Regalado named Account Director Pinta / New York
Pinta named Yvette Regalado as Account Director of its New York City office. Regalado brings nearly a decade of experience in integrated Hispanic marketing in both New York and Miami.
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NBA brings more game coverage to Caribbean
The National Basketball Association (NBA) and SportsMax announced a multi-year partnership that will offer an increased number of games, as well as live broadcast of the NBA Conference Finals, to nearly 30 Caribbean territories.
Nine Out of Ten PR Agencies see Native Advertising as an Opportunity [INSIGHT & INFOGRAPHIC]
New research has revealed that native advertising – sponsored or branded content that matches the look and feel of publisher websites – is shaping up to be a vital future development for the PR sector and could be the way it gets more budget from its clients.
Hobbs launches ReVolver Podcasts
Revolver in Spanish means to mix it up, which is exactly what former Univision executive and podcast market pioneer, Jack Hobbs, is doing with the launch of Revolver Podcasts. The multicultural-targeted, bi-lingual audio on-demand network offers listeners the ability to enjoy a variety of on-demand programs.
15% of American Adults Have Used Online Dating Sites or Mobile Dating Apps [REPORT]
Throughout human history, people have sought assistance from others in meeting romantic partners – and Americans today are increasingly looking for love online by enlisting the services of online dating sites and a new generation of mobile dating apps.
Binbit to provide mobile NBA content to fans in over 25 countries
The National Basketball Association (NBA) and Binbit announced a new multiyear partnership that will provide the league’s growing fanbase across Latin America, Europe and Asia with access to extensive NBA content.
Gaviria appointed as Entercom’s Chief Marketing Officer
Entercom Communications announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer.
The @RealDonaldTrump vs the true Donald Trump – Part 2
By Gonzalo López Martí Creative director, etc LMMIAMI.COM
- Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of this publication or its staff.
- From a marketing & branding POV, Donald Trump’s candidacy has finally executed an old adage that’s gaining more & more traction in our racket: think less, execute more.
- If you held reservations about this logic, well, put them to rest.
- It’s here to stay.
Tidal Wave of Digital Content Posing Significant Management and Operational Challenges to Marketing Professionals
More than half of the senior marketing leaders surveyed (53 percent) stated that they spend more time on operational details – for example, requirements documentation, securing legal and leadership approval, and content tagging definition – than on core marketing and branding activities.
Dallas will melt with Encanto Pops by Richards/Lerma
The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.
5 facts about Mexico and immigration to the U.S. [INSIGHT]
Today, Mexico increasingly serves as a land bridge for Central American immigrants traveling to the U.S.
Retail Sales to grow 3.1% in 2016
The National Retail Federation released its 2016 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations and restaurants) will grow 3.1 percent, higher than the 10-year average of 2.7 percent.
Mobile Matters More for High-Tech Online Shoppers
A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows, and these customers demand a rich mobile experience from retailers.
The Year in Sports Media: 2015 [REPORT]
While the rise in time-shifted viewing largely altered viewership trends for most program genres, live viewing remains the standard for sports.
Grupo Gallegos taps Luis Camaño to lead Brand Activation Group
Grupo Gallegos announced that advertising industry veteran Luis Camaño has joined the company to lead its newly formed Brand Activation Group.
Hispanic Public Relations Association (HPRA) Miami Chapter announces 2016 Board of Directors
The Hispanic Public Relations Association (HPRA) Miami chapter announced its Board of Directors for 2016.
Univision Digital launches “Papás y Mamás” channel
Univision Digital announced the launch of “Papás y Mamás,” a new bilingual parenting channel created in partnership with Ricky Martin’s popular parenting site, Piccolo Universe.
Want to be a better leader? Observe more and react less [INSIGHT]
Most time-strapped executives know they should plan ahead and prioritize, focus on the important as much as the urgent, invest in their health (including getting enough sleep), make time for family and relationships, and limit (even if they don’t entirely avoid) mindless escapism. But doing this is easier said than done, as we all know—and as I, too, have learned during years of trying unsuccessfully to boost my effectiveness.
Inquiring Minds: 5 Things Your New Employer CAN Find Out About You
Many a job seeker has mistakenly assumed that their potential new employer won’t be able to find out something in their background that might cost them that new job. While a new employer is sometimes legally required to ask your consent in searching your background data, if you respond that they cannot do so it will likely eliminate you from further employment consideration.
Donald J. Trump and Univision Communications Inc. reach settlement
Donald J. Trump, the former owner of the Miss Universe Organization, and Univision Communications Inc. (UCI) announced that they have settled their litigation arising from Univision’s decision not to broadcast the Miss Universe and Miss USA pageants.
