What comes to mind when you read the name Einstein? I am willing to bet an image like the one on this page comes readily to mind. But is that because he is distinctive or different? Many people have trouble distinguishing between the two qualities, but the distinction is important.
Clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success, reports the Chief Marketing Officer (CMO) Council.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands.
YuMe, Inc. announced the results of two online surveys focused on how viewers engage with The Big Game.
NBCUniversal Telemundo Enterprises today unveiled plans for the building of its new global headquarters in Miami-Dade County.
MundoMax announced that it will hold its upfront luncheon for advertisers in New York City at noon on Wednesday, May 18, 2016.
The verdict: Madison Avenue 2016 is desperately trying to release the social media Krakken at every turn. Still, methinks creatives are not consuming enough amounts of memes, Vine and Snapchat. Plus, planning is prevailing. Big time. Taking refuge in the warm womb of strategy is not enough, folks. Too much tried-n-true stuff. Madison Avenue needs to innovate way more. Yeah, I know, easier said then done. By Gonzalo López Martí LMMIAMI.COM
New American Dimensions announced that Raul J. Lopez has joined the firm as Principal and Chief Research Officer in order to further develop its growing portfolio of regional and national accounts.
Marketers are increasingly adopting and incorporating new technologies into their strategy.
There was a time when understanding consumer use of the Internet was relatively simple — way more complex than understanding engagement with any other medium, sure, but still relatively simple. All we needed to deal with was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device.
Branded content, ad blocking, digital advertising fraud, programmatic, total market and digital disruption are just some of the ever-evolving realities that are forcing marketers, media, agencies and the entire marketing ecosystem to explore a new future together. These topics and more fill the jam-packed agenda of AHAA’s 2016 Annual Conference held April 18-20 in Miami.
Alejandro Nieto Molina who was appointed the new SVP & GM of Univision’s Radio two weeks ago, has died. According to published reports, Nieto Molina had a heart attack on February 8, 2016 in Miami.
Big data continues to be a central point of conversation in the market research world. Whether it is touted as the end of market research as we know it or the beginning of the new market researcher that weaves big data and custom research into a projection of the future, one thing is for sure, big data is here to stay. By Mario Carrasco
Marketers need to adopt a more nuanced understanding of how people make brand decisions if they want to grow sales. There is an assumption that all decision making is instinctive, but in fact it’s a balance between instinctive and deliberative. Marketers must try to understand what makes their brand the obvious choice for both types of decision making.
A report by Laughlin Constable shows that new technologies and changes in existing technologies will create even tighter connections between the digital and physical worlds, blurring the lines between online and offline experiences.
According to new GfK MRI research, today’s smartphone user is just as likely to be seeking mindless entertainment – playing a game or streaming a video – as connecting with friends and family through texting or other modes.
While the “internet of things” is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality.
Best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging, according to December 2015 research.
Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertising is in the business of building branded memories, demonstrating a product’s tastiness is an important component to any food and beverage advertising. But is it enough to just communicate good taste?
The U.S. electorate this year will be the country’s most racially and ethnically diverse ever. Nearly one-in-three eligible voters on Election Day (31%) will be Hispanic, black, Asian or another racial or ethnic minority, up from 29% in 2012. Much of this change is due to strong growth among Hispanic eligible voters, in particular U.S.-born youth.
