Perspectives on Media Transparency from All SidesIn the past two decades, inventions and innovations have shifted how we consume media. From print to television to desktops to mobile, we’re now connected to publishers, advertisers and one another in an instant, from any place in the world. Just in the past four years, digital engagement by consumers has more than doubled, led primarily by the massive growth in mobile.
More adults make restaurant and retail purchases on the weekends than do so during the week, research found.
MundoMax, the U.S.-based Spanish-language broadcast network wholly owned and operated by media conglomerate RCN Television Group, announced the appointment of Jose I. Molina to Interim President
Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, introduced a new Spanish-language video about imposter scams at the Legislative Summit hosted by the National Association of Hispanic Publishers and the National Newspaper Publications Association.
Fernando Sánchez Servitje, grandson of Grupo Bimbo Co-Founder Don Roberto Servitje Sendra, has advanced his professional career by joining Legion Advertising LLC as an esteemed Partner and Director.
Among women in the typical age range with children younger than 18, most use the internet, smartphones and so on.
This software-advertising company, headquartered in Silicon Valley, is offering a full suite of enterprise applications available to US Hispanic market.
Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building a business case can fund them, secure buy-in, and build momentum.
The sharing economy is booming. Some of the most highly valued tech companies in the past decade have been spawned from this new economic model, tapping into the collective for services rather than a single entity. With sky rocketing valuations comes tremendous pressure to consistently increase revenue for investors in order to set themselves up for an eventual IPO.
“The Self Made Economy is more than a marketing mantra, bigger than a trend. It is a bona-fide phenomenon, a revolutionary call to action and a fundamental reboot of the way Americans are rising to the challenge of innovation in an information age society where disruption and change are the norm,” says Guy Garcia, President of New Mainstream Initiatives at EthniFacts. “Along with multicultural Americans, particularly immigrants; and millennials and young adults; women are the vanguard of the Self Made revolution, gaining and leading as entrepreneurs, heads of households and commanding more than $11 trillion in investable assets.”
A paper titled ’Positive Effects of Negative Publicity: When Negative Reviews Increase Sales’ by Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen and published in Marketing Science finds that bad publicity can have positive effects, but only when the subject of the publicity is little-known.
Every time I speak with someone about Hispanic marketing, it is clear there is a huge disconnect between understanding the importance of reaching Hispanics and actually doing so. Marketers see the huge potential of this consumer group, so where is the disconnect? By Holly Pavlika, SVP of strategy, Collective Bias
Two things caught my eye last week here on Mediapost. One article summarized an ANA study suggesting that a growing number of marketers are taking programmatic in-house because… fraud and transparency: ). The other article stated that, according to research by Technology Business Research, of every dollar spent on programmatic only 40 cents reaches actual consumers!
Brands want viewers to engage with their video content, whether that means liking, sharing, or commenting. A step beyond that is when branded content inspires viewers to create their own content in response. Since it requires much more effort on the part of the viewer, this kind of engagement is much rarer.
Mode Media released survey results commissioned from research company Nielsen, which reveal a series of best practices and key takeaways for branded content creation. These findings — some of them unexpected — will benefit any marketer engaged in or considering branded content creation.
Being contextually relevant does not help ads stick with internet users, according to research. For US internet users, ads seen out of context lifted recall by 9%, vs. an 8% lift in recall after seeing ads in a relevant context. Context itself—meaning ads placed next to content related to the product advertised—seems unimportant.
Changes in customer behavior are among the foremost concerns cited by the majority of retail and consumer CEOs in PwC’s 18th Annual Global CEO Survey. They are racing to stay relevant in a world where mercurial shoppers are easily bored and yesterday’s new invention is already obsolete today; a world where smartphones achieved the same level of market penetration in two years as television did in 13—with far-reaching implications for consumers and retailers alike.
Newlink named Cynthia McFarlane as Chief Strategy Officer and Managing Partner to bolster the firm’s capabilities and solidify its strategic approach to consultancy.
The average tenure for chief marketing officers of leading U.S. consumer brand companies dropped from 48 months to 44 months, according to the 12th annual CMO tenure study by executive search consulting firm Spencer Stuart. This represents the first decline of average tenure in 10 years (since 2006).
