of the civilian labor force in the coming decade and new American Community Survey (ACS) tables on characteristics of workers show how they differ from workers in other groups. For example, according to the ACS, a significantly bigger share of Hispanic or Latino workers … Read more

Burnout Is On the Rise: The Consequences and Ways to Prevent It

By Gabrielle White  A growing concern for employees and employers is burnout. Talent solutions and business consulting firm Robert Half found with its new research that 36 percent of professionals feel burned out at work, and 33 percent report they are more burned out now than the previous year. Among those who reported feeling burnt … Read more

Speaking Their Language: The ROI of Inclusive Marketing [PODCAST]

Inclusive marketing isn’t just about doing the right thing—it’s about doing what works. When companies fail to speak the cultural language of their audiences, they risk more than lost market share. Brands lose trust, relevance, and relationships. But when inclusion is rooted in strategy rather than performative gestures, it becomes a powerful business driver for … Read more

What Brands Must Know About U.S. Fans Ahead of the 2026 FIFA World Cup

The largest sporting event in history, the 2026 FIFA Men’s World Cup, kicks off across North America. For brands, it’s a once-in-a-generation chance to build campaigns that authentically tap into the unique appeal of World Cup soccer and break into mainstream culture during a tournament projected to generate up to $40.9 billion in GDP. But … Read more

It Happened in Mobile First: How Mobile Advertising Anticipated the Industry’s Biggest Challenges

By Brian Quinn The challenges facing today’s digital advertising ecosystem — signal loss, privacy constraints, platform consolidation — first emerged in mobile. As the earliest mainstream digital-first channel, mobile has operated under constraints that only recently reached marketers in display, programmatic, retail media, and streaming. It adapted to the deprecation of device identifiers, restrictive SDK … Read more

Reconnecting with LGBTQ+ audiences

Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support beyond Pride Month. There’s a notable desire among LGBTQ+ communities for accurate and authentic representation in the media content and advertising they engage with. Nielsen data … Read more

ADVERTISING PROVES RESILIENT AMIDST ECONOMIC UNCERTAINTY

MAGNA was always anticipating a deceleration in the global advertising market’s growth for 2025, following the exceptional performance of 2024. Analysis of first-quarter financial reports confirmed weaker ad sales among traditional media owners (TMOs) amidst growing economic uncertainty. TMO ad revenues (radio and television broadcasters, newspaper and magazine publishers, out-of-home, and cinema) decreased by -1% … Read more

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