Article placement: Top News

The Hispanic Vote Is Up For Grabs [INSIGHT]

Univision Communications Inc. in partnership with preeminent political research firms David Binder Research and Moore Information, released the findings of a study on the Hispanic voter profile that confirm that the Hispanic vote in the 2016 election season is up for grabs. Directly contradicting the common assumption that Hispanics always vote Democrat, the study found that 55% of Hispanic registered voters age 25-54 are persuadable and in fact, frequently cross party lines.

Univision earns 99 Emmy Awards

Univision Communications Inc. (UCI) was bestowed multiple awards by the National Academy of Television Arts and Sciences (NATAS) through the Academy’s National Awards and regional Emmy® Chapters across the United States.

Global mobile advertising expenditure to overtake desktop in 2018

Mobile advertising is responsible for almost all of the growth in global adspend. We forecast it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad dollars added to the global market during these years.

Global Ad Investment Growth To 4.5 % In 2016

WPP’s GroupM issued its bi-annual global advertising expenditure forecast which predicts ad investment growth of 3.4 percent ($17bn incremental) in 2015 and 4.5 percent in 2016 ($22bn incremental).  These are slight downgrades from GroupM’s predictions at midyear for 2015 and 2016 which were 4.0 percent and 4.8 percent respectively.

Debunking common myths about healthcare consumerism [INSIGHT]

Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.

Six Ways To Keep A Healthcare Brand Healthy

Maintaining a strong brand that represents the core values of the consumers they serve, differentiating from competitive offerings and generating positive customer experiences is key to surviving in today’s competitive healthcare climate. Healthcare, meet the business world.

What Madison Avenue could learn from Silicon Valley.

By Gonzalo López Martí   –    LMMIAMI.COM

  • The US Eastern Seaboard used to be the cultural & industrial gravitational center of the country.
  • Possibly of the world.
  • Particularly New York, the city of finance, media, fashion and foodies.
  • Not anymore.
  • Power is shifting to the west.
  • At breakneck speed.

Why Embracing Diversity is Good Business [INSIGHT]

Decades back, diversity and inclusion were largely seen as social initiatives mandated through the federal government and embraced by only a handful of blue-chip companies. Fast forward to today — it’s now a competitive advantage that smart companies can’t afford to ignore.  By Jorge A. Plasencia Co-Founder, Chairman and CEO of República

Marketing that connects [INSIGHT]

Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.

Video Advertising: Getting it Right

There’s nothing new about the phrase “the right time, the right consumer, the right place”. Digital has made it more current and more possible – but also more challenging.

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