Six Signs We’re In The Postdigital Age Of Advertising [INSIGHT]
Postmodernism in architecture was a movement made possible by a generation of designers who had grown up with modern architecture — and who playfully, confidently and knowingly designed for a world that had moved past modernism. They felt free, empowered and looked back on modern architecture with scorn: How could people have been so limited, so unimaginative and so constricted to act that way? One day, advertising will enter a similar era. The “postdigital age” will herald a time when the concept and word “digital” will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content.