Article placement: Top News

Study Shows Three Holiday Shopper Archetypes [REPORT]

An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research reveals different holiday shopper archetypes from data over the past three years and discusses the what, where and why of their shopping behaviors.

Off-the-record. Part 2. Dishing the dirt

By Gonzalo López Martí / LMMIAMI.COM

  • Last week I admitted I am a de facto mouthpiece for various professionals in our industry who, for a number of reasons, want their opinions to be known while obsessively keeping their identities out of the picture.
  • Yes, that’s the secret sauce: north of 50% of what I write is not strictly my opinion.
  • I get a lot of material from peers, colleagues, rivals, competitors and outright enemies.

Cross-Platform Marketing a Must-Have in 2016

Mobile service behemoth AT&T is all about connectivity, so it’s no surprise that the brand’s key campaign this summer was about staying connected on the road. Nick Bianchi, director of social media at AT&T, spoke with eMarketer’s Maria Minsker about why cross-platform messaging was central to the campaign’s success and how it will continue to drive the company’s strategy in 2016.

Searching for Work in the Digital Era [REPORT]

A majority of U.S. adults (54%) have gone online to look for job information, 45% have applied for a job online, and job-seeking Americans are just as likely to have turned to the internet during their most recent employment search as to their personal or professional networks.

Cinelatino to transmit the 2nd Annual “Fénix Film Awards”

Cinelatino will air the event live from the “Teatro de la Ciudad Esperanza Iris” in Mexico City on Wednesday, November 25, at 9:30pm ET / 6:30pm PT. Cinelatino will bring viewers all the excitement from the red carpet with interviews and special commentary beginning at 8:30pm ET/ 5:30pm PT.

The Latin Explosion: A New America [WATCH IT]

The Latin Explosion: A New America celebrates the music, the artists and the visionaries who have pioneered this sea change, exploring how the growing Latino community is impacting American culture for the better. Anchoring the film are exclusive interviews with the musicians at the center of Latino power and influence in this country, including Gloria Estefan, Marc Anthony, Jennifer Lopez, Pitbull, Ricky Martin, Romeo Santos, members of Los Lobos, Rita Moreno, Jose Feliciano and others. They talk about their lives and music, as the film celebrates their mega crossover hits that have defined the American experience and set the stage for the “Latin Explosion” in all aspects of American life.

The Unique Challenges of Surveying U.S. Latinos [REPORT]

But surveying Hispanics is complicated for many reasons – language barriers, sampling issues and cultural differences – that are the subject of a growing field of inquiry. This report explores some the unique challenges currently facing survey researchers in reaching Hispanics and offers considerations on how to meet those challenges based on the research literature and our experiences in fielding the Pew Research Center’s National Survey of Latinos.

To Procurement Or Not To Procurement

I have had the good fortune to work with both the marketing as well as the procurement disciplines in various roles, and to have been involved in some of the shaping of the two disciplines as a whole through work I have done with the World Federation of Advertisers. What all this has told me, unsurprisingly, is that there are good and bad decision-makers — and you will find them in marketing procurement teams as well as marketing departments.

Can Programmatic Solutions Help Solve Agencies’ Bandwidth Problem?

For years the balance of workload versus scope of work has plagued digital agency teams. The strain is compounded as agencies invest in new skills to support client business in a marketplace where publishers’ inventory and technology are restructuring for self-service.

Off-the-record.

By Gonzalo López Martí / LMMIAMI.COM

  • How do you write a new column every single week of the year?
  • People ask me this question quite often.
  • In some cases they use the word “blog”, which I kind of like.
  • In my humble opinion, “blogging” is the brave new literary/journalistic genre of our era.
  • Or sub genre, if you will.

Marketing Procurement Not Going Away

More than two-thirds of procurement and financial professionals say PepsiCo’s decision to eliminate its marketing procurement department will not become an industry trend, according to a survey of members conducted by the ANA (Association of National Advertisers).

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