Article placement: Top News

Multiple Screens in a Multicultural Society: Implications for a Digital Society [INSIGHT]

Many organizations have been concerned lately with the implications of the increased and prolonged use of multiple screens by young and also older people.  The Kaiser family foundation, Ipsos, The Pew Research Center, and others have conducted studies in which they have found that the access to smartphones in particular has increased dramatically.  Also, that infants use tablets and smartphones even when watching television.  Many report fatigue and other strain related issues.  And as we know some run into walls and have accidents when driving, biking, etc. while texting or doing some other activity on their mobile devices.  By Felipe Korzenny, Ph.D.

Millennials, Politics and Social Media Usage

Not only did more than eight in 10 internet users ages 18 to 29 have a Facebook account, based on polling by Harvard University Institute of Politics and GfK, but it was also the only site studied where Republicans and independents were both more-represented than Democrats.

Univision invest in The Onion

Univision Communications Inc. (UCI) and Onion Inc., a digital media company with comedy brands that include The Onion, announced that UCI’s digital-arm is a minority investor in Onion Inc.

Juanes announced the planned production of “PERSIGUIENDO EL SOL” movie

Lionfish Entertainment, a joint venture between Colombian Rock superstar Juanes and his manager Rebeca Leon, have teamed with Television Producing Mogul Ben Silverman to adapt Juanes’ inspirational life story and rise to international fame in their new television show “PERSIGUIENDO EL SOL”  (Chasing The Sun).

Vasallo named President & CEO of América CV Network

The Board of Directors of Caribevision, composed of its three owner partners, Alejandro Burillo Azcárraga/Grupo Pegaso, Mediaset/Telecinco Spain and vassal TV Group, has appointed Mr. Carlos Vasallo as President and CEO of America CV Network.

Life-Hacking Industry Events

Planning on hitting some industry events in 2016?  Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors?  Grab cool tchotchkes?

Digital & Media Predictions 2016 [REPORT]

Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.

Going viral is not enough to boost the bottom line [INSIGHT]

As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research consultancy, TNS, many brands who invest heavily in high profile advertising spots are failing to realise their potential.

Why Smart Marketers Are Engaging Online Hispanics In 2016

Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year’s plan now.  By Lee Vann, Founder and CEO, Captura Group

Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers’ lives – and how they bring those roles to life across platforms and touchpoints.

Virtual Reality Shows Bourbon’s Journey to the Shot Glass

While traditional marketing is all about perfecting a brand’s external image, virtual reality marketing can give consumers an inside look into the heart of the brand. Products go through long journeys before they end up on a store shelf, and companies are eager to tell those stories. Rachel Harris, director of national brand activation at Beam Suntory, spoke with eMarketer’s Maria Minsker about a recent behind-the-scenes virtual reality campaign at the spirits maker.

10 Secrets to Hiring Millennials

Facebook CEO, Mark Zuckerberg, broke the traditional workplace mold when he made a billion dollars wearing a hoodie. This led to a new era in the workplace and while Silicon Valley quickly mimicked this approach, established companies and seasoned CEO’s had some reservations about changing their company culture.  By Eliot Burdett, CEO of Peak Sales Recruiting

A Day in the Life of a Media Consumer [REPORT]

Consumer attention is divided across many devices these days. Which devices are best at holding attention for your advertising, and how can marketers use this information to reach their target audience? Read our study to learn more.

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