The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.
We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.
There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.
Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.
By Gonzalo López Martí LMMIAMI.COM
The 4A’s and ANA—issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.
The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.
The Aspen Institute Latinos and Society Program and the Aspen Institute Citizenship and American Identity Program convened a diverse group of distinguished scholars, organizers, and other experts and leaders to discuss the challenges and causes of low Latino civic participation and to develop recommendations for unlocking Latino civic potential in the United States.
In the past, brands have attempted to target moms by separating them solely based on the stringent lines of demographic details, such as age, household income, and ethnicity. But we know that is the wrong approach.
The latest findings from Horowitz Research’s Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services, like Netflix and Hulu, have been catalysts for increased television viewing: A third (31%) of over-the-top (OTT) viewers report watching more TV overall compared to five years ago. The data show that streaming services may even drive viewership back to live TV. Among OTT viewers, 31% say they began watching past episodes of some shows online and then switched to viewing the current season live.
Engaging employees prior to and during a crisis can substantially impact an organization’s ability to effectively respond and recover to an incident.
In the corporate context, effectiveness depends less on the traits of any one executive (or of that person’s direct reports) and more on a company’s competitive challenges, legacies, and other shifting forces. by Michael Bazigos, Chris Gagnon, and Bill Schaninger
It’s a simple, yet elegant question that allows you to think about the lasting impact of the role you play in an organization, and it can help you shape your everyday responsibilities.
Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet.
Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.
This study presents precise data on the Latino electorate, registered voters, and actual voters in presidential elections between 1992 and 2012 with projections to 2016.
Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.
Antena 3 internacional began transmitting in HD in the Americas. Atres Series changes their corporate image and now is branded as Atreseries.
