República selected as on of “The Top Places To Work in PR”
República announced that it was selected by PR News as one of the “Top Places to Work in PR.”
Article placement: Top News
20% of Consumers Could Ditch Cable Subscriptions in 2016 [REPORT]
With the availability of channel customization and high-quality programming via online streaming services, more TV audiences are choosing to downsize or opt out of their pay-TV services.
‘Big Data’ Vs. ‘Traditional’ Marketing Research In The Sports Industry
To what extent does and should the big data phenomenon factor into the business side of sports organizations?
Univision earns 99 Emmy Awards
Univision Communications Inc. (UCI) was bestowed multiple awards by the National Academy of Television Arts and Sciences (NATAS) through the Academy’s National Awards and regional Emmy® Chapters across the United States.
Global mobile advertising expenditure to overtake desktop in 2018
Mobile advertising is responsible for almost all of the growth in global adspend. We forecast it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad dollars added to the global market during these years.
#TotalMarketTalk – Sharlene Taule – Actress, Singer, Composer & Writer
Welcome to the sixth episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Sharlene Taule – Actress, Singer, Composer & Writer.
Consumer Boiling Points prove Bad for Business in 2015 [REPORT]
A new national survey from cloud communications provider Corvisa proves that consumers are getting fed up with poor customer service and as a result, businesses’ livelihoods are at stake.
Global Advertising Revenues to Grow by +4.6% to $526 billion in 2016
In its latest report on the global advertising marketplace, covering 73 countries, MAGNA GLOBAL estimates that media owner advertising revenues grew by +3.2% in 2015 to $503 billion.
Global Ad Investment Growth To 4.5 % In 2016
WPP’s GroupM issued its bi-annual global advertising expenditure forecast which predicts ad investment growth of 3.4 percent ($17bn incremental) in 2015 and 4.5 percent in 2016 ($22bn incremental). These are slight downgrades from GroupM’s predictions at midyear for 2015 and 2016 which were 4.0 percent and 4.8 percent respectively.
Debunking common myths about healthcare consumerism [INSIGHT]
Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.
Six Ways To Keep A Healthcare Brand Healthy
Maintaining a strong brand that represents the core values of the consumers they serve, differentiating from competitive offerings and generating positive customer experiences is key to surviving in today’s competitive healthcare climate. Healthcare, meet the business world.
What Madison Avenue could learn from Silicon Valley.
By Gonzalo López Martí – LMMIAMI.COM
- The US Eastern Seaboard used to be the cultural & industrial gravitational center of the country.
- Possibly of the world.
- Particularly New York, the city of finance, media, fashion and foodies.
- Not anymore.
- Power is shifting to the west.
- At breakneck speed.
Why Embracing Diversity is Good Business [INSIGHT]
Decades back, diversity and inclusion were largely seen as social initiatives mandated through the federal government and embraced by only a handful of blue-chip companies. Fast forward to today — it’s now a competitive advantage that smart companies can’t afford to ignore. By Jorge A. Plasencia Co-Founder, Chairman and CEO of República
P&G shifts $2.6B in media assignments to Omnicom & Carat from SMG
Procter & Gamble (P&G) shifted most of its business from Publicis Groupe’s Starcom MediaVest Group (SMG) to two other agencies — Dentsu Aegis Network’s Carat and Omnicom Media Group.
Our newly complicated social lives [INSIGHT]
New forms of social platforms present a new set of challenges for brands – and they can’t afford to duck them
Marketing that connects [INSIGHT]
Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the parameters for connected consumer behavior are no longer new.
Many Ad Agencies Don’t Plan on Using Programmatic Ad Spending on Local TV
Agencies are investing in programmatic ads on a range of media, including television. But many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV.
The Human Connection and Purpose Driven Strategies are at the Forefront for Top Mobile Marketers [REPORT]
The Mobile Marketing Association (MMA) announced the release of the 2015 Mobile Trends Report. As a retrospective of this year’s best work and most notable mobile strategies, the report reveals a clear and persistent focus by mobile marketers on deepening human relationships and leveraging the best that mobile has to offer to do so.
Video Advertising: Getting it Right
There’s nothing new about the phrase “the right time, the right consumer, the right place”. Digital has made it more current and more possible – but also more challenging.
Moving Cross-Device Capabilities into TV and IoT in 2016
As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).
