Gender Equality in the Workforce: The United States Has Come a Long Way, but Barriers Remain
Three-fourths of Americans (75%) believe the U.S. has come a long way toward reaching gender equality, but issues clearly persist.
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Unilever celebrates Latino Self-Expression
Unilever’s U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.
Nielsen acquires Pointlogic
Nielsen announced that it has completed its acquisition of Pointlogic, a marketing decision support systems that improve precision and allocation.
beIN Media Group acquires Miramax
beIN Media Group has acquired the independent film and television company Miramax.
Researchers Monitor Social Media For Mental Illness [Opps, we might get caught]
In one short decade, social media has accumulated the biggest pool of information on human sentiment and emotion ever known, and we’re only beginning to explore the potential of this huge, constantly growing database in areas ranging from marketing to social science and mental health.
Afro-Latino: A deeply rooted identity among U.S. Hispanics [INSIGHT]
Identity for U.S. Hispanics is multidimensional and multifaceted. For example, many Hispanics tie their identity to their ancestral countries of origin – Mexico, Cuba, Peru or the Dominican Republic. They may also look to their indigenous roots. Among the many ways Hispanics see their identity is their racial background.
Top Five Ways to Engage the Mobile Respondent
“Mobile is everything” – connecting with consumers via these devices is also true when it comes to research. When speaking to your target, you need to speak to them in the way that resonates with them and today that’s likely to be mobile. The smaller screen may feel daunting at the outset but there’s a lot to be gained by making your research mobile-first. Here’s five tips to help you think about getting the most out of your mobile respondent.
A Passion For Innovation [INSIGHT]
Healthcare is evolving. It’s shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today’s consumer requirements. This is our passion. It’s the passion for innovation that we have for our work and the Point of Care. This drives us forward.
3 Tips For Effective Co-Branding
Co-branding has become increasingly popular as brands form alliances to attract new customers and maintain differentiation from the competition.
Azteca America’s 2016-2017 Upfront takes center stage in Los Angeles, Chicago, New York and Dallas
Azteca America announced that it will take its Upfront showcase to Los Angeles, Chicago, New York and Dallas with customized presentations for advertisers in each city designed to meet the ever-changing needs of the marketplace.
Kreutzberger “Don Francisco” and Telemundo create joint production company
Telemundo announced it signed a multi-year agreement with international media icon Mario Kreutzberger, better known for his stage name “Don Francisco.” The unprecedented agreement includes the creation of a joint production company to develop and produce original content and formats for Hispanics in the United States and audiences around the world, across multiple platforms.
Will Advertising Be Dead by 2025? [INSIGHT]
It might sound extreme to suggest that advertising could die but if serious actions aren’t taken soon the advertising industry is going to turn off consumers for good. Receptivity to advertising is essential for marketers to build brands and encourage purchase.
Tech Trends 2016–Innovating in the digital era [REPORT]
The report discusses how these top trends are driving new products and services, upending long-standing business models, and rewiring rules of customer engagement.
Reilly named Account Director at Grupo Gallegos
Grupo Gallegos announced that integrated marketing guru Lindsay K. Reilly has joined the company’s Brand Activation Group as Account Director.
A Primer On Rio: Global Event Strategy And Protecting Your Investment
After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.
Former CEO of Google and Facebook for Latin American and US Hispanics acquires Nobox Agency
Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox as CEO and Partner.
NGL Media and John Leguizamo launch NGL Studios
NGL Media co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.
Where Will CEOs Increase Spending Over the Next Year?
More than a quarter of US CEOs said they plan to increase spending on advertising over the next 12 months, according to research. Marketing and sales promotion is another area they’re focusing on.
Millennials See Face-to-Face Networking & Socializing with Colleagues as More Important to Building their Reputations at Work [REPORT]
Weber Shandwick and the Institute for Public Relations (IPR) found distinct differences in what Millennials think makes or breaks their reputations at work compared to older generations, especially when it comes to networking and socializing on the job
República awarded 2016 Top Entrepreneurial Award
República announced that the Greater Miami Chamber of Commerce has bestowed the company with the 2016 Top Entrepreneurial Award in the “South Florida & Beyond” category.
