A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine-point in Total Market annual revenue.
Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.
At its quarterly board meeting in Washington, D.C., AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.
Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.
Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another. Sometimes you’re dealing with the transformation from traditional to digital; in other cases, the shift is from digital to data-driven. In every case, the transformation is difficult and feels very uncomfortable, but don’t lose faith — change often takes quite a long time.
Entravision Communications Corporation announced that it will host the second “Noche de Locura con Erazno y La Chokolata” on Tuesday, November 17, 2015. “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant, multi-talented performer and star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and will include special performances from the hottest regional Mexican and Banda artists topping today’s charts, including Banda MS, Espinoza Pas, Calibre 50, Banda Los Recoditos, and Codigo FN, among others.
NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.
NBC UNIVERSO announced the premiere of Heroes, starting Wed., Nov. 18, at 8 p.m. ET/PT. This marks the Spanish-language debut of the epic sci-fi series on U.S. television. Created by Tim Kring,
Cisneros Studios announced an agreement with TELEMUNDO for the production of the new show, “Ya Era Hora con Erika y Eduardo” [It’s About Time with Erika and Eduardo], hosted by renowned entertainers Erika de La Vega and Eduardo Videgaray. The new program, which also features the special participation of Boris Izaguirre, will premiere this coming Sunday, November 15th, at 10:00 PM Eastern / 9:00 PM Central.
Despite the significant amount of time teens and tweens spend with media, not all young people use media in the same way.
With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.
LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.
Flavio Morales has been named Executive Vice President, Endemol Shine Latino, U.S. Initiatives, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.
Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.
Social media marketing has become an essential component of every marketer’s strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content.
It’s a common debate for businesses: Who should be responsible for corporate social media activities?
The XVIII edition of El Ojo de Iberoamérica, celebrated the best of regional and international communication industry.
Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.
Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.
