5 Golden Rules to Remember in Budget-Setting Season
Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.
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Let Millennials Disrupt The Sequence Of #Agencylife
Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.
Newspapers Still Primary Source for Discounts, Coupons
Consumers are living in a digital era, with a variety of things readily accessible to them via different channels. However, when it comes to finding discounts and coupons, newspapers are their primary source.
Cantor extends contract thru 2022 FIFA World Cup Qatar with NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises announced that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.
Witkin named Senior Strategic Planner at the community
the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories.
Espanglish.
By Gonzalo López Martí / LMMIAMI.COM
- Whether we like it or not, espanglish is the language we speak (Latinos and, increasingly, Anglos too).
- Some purists whine about it.
- You probably heard that line that goes “When I came to this country, I spoke one language. Now I speak none.”
- I beg to differ.
- A language is alive when it mutates and adapts.
Old Places, New Places: Geographic Mobility of Dominicans in the U.S. [REPORT]
The Dominican population in the United States continues to grow at a steady pace . Contrary to the past, demographic growth is now accompanied by tremendous internal mobility and geographic dispersion of the Dominican population.
More Consumers are sarting their Holiday Shopping before Thanksgiving
More consumers will begin their shopping earlier, a higher percentage of shopping will take place online, and more growth will be seen among the top categories purchased compared to last year.
Monumental Shifts from English to Hispanic Media Fuel Total Market Growth in Automotive Industry
A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine-point in Total Market annual revenue.
Collaboration in the C-suite [REPORT]
Digitally-savvy customers demand high-quality experiences when they interact with companies or brands, and many marketing technologies are quickly evolving to help companies stay ahead of the game.
Linda Lane Gonzalez becomes New Chair of AHAA
At its quarterly board meeting in Washington, D.C., AHAA: The Voice of Hispanic Marketing announced Linda Lane Gonzalez, president of viva partnership, as its new Board Chair. She succeeds Aldo Quevedo, who has completed his term. In addition, AHAA announced that Maria Lopez-Knowles, CMO at Entravision, Isaac Mizrahi, SVP/Managing Director at Alma, and Isabella Sanchez, VP of Media Integration at Zubi Advertising have joined the Board of Directors each for a two-year term.
Impact of Technology on Politics in the United States
Yahoo! Inc. released results of a new online survey that shows a clear racial divide over how Americans feel about the effect of the Internet and social media on politics. While voters overwhelmingly feel that social media and the internet spread misinformation (83%), the findings show that minority voters are especially likely to feel technology has made the American political debate more representative.
Marketing Transformation Can Be Uncomfortable
Many of you are dealing with a typical challenge: how to transform your organization from one manner of operation into another. Sometimes you’re dealing with the transformation from traditional to digital; in other cases, the shift is from digital to data-driven. In every case, the transformation is difficult and feels very uncomfortable, but don’t lose faith — change often takes quite a long time.
Noche de Locura in Las Vegas,
Entravision Communications Corporation announced that it will host the second “Noche de Locura con Erazno y La Chokolata” on Tuesday, November 17, 2015. “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant, multi-talented performer and star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and will include special performances from the hottest regional Mexican and Banda artists topping today’s charts, including Banda MS, Espinoza Pas, Calibre 50, Banda Los Recoditos, and Codigo FN, among others.
NBCUniversal Telemundo Enterprises tannounced “Tu Dinero es Tu Futuro”
NBCUniversal Telemundo Enterprises announced “Tu Dinero es Tu Futuro” (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.
NBC Universo unleashes Heroes
NBC UNIVERSO announced the premiere of Heroes, starting Wed., Nov. 18, at 8 p.m. ET/PT. This marks the Spanish-language debut of the epic sci-fi series on U.S. television. Created by Tim Kring,
TELEMUNDO sign production deal for t“Ya Era Hora con Erika y Eduardo”
Cisneros Studios announced an agreement with TELEMUNDO for the production of the new show, “Ya Era Hora con Erika y Eduardo” [It’s About Time with Erika and Eduardo], hosted by renowned entertainers Erika de La Vega and Eduardo Videgaray. The new program, which also features the special participation of Boris Izaguirre, will premiere this coming Sunday, November 15th, at 10:00 PM Eastern / 9:00 PM Central.
U.S. Teens Use an Average of 9 Hours of Media per Day, Tweens Use 6 Hours
Despite the significant amount of time teens and tweens spend with media, not all young people use media in the same way.
Marketers Still Struggle with Cross-Channel Measurement
With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.
Palacios named General Manager of Multicultural Business at Lieberman Research Worldwide
LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.
