What Keeps Marketers Up at Night?
Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception.
Article placement: Top News
Maná to receive a Star on the Hollywood Walk Of Fame
The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.
The ANA And 4A’s Have — Predictably — Split On Transparency
We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.
4A’s Task Force Issues‘Transparency Guiding Principles of Conduct’
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
Surviving The Anti-AOR Age With Cross-Channel Thinking [INSIGHT]
The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.
Ensuring An Effective Healthcare Marketing Future
There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.
Bonilla named VP of Brand Initiatives at Magnus Media
Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.
The @realDonaldTrump vs the true Donald Trump – Part 1
By Gonzalo López Martí LMMIAMI.COM
- For months I made a point of avoiding the Trump topic.
- Socially & professionally.
- The “troll treatment”, to use social media parlance.
- One must never acknowledge the existence of a troll.
- You don’t give trolls the privilege & luxury of your attention.
- It’s akin to giving them the oxygen they need to survive.
- SocMed 101.
- However, the Donald is not a troll anymore.
Guidelines for Competitive Project Reviews [REPORTS]
The 4A’s and ANA—issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.
Activating Spanish-Dominant Hispanic Viewers Has Added Viewership Yards To Football
The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.
Unlocking Latino Civic Potential 2016 and Beyond [Report]
The Aspen Institute Latinos and Society Program and the Aspen Institute Citizenship and American Identity Program convened a diverse group of distinguished scholars, organizers, and other experts and leaders to discuss the challenges and causes of low Latino civic participation and to develop recommendations for unlocking Latino civic potential in the United States.
Millennial Mom Vs. Established Mom, Compare And Contrast
In the past, brands have attempted to target moms by separating them solely based on the stringent lines of demographic details, such as age, household income, and ethnicity. But we know that is the wrong approach.
Streaming Services Increase Overall TV Viewing and Reinvigorate Live TV
The latest findings from Horowitz Research’s Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services, like Netflix and Hulu, have been catalysts for increased television viewing: A third (31%) of over-the-top (OTT) viewers report watching more TV overall compared to five years ago. The data show that streaming services may even drive viewership back to live TV. Among OTT viewers, 31% say they began watching past episodes of some shows online and then switched to viewing the current season live.
Employees may be your best asset in time of crisis
Engaging employees prior to and during a crisis can substantially impact an organization’s ability to effectively respond and recover to an incident.
Leadership in context [INSIGHT]
In the corporate context, effectiveness depends less on the traits of any one executive (or of that person’s direct reports) and more on a company’s competitive challenges, legacies, and other shifting forces. by Michael Bazigos, Chris Gagnon, and Bill Schaninger
What Will Your Legacy Be?
It’s a simple, yet elegant question that allows you to think about the lasting impact of the role you play in an organization, and it can help you shape your everyday responsibilities.
Milk Life “Lo Que Nos Hace Fuertes” Goes For The Gold This Olympic Games Year
Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet.
Retargeting Content As The Next Frontier
Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.
The Latino Voter Registration Dilemma [REPORT]
This study presents precise data on the Latino electorate, registered voters, and actual voters in presidential elections between 1992 and 2012 with projections to 2016.
Marketers Face Mobile Advertising Challenges
Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.
