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Life-Hacking Industry Events

Planning on hitting some industry events in 2016?  Want to learn something new? Rub shoulders with your peers? Get schmoozed by the vendors?  Grab cool tchotchkes?

Digital & Media Predictions 2016 [REPORT]

Millward Brown’s global experts share their digital predictions for 2016 – covering topics from mobile-first marketing, addressable TV advertising, and header bidding to augmented reality, content, and consumer journey marketing.

Going viral is not enough to boost the bottom line [INSIGHT]

As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research consultancy, TNS, many brands who invest heavily in high profile advertising spots are failing to realise their potential.

Why Smart Marketers Are Engaging Online Hispanics In 2016

Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year’s plan now.  By Lee Vann, Founder and CEO, Captura Group

Five challenges marketers must tackle in 2016

In a rapidly changing digital landscape, marketers must re-think the roles that their brands play in consumers’ lives – and how they bring those roles to life across platforms and touchpoints.

Virtual Reality Shows Bourbon’s Journey to the Shot Glass

While traditional marketing is all about perfecting a brand’s external image, virtual reality marketing can give consumers an inside look into the heart of the brand. Products go through long journeys before they end up on a store shelf, and companies are eager to tell those stories. Rachel Harris, director of national brand activation at Beam Suntory, spoke with eMarketer’s Maria Minsker about a recent behind-the-scenes virtual reality campaign at the spirits maker.

10 Secrets to Hiring Millennials

Facebook CEO, Mark Zuckerberg, broke the traditional workplace mold when he made a billion dollars wearing a hoodie. This led to a new era in the workplace and while Silicon Valley quickly mimicked this approach, established companies and seasoned CEO’s had some reservations about changing their company culture.  By Eliot Burdett, CEO of Peak Sales Recruiting

A Day in the Life of a Media Consumer [REPORT]

Consumer attention is divided across many devices these days. Which devices are best at holding attention for your advertising, and how can marketers use this information to reach their target audience? Read our study to learn more.

Marketers will Unite Sales and Media Touchpoints [INSIGHT]

Millward Brown released its annual Digital and Media Predictions for the year ahead. For the eighth consecutive year the company is providing marketers with a clear guide on navigating the challenges and opportunities of the next 12 months.  One prediction in the 2016 report identifies the opportunity for marketers to develop clearer consumer journey maps, from awareness to purchase, in order to better integrate sales and media touchpoints.

How Is Data Driving Marketing?

Most US ad and marketing professionals are using data-driven marketing, according to July 2015 research, especially to maintain databases about their customers and targets.

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. and Pretarget released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

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