Multicultural segments progressed in 2015 to culminate in a record Holiday season, most likely the highest expenditure Holiday season by Hispanics, African Americans and Asian Americans ever.
The Miss Universe Pageant will air in Spanish on Azteca America on Sunday, December 20 at 7 PM ET.
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
I’m referring to the explosion of wicked problems: complex, dynamic problems that defy black-and-white solutions. These are questions that can’t be answered by yes or no — the answer always seems to be maybe. There is no linear path to solve them. You just keep going in loops, hopefully getting closer to an answer but never quite arriving at one. Usually, the optimal solution to a wicked problem is “good enough – for now.”
Univision Communications Inc. (UCI) announced the promotion of Jorge Dominguez to senior vice president of Art and Design.
Here are a couple of good things that would benefit our Industry in 2016, obviously from my perspective. By Gene Bryan / CEO of HispanicAd.com
Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. Yet this growth actually reflects a general slowdown, according to our study of consumer- and ad-spending data in every global media and entertainment sector. by Moinak Bagchi, Sonja Murdoch, and Jay Scanlan
Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. Here are eMarketer’s predictions for what will happen next year.
While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year.
Denny’s is commemorating the holidays with the launch of its new social media series “Reindeer vs. Camels,” featuring six loveable characters, reindeers and camels, as they battle to become the preferred gift giver during the season.
Hemisphere Media Group, Inc. announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier. by David Champagne, Amy Hung, and Olivier Leclerc
In a year when headlines featured a major ice cream brand recall, an expanding western U.S. drought impacting crops, and efforts to phase out artificial flavors and ingredients, Americans felt the top food news story of the year was the expansion of fast food breakfast menu items to more times of day along with breakfast menu innovation.
The common axiom that says waste not, want not rings especially true when it comes to the media diet of U.S. consumers. According to Nielsen’s third-quarter Total Audience Report, which focused on media habits in different economic strata, it comes down to ownership and usage.
By Gonzalo López Martí – LMMIAMI.COM
Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies.
Under the new partnership, Havas FORMULATIN will be launching a multi-faceted program that looks to improve the brand’s awareness and penetration among this important demographic. The program will include media relations, community events and consumer and influencer engagement.
$330 billion. That’s how much Hispanics spent at retail in 2014. A number of that size is a wake-up call to any retailer who has yet to weigh the impact Hispanics can have on their business. How can retailers capitalize on this expansive retail opportunity? By Kathy Whitlock / Univision Insights
The proof is in. Diversity makes everyone smarter, period. It’s empirical and empirical is one hell of a word. It’s as resounding as they come. Unambiguous, lights out, with no arguments allowed. Empirical is something that is verifiable by observation or experience rather than theory or pure logic. So when you want to make a point, if it is framed as empirical-with the data to back it up-it should be a slam dunk. By Pedro de Córdoba – Chief Strategy Officer / Eventus
Tweens and teens spend significant time with media and technology every day — but that’s where the stereotypes stop. The Centennial generation consumes more media than they create. There are considerable differences in the way boys and girls engage with media; and all teens use a lot of social media but it is not their favorite media pastime.
