Digital capabilities, adoption, and usage are evolving at a supercharged pace. While most users scramble just to keep up with the relentless rate of innovation, the sectors, companies, and individuals on the digital frontier continue to push the boundaries of technology use—and to capture disproportionate gains as a result.
Three notable changes relating to digital access and digital divides are occurring in the realm of personal connectivity, according to new findings from Pew Research Center surveys.
The Internet of Things will open an entirely new dimension of consumer targeting.
As we wrap up 2015 and head toward 2016, I must admit I’m a little surprised at the lack of surprises resulting from the big agency reviews that took place this year.
The Federal Trade Commission issued an enforcement policy statement explaining how established consumer protection principles apply to different advertising formats, including “native” ads that look like surrounding non-advertising content.
Disney is looking to get out of its joint venture with Univision, according to multiple reports.
In late 2015, AdMedia Partners, Inc. conducted its 22nd annual survey of senior executives at leading marketing services, media and related technology companies for their take on industry mergers and acquisitions prospects in 2016.
It’s easy to believe the world is a stupid, cold and cruel place. We’ve been told as much by our leaders. On many days in our very recent memory, it’s hard to argue that the world isn’t going to hell in a handbasket.
No matter your brand, your client or your industry, everyone is looking to get noticed. In order to make this happen, it’s important to have a solid PR strategy in place. The world of PR is drastically changing, and in order to get in the spotlight you need to be innovative and forward-thinking. Companies and their PR agencies have become increasingly savvy in an attempt to stay relevant and to increase brand awareness. Catching the attention of the masses is not always as simple as just distributing a press release. By Alejandra Londoño / Vice President of International Expansion at Juan Valdez
If everything you read about millennials is only partially true, then we as employers should be afraid to hire anyone who was born in the ‘80s. Thus, if I was a millennial (which I am not), I would feel pretty bad about myself and the likelihood of reaching my fullest potential given all of the negative things that have been said and written about me—from my work ethic, need for positive affirmation and inability to take criticism to my lack of loyalty and quest for the fastest route to the corner office. So I thought I would provide the many millennials in the workforce with a can’t-miss plan for professional success that will, once and for all, quell all the haters out there. By Michael A. Olguin / President of Havas Formula
Big data is transforming the way marketers work, but with so much consumer data available today the real challenge is how to mine it. While new data sources like search and social media can enhance the understanding of consumer behavior, marketers need reliable and consistent metrics to make good decisions. By Sarah Walker / Global Lead, Digital Behavior Analytics – Millward Brown
It’s hard to ignore the siren call to protect the planet. Or to remain unmoved by those facing increasingly poor living conditions across the globe. As a result, many consumers have adopted more sustainable behaviors. Others are working for or supporting organizations dedicated to social and environmental change.
Requests for Proposals have enjoyed a long tenure as one of the most important — if inefficient and cumbersome — aspects of communications planning. But as cross-channel initiatives become more complex, as they move increasingly toward harnessing behavioral nuances and orchestrating intricate experiences such as “micro-moments,” these antiquated systems of gathering and using critical information are increasingly inhibiting.
Once again the editors at PM360 have selected XL ALLIANCE as one of the Outstanding Innovators of 2015.This accolade hand-picks the most forward-thinking innovators and the innovations destined to impact the marketplace in 2016.
In light of dramatic changes in the consumer landscape, how can retail and packaged-goods executives prepare for the future? by Richard Benson-Armer, Steve Noble, and Alexander Thiel
Parents’ view of their neighborhood differs sharply by income.
What is the current state of healthcare in America? Is it getting better, staying the same, or getting worse?
The Mobile Marketing Association (MMA) released a “Guidance Report on Mobile Native Advertising” that highlights the unique power of mobile native as well as best practices for both advertisers and publishers.
There are few universal truths when examining industry advertising spending in 20 global markets.
Simply put, we’re living in the ‘age of now’. The proliferation of smartphone technology has made us accustomed to always-on connectivity.
