NGL Media and John Leguizamo launch NGL Studios
NGL Media co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.
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Where Will CEOs Increase Spending Over the Next Year?
More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on.
Millennials See Face-to-Face Networking & Socializing with Colleagues as More Important to Building their Reputations at Work [REPORT]
Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job
República awarded 2016 Top Entrepreneurial Award
República announced that the Greater Miami Chamber of Commerce has bestowed the company with the 2016 Top Entrepreneurial Award in the “South Florida & Beyond” category.
Endorsement deals & influencers: cons & pros
By Gonzalo López Martí Creative director, etc. / LMMIAMI.COM
- As you well know, dear reader, I’m a firm believer in the power and traction of social media influencers.
- Back in the pre-social media age, when we used to call them celebrity endorsers, they tended to be frowned upon under the logic that they could outshine the actual hero of an ad campaign: the product.
- It was not unusual to end up with aided and unaided recall surveys of campaigns in which the celeb was more remembered than the brand.
Benicio Del Toro (Antonio Banderas) for Heineken Campaign
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand.
Creating More Agile Operating Models In Consumer Goods [INSIGHT]
Consumer packaged goods (CPG) companies often operate on long held implicit orthodoxies—certain “truths” that dictate how they approach consumers, and how they make decisions. Now, in an increasingly volatile age, there are a number of new truths.
“Mobile is Everything” [INSIGHT]
“Mobile is Everything” – the tagline for this year’s Mobile World Congress is particularly apt given the conference, now in its 29th year, has swelled to a 100k+ attendee juggernaut that does actually cover “everything”.
The Simplicity Imperative [INSIGHT]
An industry association leader recently told me that the complexity of digital marketing was reaching the breaking point. Advertisers are questioning whether the added complexity is worth it, and asking for a fix. Is it really that complicated? If so, why?
200ms: The Life of a Programmatic RTB Ad Impression
Ever wondered how Programatica Buying works?
Radio 2016 – Appealing Far and Wide [REPORT]
Radio leads all other platforms when it comes to weekly reach (93%) among adult consumers – and with new insights available to compare radio to other platforms on a regular basis, it’s clear that radio is an integral part of media consumption for millions of Americans.
Fuse to premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS
Fuse, a national television network for Latino and multicultural 18-34 audience, will premiere FIRST FRAME: THE EMERGING LATINO FILMMAKERS, an original special showcasing film shorts produced and directed by rising Latino filmmakers. The special will air on March 4 at 4 p.m. PT/ET.
Tecate exclusive beer of Golden Boy Promotions
Tecate announcedit has entered 2016 as the exclusive beer and presenting sponsor boxing’s biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.
Female Executives at The Center Of Change and Innovation In Corporate America [REPORT]
Eve of Change: Women Redefining Corporate America examines the influence of women’s leadership in today’s global economy and provides insight into how the intersection of gender, race, ethnicity, culture, and sexual orientation impacts women in the workplace.
Hispanic, black parents see college degree as key for children’s success
Hispanic and black parents place high value on a college degreeToday, 86% of Hispanic parents and 79% of black parents with children under 18 say it is either extremely or very important that their children earn a college degree. By comparison, about two-thirds (67%) of white parents say the sam
Habanos Festival in Cuba
The new edition of the Habanos Festival will feature an outstanding international musical line-up.
Gen Z At The Movies: Re-imagining The Cinema Experience
But will the power of the Star Wars and other “event movies” continue to lure Gen Z?
Engagement in the Age of the Customer: Using Technology to Build Relationships [REPORT]
Price and product have become less important business differentiators, while quality and consistent experiences have become more important competitive differentiators. Consumers now hold the power and demand to be met on their own terms.
Social Listening Can Help Brands Derive Actionable Insights
For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”
For 2020, Census Bureau plans to trade paper responses for digital ones
The 2020 census could be the first in which most Americans are counted over the internet. In fact, if all goes as planned, the Census Bureau won’t even send paper questionnaires to most households.
