Responding to the suggestion that the CMO had become an impossible job, all the CMOs we asked at WFA Global Marketer Week in Toronto last month disagreed. They all agreed though that the role has evolved and become more complex. However, many pointed out that it is precisely this level of complexity and the multi-faceted … Read more
By Joanna Fragopoulos In today’s world, endless scrolling not only saps attention, but also clutters the marketplace with information and products. For a brand, this situation can be a challenge when trying to differentiate in a crowded forum. Crafting experiences that bring people together and inspire fun, however, can be a game-changer. What better way … Read more
By Bill Duggan The Association of National Advertisers (ANA) recently released a study (“The Acceleration of Principal Media”) revealing that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. That means they actually acquire the media — therefore becoming the owner, or “principal,” of that media — and … Read more
Goya Foods announced its sponsorship of the iconic National Puerto Rican Day Parade, one of the largest and most popular cultural events in New York City, attracting hundreds of thousands of spectators each year that will take place on Sunday, June 9, 2024, in Manhattan. Since 1958, Goya has been one of the parade’s oldest … Read more
Sofía Vergara announced her foray into the coffee industry with the launch of ¡DÍOS MIO! COFFEE, available on Walmart.com now. Originating from the mountains of Colombia, where coffee is more than a drink, it is an expression of passion and authenticity, ¡DÍOS MIO! COFFEE evokes the traditions and flavors of the country while celebrating the … Read more
The Latino economy is thriving and deeply intertwined with our community’s success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are … Read more
The share of Americans who are in the middle class is smaller than it used to be. In 1971, 61% of Americans lived in middle-class households. By 2023, the share had fallen to 51%, according to a new Pew Research Center analysis of government data. As a result, Americans are more apart than before financially. … Read more
By Jacek Chrusciany The role of a media buyer has shifted dramatically since the dawn of digital marketing. Gone are the days of phone negotiations for spots in local or national print. Today’s buyers need to navigate a complex ecosystem, from the ad platforms such as DV360 and Meta to the burgeoning retail media networks … Read more
Americans are more optimistic about their personal financial situations than the growth prospects of the U.S. economy over the next year, while exhibiting various degrees of enthusiasm, comfort and skepticism in the forces shaping the consumer experience, according to a new study released by KPMG LLP (KPMG), the U.S. audit, tax and advisory firm. The … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2024 Hispanic TV Programming Report for our readers. To view and download click CLICK HERE. Enjoy.
What a great webinar if your are a student of the US Hispanic advertising, creative, marketing, Media and public relations industry. Key players giving highlights of the history of the Creative Discipline. This is one of a series of webinars to be produced by The Círculo Creativo. BRAVO !!!!!!!! CLICK HERE to view webinar Panelistas: … Read more
At a time when many Americans are questioning the value of a four-year college degree, economic outcomes for young adults without a degree are improving. After decades of falling wages, young U.S. workers (ages 25 to 34) without a bachelor’s degree have seen their earnings increase over the past 10 years. Their overall wealth has … Read more
Havas announced the appointment of Jorge A. Plasencia as Global Chief Client Officer of the Havas Creative Network. In this new role, Plasencia will work closely with internal teams to focus on comprehensive engagement strategies, integrating capabilities and identifying partnerships and growth opportunities for both new and existing clients. He will maintain his role as … Read more
By Mario X. Carrasco Marketers often fall into the trap of binary thinking, hindering creativity and clashing with consumers seeking fluidity. While the industry has struggled to embrace bothism – the concept of merging seemingly opposing approaches for better results – multicultural consumers in the U.S., particularly bi-cultural Latinos, have fully adopted it. Many see … Read more
The internet is an unimaginably vast repository of modern life, with hundreds of billions of indexed webpages. But even as users across the world rely on the web to access books, images, news articles and other resources, this content sometimes disappears from view. A new Pew Research Center analysis shows just how fleeting online content … Read more
Leo Burnett Chicago released the findings of the U.S. HumanKind Study, which draws on extensive primary market research to dive deep into the main issues shaping the nation. Developed in partnership with research company Maru/Blue, the study offers a panoramic view of the challenges facing Americans today and outlines opportunities for brands to address issues … Read more
Roshana passed away on May 21, 2024. “Roshana was a kind, caring, and compassionate person who always put her family and others above herself. She brought authenticity to the field of public relations and was an example of what a committed communicator should be. HPRA did not just lose a board member, we also lost … Read more
Chicago used PACO Collective, celebrates their 18th year anniversary. PACO Collective continues to set the standards for inclusive marketing. With 18 years of expertise, we are dedicated to helping brands authentically connect with diverse communities. Our founders, Ozzie Godinez and Pablo Acosta, are available for interviews to share insights on how embracing diversity can drive … Read more
The Latin Recording Academy® announced that Latin GRAMMY and GRAMMY winner, Carlos Vives, will be the 2024 Latin Recording Academy Person of the Year. Vives will be honored for his more than three-decade career as a multifaceted singer and composer, as well as for his continued commitment to environmental and social initiatives. “Carlos Vives is … Read more
Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying. The media buying playing field It’s simple enough on paper: a network, TV … Read more
