Two weeks ago, the Federal Trade Commission pulled the IAB over for driving the industry under the influence of self-delusion. It turns out running ads that “assimilate into the design” — so much so that “the viewer feels that they belong” — is exactly what not to do.
NBCUniversal Telemundo Enterprises, Comcast, MSNBC and NBC News announced that they will be the Presenting Media Partners for the upcoming 7th annual Hispanicize event to take place in Miami, April 4-8, 2016.
If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of your marketing with resolutions you can adopt immediately to start the year right.
Whether it’s commenting on a one-handed grab a football player made, sharing pictures of a night on the town or re-posting a trending news story, social networking has become just another part of the media lifestyle for many U.S. consumers. For instance, social networking on a PC reached more than 27% of black adults in a typical week—the highest of any multicultural group among PCs. The weekly reach of social networking on smartphones was highest among Hispanics (75%), while on tablets it’s highest among Asian-American adults (21%).
Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG category in hopes that we can all avoid these potential traps in 2016.
As we ring in an election year, we should allow for our (economic influence and) Cultura to serve as a catalyst to cultural understanding in the U.S. with an appreciation for where we come from and our collective desire to be an instrumental voice for Hispanic America. By Gabriela Alcántara-Díaz – Founder and President of Semilla
Welcome to the seventh episode of #TotalMarketTalk, a Digital series created by NGL Media and NGLC exclusively for HispanicAd. In this installment, David Chitel, CEO of NGL Media and Founder of NGLC, speaks with Javier Farfan – VP, Segment & Cultural Marketing, Verizon Wireless.
Nearly 59 million immigrants have arrived in the U.S. in the past fifty years, after the passage of a landmark 1965 bill that rewrote U.S. immigration policy.
The Federal Communications Commission released the results of its ongoing nationwide performance study of consumers’ fixed broadband Internet access service in its fifth “Measuring Broadband America” report.
Sensis has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.
The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities.
In recent years we have witnessed seismic shifts in the way people consume content and the technology that’s available for buying, selling and measuring its impact. Kantar Media’s CEO, Andy Brown, gives his predictions as we look to the year ahead. By Andy Brown – CEO / Kantar Media
Deloitte’s 2015 Global Mobile Consumer Survey is the biggest and most extensive to date, capturing surprising consumer behavior and thought-provoking trends from nearly 50,000 respondents, ages 18 to 74, across six continents and 31 countries
When buying programmatically, there are many important factors that come into play. Being able to buy display, as well as inventory across channels via a single platform, are two of the top ones, according to US media practitioners.
Advertising endeavors to do many things: inspire, motivate, persuade. One thing that it almost certainly never attempts to do is “creep out” its intended audience. However, when consumers talk about targeting, one of the phrases they most frequently use is, in fact, “creeped out.” By Joline McGoldrick – Research Director / Millward Brown Digital
And one day you come to the realization: everything we’ve heard about those darned Millennials has been previously said about us Hispanics. Hopelessly spoiled? Check. Unruly? Check. Mentally scattered and unable to follow instructions? Check. Collaborative? Prone to self-employment and job hopping? Check. Hey, don’t take my word for it, y’all. By Gonzalo López Martí / LMMIAMI.COM
Healthcare, as an industry, is uniquely positioned to create powerful social innovation by virtue of the connections between patients, as well as within the community of doctors. The fact that there are almost no good examples of social healthcare brands cannot be written off purely to FDA regulations (or the lack thereof) in this area. The root of the issue is a lack of understanding of how social and technological innovations really affect culture, and how marketing needs to reflect it. A presence of social platforms is a far cry from an understanding of what it is to be a social brand.
We’ve heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters and have a higher usage of social media than their non-Hispanic counterparts. Yet, for brands and marketers, knowing which social platforms to focus on can be a challenge, given that each platform requires its own team and resources.
Category management in the food retail industry is stagnant, according to a new study by Food Marketing Institute (FMI), Deloitte Consulting LLP, and Winston Weber, but a roadmap to a more insightful shopper-centric way of doing business is accessible in today’s market. The collaborative business planning study suggests that the biggest shortcomings of category management relate to being too product-focused and too narrow in approach.
SAP Hybris announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution of personalization from push messaging to one-to-one personal customer experiences.”
