Article placement: Top News

@WhateverPuertoRico Celebrates Hispanic Heritage Month with a Re-Brand, and a New Ambassador Program

In the spirit of Hispanic Heritage Month, @WhateverPuertoRico, the renowned platform dedicated to showcasing the vibrant culture and diversity of the Island, proudly announces its rebrand. With a fresh new look, an ambassador program, an unwavering commitment to authentic storytelling, and a community of over 599k followers on Instagram and Facebook, @WhateverPuertoRico invites both locals … Read more

Podcasting in the Latino Audio Universe

People love to marvel at celestial spectacles that often derive from two or more objects perfectly aligning. If we imagined the audio industry to be a universe, one phenomenon to draw your eye to is the merging point of a booming podcasting platform and a booming Latino population in the United States. First, it’s important … Read more

Trials & Spotify Reveal Key Strategies for Effective Podcast Advertising [REPORT]

In a world filled with distractions, podcast listeners continue to stand out for their unwavering passion and active engagement, which marketers can benefit from as well.  MAGNA, the media investment and intelligence unit of IPG Mediabrands, in collaboration with Spotify released a study on preferences and how podcast listeners consume content. The study, titled “How … Read more

Harnessing AI-Powered Synthetic Sample to Enhance Diversity in Market Research

By Mario Carrasco – Co-Founder & Principal Once seen as an industry resistant to change, market research has embraced transformative technologies in recent years, with AI leading in reshaping traditional methods. Yet, diversity in the data remains elusive, presenting both an opportunity and challenge for researchers. As the founder of ThinkNow, a company at the … Read more

Norsan Media launches 3 Radio Stations in Orlando

Norsan Media has recently expanded by launching three new radio stations in Orlando, demonstrating its commitment to diversifying and enriching the local Hispanic media landscape. Norsan aims to cater to a broader audience with a variety of music genres, talk shows, cultural programming and community events. Alongside this exciting expansion, Norsan Media proudly welcomes a … Read more

PEPSICO to acquire Siete Foods

PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire Garza Food Ventures LLC, dba Siete Foods (“Siete”) for $1.2 billion. The acquisition will complement PepsiCo’s portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Siete products will bring a rich, new aspect to the … Read more

𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗟𝗮𝘁𝗶𝗻𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗧𝗲𝗿𝗺𝘀

By Mercedes Sullivan – VP, HR Storefront The search for a unifying Latino identity in America has evolved significantly. It’s messy: – 𝟭𝟵𝟲𝟬𝘀: Efforts to create a unifying Latino identity for political representation begin. – 𝟭𝟵𝟳𝟬: “Hispanic” appears on the U.S. Census, unifying Spanish-speakers but excluding non-Spanish speakers and Indigenous communities. – 𝟭𝟵𝟵𝟬𝘀: “Latino” and … Read more

How do you feel when companies send you direct marketing materials in Spanish without checking if that’s your preferred language first?

By Maria Lucia Parra- I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”. Many companies are incorporating Spanish-language marketing into their strategies to better connect with Hispanic audiences. However, while this can foster a sense of inclusion, it … Read more

Exploring the Growing Influence of the Hispanic Market in the U.S. [REPORT]

By Mario X. Carrasco The U.S. Hispanic market has evolved into one of the most significant and dynamic consumer segments for American businesses. With over 63.5 million Hispanics comprising 19.1% of the U.S. population, the demographic is both large and influential. Beyond sheer numbers, the unique cultural values, preferences, and trends within this group offer … Read more

TelevisaUnivision to release “Hispanic Communities: Powering a New American Economy” Series

WorkingNation and TelevisaUnivision to drive awareness of the systemic barriers faced by the country’s Latino workforce, such as disparities in education, wage gaps, and discrimination. The new five-part documentary series, Hispanic Communities: Powering a New American Economy, co-produced by WorkingNation and Foton Pictures, highlights stories of resilience and success within Hispanic and Latino communities, showcasing … Read more

Your Agency Is Built on Your Actions, Not Your Appearance

By Rachel Brandt We recently took a giant leap into the unknown, leaving stable jobs to nurture the seed of an idea. We wanted to create a new kind of creative shop, one that was female-founded (only one percent of agencies are!), designed to meet the needs of a new digital reality (faster speed, higher … Read more

DOUBLE WIN for Lopez Negerete Communications & Hyundai at the ARF David Ogilvy Awards

Lopez Negrete Communications was honored with a Silver Award and a Bronze Award in the Multicultural and Automotive categories at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards for its “Viejos Cuentos” (“Cautionary Tales”) all-electric IONIQ campaign, created for client and partner Hyundai USA. “The ‘Cautionary Tales’ Hispanic campaign was key in establishing the … Read more

SeeHer Releases Its First-Ever Campaign: “She Matters: Bottom Line”

The Association of National Advertisers’ SeeHer, the global movement dedicated to ensuring accurate representation of all women and girls in media, marketing, advertising, and entertainment, today released its first campaign highlighting the economic spending power of women and girls and how they are a growth multiplier for brands. Created in partnership with creative advertising agency … Read more

The Importance of Community Initiatives That Elevate Latino Impact: McDonald’s NY Metro Owner’s Association Launches Premios Héroes

It’s always inspiring to see corporate leaders recognize the unsung heroes who are driving change in our communities. This week, the McDonald’s NY Metro Owner’s Association launched Premios Héroes (Heroes Awards), an initiative designed to spotlight individuals making a significant impact on the educational development and future of Hispanic youth. The event, conceived and executed … Read more

TV Advertising Requires the Right Mix of Linear and Connected TV

By Chuck Kapelke The marketing team at Ford Motor Co. came to a fork in the road. Last April, the automotive brand was about to roll out a new ad campaign called “Freedom of Choice,” spotlighting Ford’s range of gas, hybrid, and electric cars. The company had two choices when it came time to decide … Read more

Mid-Year Consumer Outlook: Guide to 2025 Reveals Catalysts to Change in Key Verticals Across Industries

NielsenIQ has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study found consumers remain determined and resilient despite the uncertainty, providing a strategic roadmap for retailers looking to win over consumers over the next 12–18 months and beyond. The report anticipates that global consumers will spend … Read more

Developing a Sales Mindset

By Tim Hoskins , Brett Townsend One group that we, as an industry, have had problems with over the years is sales. We have heard sales staff say that insights do “fluff,” “touchy-feely,” and “numbers” that don’t help them sell anything. Salespeople don’t mess around. If you aren’t helping them sell, then you aren’t helping … Read more

Governor Newsom Signs Major Legislation to Bolster Ethnic and Community Media Through the State’s Advertising Power

In a decisive move to strengthen ethnic and community media, Governor Gavin Newsom signed AB 1511 – authored by Assemblymember Miguel Santiago (D-Los Angeles) – into law, mandating that state agencies develop plans to increase their advertising spending in media outlets serving California’s diverse populations. The law requires agencies to annually report on their progress … Read more

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