Article placement: Top News

Celebrating the life and legacy of Norma Orci, co-founder and chairwoman of Orci and trailblazer of multicultural advertising

It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on August 3. She leaves behind two children, two grandchildren and an indelible mark upon the advertising industry, having played a crucial role in launching effective, thoughtful and impactful multicultural marketing targeting U.S. Hispanics … Read more

Hispanic Ad Agency Pioneer Norma Orci Passes.

Norma Orcí, the co-founder and chairwoman of longtime U.S. Hispanic market advertising agency Orci, has died. Along with her husband Hector Orci, the Orci agency rose in prominence to become a legacy shop. In her bio appearing on the Orci website, she recalled, “When I started as a junior copywriter at Noble & Asociados, Mexico’s … Read more

ANA Programmatic Media Supply Chain Transparency Study — First Look  [REPORT]

The study focused on open web programmatic advertising, a $88 billion global market. Twenty-one member companies participated, with the data collection period between September 2022 and January 2023. That consisted of $123 million in ad spend and 35.5 billion impressions, mostly classic banner and video ads. Qualitative work supplemented quantitative research. Key findings: Information asymmetry … Read more

What Type of Strategist are you?

By Jeroen Kraaijenbrink – Strategy and Leadership Consultant | Global Top 20 LinkedIn Creator | No-Nonsense Collaborator, Educator, Mentor and Author | Enabling Leaders to Improve Through Strategic Insight and Guided Execution | Strategists come in different breeds. Some know it all or are full of ideas, while others prefer to involve their people or … Read more

The state of AI in 2023: Generative AI’s breakout year

The latest annual McKinsey Global Survey on the current state of AI confirms the explosive growth of generative AI (gen AI) tools. Less than a year after many of these tools debuted, one-third of our survey respondents say their organizations are using gen AI regularly in at least one business function. Amid recent advances, AI … Read more

National Hispanic Network of Volunteers HLX+ Launches

As Hispanic Heritage Month approaches, a new national volunteer network, HLX+ launches, unleashing a powerful movement across the nation. HLX+ is a national network of thought leaders dedicated to advocating and celebrating the achievements, heritage and the rich culture of the U.S. Hispanic/ Latino/ Latina/ Latine/ Afro-Latino/ Asian-Latino/ Chicano/ Tejano and more. “The HLX+ mission … Read more

Norsan Media eexpands in Austin, TX: Acquires 104.9 FM KTXX and 105.3 FM K287FG

Norsan Media adds new radio stations in the Austin, Texas market. “The acquisition reflects the advancement of our continued strategic positioning in the Austin, Texas market, to increase market share and establish the base of our multi-channel 360 degree approach to reach the Hispanic audience in the market. Along with our existing Austin station: La … Read more

Attention In Advertising

Dentsu announced new research measuring attention in audio advertising for the first time. Conducted in partnership with Lumen Research, dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was conducted with participating partners Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. The … Read more

Hispanic and Black News Media Fact Sheet

News media made by and for the two largest racial and ethnic minority groups in the United States – Black Americans and Hispanic Americans – have been a consistent part of the American news landscape. Largely, newspapers and television aimed at both of these groups have recently had audience declines. Explore the trends in Hispanic- … Read more

State of American Men 2023 – From Crisis and Confusion to Hope [REPORT]

The conversation about men and gender equality in the US has become highly politicized, even weaponized, and is often cast as zero-sum. In this contested space, care and resources dedicated to the lives of boys and men can seem like a distraction from the unfinished work related to girls and women. But as Equimundo’s efforts … Read more

Same-Sex Male Spouses Less Similar than Female-Female Spouses

By Paul Hemez and Daniela Mejía Same-sex married couples are less likely than opposite-sex married couples to have spouses who are the same age and the same race and Hispanic origin, according to the 2021 1-year American Community Survey. In contrast, same-sex spouses were more likely than opposite-sex spouses to have similar income and education … Read more

US Consumer Confidence

The Conference Board Consumer Confidence Index rose again in July to 117.0 (1985=100), up from 110.1 in June. The Present Situation Index—based on consumers’ assessment of current business and labor market conditions—improved to 160.0 (1985=100) from 155.3 last month. The Expectations Index—based on consumers’ short-term outlook for income, business, and labor market conditions—improved to 88.3 … Read more

Bursting the Creative Bubble

By Felipe Simi Advertising reveres highly creative people, lost in creative thought, coming up with amazing creative solutions, in the pursuit of memorable creative campaigns. And it’s all a bubble that needs to be burst. Please don’t misunderstand me. I, myself, am a creative leader and I’m aware that creative people being creative is essential … Read more

The Catalyst for Innovation

By Christopher Karpenko Consumers are inundated with a seemingly countless number of ads every day. It can be difficult for marketers to break through the clutter. But as brands jockey for attention, they must also grapple with an ever-evolving market and near-constant shifts in customer expectations. Innovative marketing can help businesses differentiate themselves and capture … Read more

thredUP Releases Second Annual Impact Report [REPORT]

thredUP, ant online resale platforms for apparel, shoes, and accessories,  released its second annual Impact Report. Through transparent reporting and disclosures, the report provides a comprehensive view of thredUP’s environmental, social, and governance (ESG) profile, outlining the company’s business and brand-aligned ESG strategy and detailing the progress the company made across ESG initiatives in 2022. … Read more

CEO Insights [REPORT]

Despite geopolitical disruption and looming economic concerns, CEOs remain focused on navigating through uncertainty. While the challenges are many, today’s CEOs demonstrate incredible resilience through their ability to navigate external factors and continue to explore and invest in emerging technologies. Below are highlights from the most recent Fortune/Deloitte CEO survey. To read report, CLICK HERE. … Read more

The world’s most valuable brands of 2023

Apple continues to lead as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop in the … Read more

7 Marketing and Advertising Predictions for 2024

By Larisa Bedgood The marketing and advertising landscape is constantly evolving. Digital, AI, big data, fast data – more advancements and new technologies are constantly being introduced. Before we delve into the marketing of the now and near future, let’s take a quick trip down memory lane over the past 50 years. To read more … Read more

Kanguro Insurance launches Health Insurance Plans for Pets

Kanguro Insurance has officially launched its health insurance plans for pets. With a strong focus on digital innovation and bilingual customer service, Kanguro Insurance aims to modernize the pet insurance industry in the United States. “After years of working in the insurance industry, we recognized the need for a better experience when interacting with insurance … Read more

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