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Parents, Teens and Digital Monitoring [REPORT]

The widespread adoption of various digital technologies by today’s teenagers has added a modern wrinkle to a universal challenge of parenthood – specifically, striking a balance between allowing independent exploration and providing an appropriate level of parental oversight.

Another DUI For The IAB

Two weeks ago, the Federal Trade Commission pulled the IAB over for driving the industry under the influence of self-delusion.  It turns out running ads that “assimilate into the design” — so much so that “the viewer feels that they belong” — is exactly what not to do.  

Social Networking Continues to Let Consumers’ Thumbs Do the Talking

Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers.  For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG category in hopes that we can all avoid these potential traps in 2016.

Semilla: Cultura. A sense of culture and openness

As we ring in an election year, we should allow for our (economic influence and) Cultura to serve as a catalyst to cultural understanding in the U.S. with an appreciation for where we come from and our collective desire to be an instrumental voice for Hispanic America.  By Gabriela Alcántara-Díaz – Founder and President of Semilla

59 million immigrants [INTERACTIVE MAP]

Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.

Measuring Broadband America [REPORT]

The Federal Communications Commission released the results of its ongoing nationwide performance study of consumers’ fixed broadband Internet access service in its fifth “Measuring Broadband America” report.

SensisHealth launches

Sensis has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.

Re-shaping the media industry in 2016 [INSIGHT]

In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead.  By Andy Brown – CEO / Kantar Media

2015 Global Mobile Consumer Survey [REPORT]

Deloitte’s 2015 Global Mobile Consumer Survey is the biggest and most extensive to date, capturing surprising consumer behavior and thought-provoking trends from nearly 50,000 respondents, ages 18 to 74, across six continents and 31 countries

What’s Important When Buying Programmatically? [INSIGHT]

When buying programmatically, there are many important factors that come into play. Being able to buy display, as well as inventory across channels via a single platform, are two of the top ones, according to US media practitioners.

Creeped out [INSIGHT]

Advertising endeavors to do many things: inspire, motivate, persuade. One thing that it almost certainly never attempts to do is “creep out” its intended audience. However, when consumers talk about targeting, one of the phrases they most frequently use is, in fact, “creeped out.”  By Joline McGoldrick – Research Director / Millward Brown Digital

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