The ‘Second Battleground’ To Drive Brand Growth [INSIGHT]

Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands may be much better served by focusing more on winning what I refer to as “the second battleground,” that is driving frequency of use to shorten the brand’s purchase cycle.

How Brands Can Harness The Power Of SuperFans [INSIGHT]

Everyone knows a SuperFan. This person may be called Gen X, Gen Y, Gen Z, Millennial, Baby Boomer, Senior or just about anything in between. The SuperFan may also belong to any socio-economic, demographic, race, ethnicity, sex, household income, or geographic location.

Why Change Agents Are Destined To Fail [INSIGHT]

As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO or CMO who “thinks radically different from us.”  My answer is almost always a resounding “No.” And if that leaves any doubt, I will add, “Please, for the sake of your business, don’

The branded content invaders are coming.

By Gonzalo López Martí     LMMIAMI.COM

  • If you’ve been watching Stephen Colbert &/or Jimmy Falllon as of late you guessed it already: branded content and product integration is where the money will be at in the future.
  • Marketing dollars will increasingly be spent inside the shows.
  • Campaigns will be built into the programming.
  • As opposed to the sidelines of the commercial break.
  • This is certainly not new.
  • Been around since the beginning of marketing as we know it.
  • But it’s coming back with a vengeance.

Teen Marketing: Blink And They’re Gone

Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.

Technology Device Ownership: 2015 [REPORT]

Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.

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