Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector. by Moinak Bagchi, Sonja Murdoch, and Jay Scanlan
Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. Here are eMarketer’s predictions for what will happen next year.
While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year.
Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.
Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. by David Champagne, Amy Hung, and Olivier Leclerc
In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.
The common axiom that says waste not, want not rings especially true when it comes to the media diet of U.S. consumers. According to Nielsen’s third-quarter Total Audience Report, which focused on media habits in different economic strata, it comes down to ownership and usage.
By Gonzalo López Martí – LMMIAMI.COM
Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies.
Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.
$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity? By Kathy Whitlock / Univision Insights
The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk. By Pedro de Córdoba – Chief Strategy Officer / Eventus
Tweens and teens spend significant time with media and technology every day — but that’s where the stereotypes stop. The Centennial generation consumes more media than they create. There are considerable differences in the way boys and girls engage with media; and all teens use a lot of social media but it is not their favorite media pastime.
Building Box-Office Brands is a new research study, brought to you by Digital Cinema Media (DCM) and Millward Brown, which explores the role of Cinema in today’s cross media landscape.
Young adults, age 22 to 35, with all levels of educational attainment were asked to provide a snapshot of their current income, amount of savings, and the amount and types of debt/loans they are repaying.
2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.
Just read in Ad Age an article titled “New Agency to Rise From Commonground/MGS Ashes, Commonground Co-founders Will Launch New Shop in Chicago”.
Definitively there are ashes here. The partners burned this one to the ground.
The middle class is losing groundAfter more than four decades of serving as the nation’s economic majority, the American middle class is now matched in number by those in the economic tiers above and below it.
The Telemundo Station Group announced the launch of its newly redesigned digital platforms, which include an updated and streamlined look for 15 Telemundo-owned station online properties, including desktop, mobile and station apps.
