The aspirational delusion.
By Gonzalo López Martí – Creative director, etc. / LMMIAMI.COM
- I once asked the marketing manager of a massive global brand whose responsibilities included the largest Spanish-speaking country in the world why their campaigns aimed at said nation always depicted upper class Caucasians when the vast majority of their customers is working class and “ethnic”.
- This individual was, pro’bly still is because he proved to be very good at it, in charge of marketing efforts for the type of edible product you buy with chump change you fish from the bottom of your pocket.
NBCUniversal Hispanic Group announced, “Movimiento” a social-first movement based on CultureFirst™– a first-of-its-kind report on U.S. Latinos from NBCUniversal’s consumer insights practice, The Curve Report, in collaboration with Telemundo – research findings exposing the next generation of multicultural storytellers, artists, filmmakers, social media stars and more.
The Advertising Research Foundation (ARF) announced the findings from its How Advertising Works research, based on over 5000 campaigns, 12 years of data, and $375B in advertising spend in 41 countries across over 100 categories. 
Fast-moving digital technology has driven almost continuous change in attitudes, behavior and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.
Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what’s new and what’s changing in marketing technology.
As consumer preferences and habits for smartphone usage continue to shift, Millennials are driving the increased usage of video calling as a preferred application among smartphone users.
Dramatic demographic shifts are transforming the world’s consumer landscape. Our new research finds just three groups of consumers are set to generate half of global urban consumption growth from 2015 to 2030.
The percentage of Asians in the U.S. with a bachelor’s degree or higher rose to 54 percent in 2015, up from 38 percent in 1995, according to a new report from the U.S. Census Bureau. In addition, Asians and non-Hispanic whites were more likely to hold a bachelor’s degree or higher when compared with blacks and Hispanics.
Telemundo announced the appointment of Mara Arakelian to Senior Vice President of Talent Management. In her role, she will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises, including the Telemundo Network, Telemundo Studios, NBC UNIVERSO and the Digital platforms. 
beIN SPORTS Americas has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.
The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.
The Council for Research Excellence (CRE) today unveiled findings from a pair of research studies designed to help answer the question of what it means to watch TV in today’s multi-screen world. The two studies, one on concurrent platform usage and the other a longitudinal ethnography, were discussed in detail at an event in New York attended by senior media research professionals from networks, local stations, syndicators, advertisers and agencies.
Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.
The king of horoscopes, Walter Mercado, thinks you should try your luck by playing the new Money Monopoly Game at McDonald’s.
Collective Bias published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.
Extreme Reach has created an infographic that shines a light on the talent behind TV ads and the challenges that arise when those commercials are used online.
Digital ad spending in Latin America is set to reach new heights this year, according to eMarketer’s latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.
“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.
Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.
2016 will be a challenging year for advertising in the US. Although paid media spending will rise by 5.1%, growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio. eMarketer estimates US total media ad spending will top $192 billion for the year, partly driven by the US presidential election and the Rio Summer Olympics, as explored in a new eMarketer report, “US Ad Spending: eMarketer’s Estimates for 2016.”
