Price and product have become less important business differentiators, while quality and consistent experiences have become more important competitive differentiators. Consumers now hold the power and demand to be met on their own terms.
For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”
The 2020 census could be the first in which most Americans are counted over the internet. In fact, if all goes as planned, the Census Bureau won’t even send paper questionnaires to most households.
Millennials, the Holy Grail of current marketing, are dedicated Pinterest users.
Ahead of entertainment’s most exclusive and glamorous night of the year, a new study demonstrates just how exclusive film and television can be when it comes to women, people of color and the LGBT community. The results reveal that the prequel to #OscarsSoWhite is #HollywoodSoWhite.
The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi Blue Card (#BlueCard).
Allison+Partners has released its inaugural Influence Impact Report, which explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.
Millennials account for an estimated one quarter of consumer spending, according to August 2015 research. Yet, advertisers spend more than a third of their total media budget pursuing them.
The Circulo Creativo has decided to move their creative competition to later in the year, meaning the awards show will no longer coincide with the AHAA conference but will take place in the fall. Additional details about the fall event are not now available.
The retail environment has seen great disruption from a combination of pervasive discounting, new entrants, the evolution of new technologies, and vastly changed consumer behavior. This has had an impact on consumer loyalty and made gaining share a significant challenge. Understanding specific consumer groups’ buying behaviors is more important than ever.
With new programmatic solutions cropping every day, everyone — agencies, publishers and clients alike — is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?
Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.
Most Hispanics say speaking Spanish not necessary to be considered HispanicRubio’s confrontation with Cruz, who recently became the first Hispanic to win the Iowa caucuses, was interpreted by some as a challenge to how much Cruz belongs to or identifies with the Hispanic community in the U.S. (It’s worth noting that this is not a new tactic. Hispanic Democrats have been confronted before by fellow Latinos in a similar way.)
Technology usage rates increasing in emerging economies, but still lag behind rich countriesAs the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress
By Gonzalo López Martí Creative director, etc / LMMIAMI.COM
There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media.
CafeMedia shared the high level findings of its recent study of more than 3,000 millennial women, including a super-sized Hispanic sample of more than 900 Latina millennials.
comScore will begin offering a cross-platform measurement system spanning traditional TV, over-the-top (OTT) and mobile and desktop digital viewing starting in April, in time for the television upfronts.
If you are going to grow your brand you need to acquire new customers (and ideally reduce unnecessary churn).
The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence have released the IAB Mobile Location Data Guide for Publishers, providing comprehensive information for publishers looking to tap into the power of geo-marketing.
