While Hispanic Americans are more likely to feel dissatisfied with their credit scores than Americans overall (37 percent vs. 32 percent), the Chase Slate 2016 Credit Outlook also finds that Hispanics are expressing a greater desire to improve their credit score over the next year (72 percent), as compared to Americans overall (66 percent).
Major marketers turn to startups for a wide range of activities involving technology, but according to a new study, the most prevalent assignments are for social media and content development and management.
Audio.Ad announced its commercial expansion into in the U.S. Hispanic market. Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.
Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so we know how to respond.
Matt Neidl will lead US Multicultural and LATAM sales for the organization.
the community, part of SapientNitro, announced the appointment of Juan Cruz Vassallo as Associate Creative Director.
Since we have already written at length about the “Bright Side” of the connection between increased Hispanic dedicated media allocation, defined as advertising buys in any Hispanic-dedicated media channel regardless of language whether Spanish, Bilingual or English, and its impact on overall sales growth, we wanted to shed some light around the “Darker Side of the force”…the less talked about impact of slashing Hispanic allocations.
Consumer-led disruptions are compounding the challenges of stagnant growth.
Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception.
The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.
We have written here before about the alleged improprieties that agency holding companies (especially their media and digital outposts) may have conducted with their clients’ money.
The 4A’s, the leading trade association representing the advertising agency business, has released the “Transparency Guiding Principles of Conduct,” which outline common goals and modern industry practices surrounding the issue of media transparency.
The agency of record (AOR) relationship appears to be dead — or at least dying — and agencies are scrambling to be the right size to remain profitable within the new project-driven reality.
There are innumerable ways to enhance the effectiveness of healthcare marketing communications, from better problem definition to sharper insights to stronger ideas, but there is one underlying factor that is the primary determinant of success: talent.
Magnus Media, LLC announced that Pedro Bonilla has joined its executive leadership team as its new Vice President of Brand Initiatives and will be operating from Magnus’s headquarters in Miami, FL.
By Gonzalo López Martí LMMIAMI.COM
The 4A’s and ANA—issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.
The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.
The Aspen Institute Latinos and Society Program and the Aspen Institute Citizenship and American Identity Program convened a diverse group of distinguished scholars, organizers, and other experts and leaders to discuss the challenges and causes of low Latino civic participation and to develop recommendations for unlocking Latino civic potential in the United States.
In the past, brands have attempted to target moms by separating them solely based on the stringent lines of demographic details, such as age, household income, and ethnicity. But we know that is the wrong approach.
