Grupo Gallegos taps Luis Camaño to lead Brand Activation Group
Grupo Gallegos announced that advertising industry veteran Luis Camaño has joined the company to lead its newly formed Brand Activation Group.
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Hispanic Public Relations Association (HPRA) Miami Chapter announces 2016 Board of Directors
The Hispanic Public Relations Association (HPRA) Miami chapter announced its Board of Directors for 2016.
Univision Digital launches “Papás y Mamás” channel
Univision Digital announced the launch of “Papás y Mamás,” a new bilingual parenting channel created in partnership with Ricky Martin’s popular parenting site, Piccolo Universe.
Want to be a better leader? Observe more and react less [INSIGHT]
Most time-strapped executives know they should plan ahead and prioritize, focus on the important as much as the urgent, invest in their health (including getting enough sleep), make time for family and relationships, and limit (even if they don’t entirely avoid) mindless escapism. But doing this is easier said than done, as we all know—and as I, too, have learned during years of trying unsuccessfully to boost my effectiveness.
Inquiring Minds: 5 Things Your New Employer CAN Find Out About You
Many a job seeker has mistakenly assumed that their potential new employer won’t be able to find out something in their background that might cost them that new job. While a new employer is sometimes legally required to ask your consent in searching your background data, if you respond that they cannot do so it will likely eliminate you from further employment consideration.
Donald J. Trump and Univision Communications Inc. reach settlement
Donald J. Trump, the former owner of the Miss Universe Organization, and Univision Communications Inc. (UCI) announced that they have settled their litigation arising from Univision’s decision not to broadcast the Miss Universe and Miss USA pageants.
Programmatic Buying and the US Hispanic Market – – Forget About It For Now
The hottest topic in marketing, advertising and media is the PROGRAMATIC buying future.
Programmatic performance anxiety? Here’s how to cure it [INSIGHT]
Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that worryingly few people know what they are doing at all.
Was Einstein distinctive or different? [INSIGHT]
What comes to mind when you read the name Einstein? I am willing to bet an image like the one on this page comes readily to mind. But is that because he is distinctive or different? Many people have trouble distinguishing between the two qualities, but the distinction is important.
Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation [REPORT]
Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief Marketing Officer (CMO) Council.
Influencer Marketing Is Rapidly Gaining Popularity Among Brand Marketers
As concerns about ad blocking grow, influencer marketing is becoming more important to brands.
Super Sunday Offers Cross-Screen Opportunities to Target Hispanic Consumers [INSIGHT & INFOGRAPHIC]
YuMe, Inc. announced the results of two online surveys focused on how viewers engage with The Big Game.
NBCUniversal Telemundo Enterprises to build new home in Miami
NBCUniversal Telemundo Enterprises today unveiled plans for the building of its new global headquarters in Miami-Dade County.
MundoMax 2016 Upfront
MundoMax announced that it will hold its upfront luncheon for advertisers in New York City at noon on Wednesday, May 18, 2016.
Super Bowl 50. The strategist ate my homework.
The verdict: Madison Avenue 2016 is desperately trying to release the social media Krakken at every turn. Still, methinks creatives are not consuming enough amounts of memes, Vine and Snapchat. Plus, planning is prevailing. Big time. Taking refuge in the warm womb of strategy is not enough, folks. Too much tried-n-true stuff. Madison Avenue needs to innovate way more. Yeah, I know, easier said then done. By Gonzalo López Martí LMMIAMI.COM
Lopez named Principal and Chief Research Office at New American Dimensions
New American Dimensions announced that Raul J. Lopez has joined the firm as Principal and Chief Research Officer in order to further develop its growing portfolio of regional and national accounts.
How Long Does it Take to Completely Incorporate New Technologies into Marketing Efforts?
Marketers are increasingly adopting and incorporating new technologies into their strategy.
Inside Today’s Digital Household
There was a time when understanding consumer use of the Internet was relatively simple — way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device.
AHAA 2016 Conference delves into a Rapidly Changing Advertising Landscape
Branded content, ad blocking, digital advertising fraud, programmatic, total market and digital disruption are just some of the ever-evolving realities that are forcing marketers, media, agencies and the entire marketing ecosystem to explore a new future together. These topics and more fill the jam-packed agenda of AHAA’s 2016 Annual Conference held April 18-20 in Miami.
Nieto Molina – SVP & GM of Univision’s Radio passes after being on the job 2 weeks
Alejandro Nieto Molina who was appointed the new SVP & GM of Univision’s Radio two weeks ago, has died. According to published reports, Nieto Molina had a heart attack on February 8, 2016 in Miami.
