MARCA launches H&R Block campaign with Wisin
For the new campaign, created by H&R Block’s Miami-based agency of record MARCA, Wisin re-recorded his hit song Piquete.
Article placement: Top News
“8 Jolly Reasons Why 2015 is the Biggest Multicultural Holiday Ever!” [INFOGRAPHIC]
Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever.
A Day in the Life of a Media Consumer [REPORT]
Consumer attention is divided across many devices these days. Which devices are best at holding attention for your advertising, and how can marketers use this information to reach their target audience? Read our study to learn more.
Latin American Moms Have Different Parenting Styles & Values from Their Own Moms [REPORT]
Findings from Saatchi & Saatchi’s recently released “Moms & Marketing:irl” (“in real life”) worldwide quantitative study about today’s moms and how marketers can speak to her in more authentic and emotionally resonant ways found the vast majority of Latin American moms have different parenting styles and values from their own mothers.
The Media Universe Moves at the Pace of Technological Change
The current state of the media universe is much like that of the cosmos, and as the force of the galaxy is contemplated much in current times, the proliferation of devices and the abundance of media choices are also pondered.
Marketers will Unite Sales and Media Touchpoints [INSIGHT]
Millward Brown released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive year the company is providing marketers with a clear guide on navigating the challenges and opportunities of the next 12 months. One prediction in the 2016 report identifies the opportunity for marketers to develop clearer consumer journey maps, from awareness to purchase, in order to better integrate sales and media touchpoints.
How Is Data Driving Marketing?
Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets.
For Display Ads, Being Seen Matters More than Being Clicked
comScore, Inc. and Pretarget released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.
Suárez named President & GM of Telemundo 60 San Antonio / KVDA
The Telemundo Station Group announced that José Alberto Suárez has been named President and General Manager of Telemundo 60 San Antonio / KVDA.
Why Boards Must Support CMO Change Agendas To Build More Customer-Centric Organizations In 2016 [INSIGHT]
As company boards enter 2016, many should resolve to better support and encourage their company CMOs in implementing change agendas that target a more customer-centric business mindset and tackle digital disruption head-on in the year ahead.
Why You Need A Brand Trust Survey [INSIGHT]
Every Monday morning across America, retail executives file into conference rooms to review weekend sales performance across channels. They study mountains of numbers from physical and online checkouts, mobile sites, e-commerce analytics, and information taken from store intercepts and online customer surveys.
US Digital Display Ad Spending to Surpass Search Ad Spending in 2016
In 2016, digital display ad spending will eclipse search ad spending in the US for the first time. Combined, the categories of video, sponsorships, rich media and “banners and other” will account for the largest share of digital ad spending: 47.9%, worth $32.17 billion.
Want To Reach Boomers? Try The Local Newspaper [INSIGHT]
If you are a digital marketer, your first thought may be surprise that so many people in a highly educated and tech-savvy metro area still get the “dead tree” version of the Globe.
Salazar named Political Outreach Director at Entravision Communications
Entravision Communications Corporation announced that it has appointed Marta Salazar to the position of Political Outreach Director of Entravision.
Another 10 reasons why we #Latinos are the original #Millennials
As we pointed out last week on the first installment of this listicle (check it out here: https://hispanicad.com/agency/business/10-reasons-why-we-latinos-are-original-millennials ), all those behavioral insights and personality traits attributed to Millennials were true about us Latinos way before the Millennial epithet was even coined. By Gonzalo López Martí / LMMIAMI.COM
Internet of Things Has Wide-Ranging Impact Across Healthcare Spectrum
At first mention of the internet of things (IoT) for healthcare, Fitbits, Jawbones and smart watches probably come to mind. These devices have received a strong dose of media hype, but they are just the tip of the iceberg in a growing infrastructure that is bringing meaningful connectivity to the business of health.
Why TV advertising sucks less than digital [INSIGHT]
Duncan Southgate, our Global Brand Director for all things Digital at Millward Brown, thinks I spend far too much time dissing digital advertising. In a recent email to me he wrote, “I don’t see us writing articles about how TV ads suck.” OK, Duncan, let’s see where that comment takes us.
2015 U.S. Music Year-End Report [REPORT]
Aside from the excitement at year-end, on-demand audio and video streaming continued to gain in popularity in 2015, posting growth rates of 83% and 102%, respectively.
Millennial Moment [INSIGHT]
If there’s one thing all Millennials have in common, it’s an immersion in the digital world. If they weren’t fully born in the digital age, they spent formative years and entered early adulthood in a rapidly changing environment of phones, computers and devices that connect them to each other and the world.
Top 10 Business Growth Trends in 2016
The top trend for business growth in 2016 is “Welcome to the Age of Peer Power,” according to Bill Lee, Founder of the Center for Customer Engagement.
